5 Best Video Marketing Practices for 2017

Five video marketing best practices to adhere… can you tell which I keep repeating? (Accidentally by the way, but it’s so important, I don’t mind!).

Watch the video, find out!

Also read my blog post Why I Stopped Caring About Trend Predictions for more information on best practices and check out our Curated Link Pack and Definition Day.

 

Transcript: Hi, so rather than talking about trends of 2017, as its January I want to continue talking about best practices because I think that just makes much more sense and is more useful. So, here five things that I want you to keep in mind. Number one, keep it short and keep it snackable. Number two, best to schedule continuous and regular content because it’s a much better bang for your buck and return on investment. And on that point: Number three, don’t waste your time, don’t waste your money, get the help where you need it. And number four, make sure that you put captioning into your video and transcription below your video. And number four [should be five] make sure you have access to your analytics and actually use them otherwise the whole exercise is for naught. So, the five things again – Keep it short, keep it snackable. Keep it continuously coming. Don’t waste your time. Use captioning and transcriptions. And number five… Oh, make sure you use your analytics and actually look at them, and learn from them, and use them to schedule your future content. See you in February, bye-bye.