Author Archives: Nina Froriep

Hosting Video for Small Business – What I Learned the Hard Way

A few weeks ago I was at a two-day conference about all things business video, hosted by Wistia (a video hosting platform). I got home with a notebook and head filled with new ideas.

The best part (other than the awesome parties), was to meet so many fellow video marketers and like-minded people, and to realize that I’m not the only nut running around teaching and coaching small businesses on how to create video marketing fitted for their needs!

But: Back on topic.

One big take-away from the conference also fed right into a pain point of mine: Replacing videos, but keeping the same URL/link intact.

The day before I left for the conference, I had to take down two videos from YouTube – where I host all my videos. A client asked me to take them down, despite having a signed agreement (and he had a good reason), and I felt obliged to do so. He had switched job and the videos caused turmoil with his new bosses.

The ramifications were awkward to say the least. Broken links mean SEO penalties and – far worse – potential clients with “oops – this video no longer exists” links.

Not good.

You see, YouTube doesn’t allow for a video replacement under the same URL, or embed-code.

And, this wasn’t a new problem.

I had faced this issue before in a different scenario: A few weeks after writing a guest blog, I created better versions of the explainer videos that I had originally, quickly thrown together.

But, it turns out the host of the guest blog didn’t have the manpower to embed the newer versions.

Had I used a full-featured hosting-service like Vimeo or Wistia, I could have switched out the videos in both scenarios, without having to inconvenience anybody, or creating broken links.

I host my videos on YouTube because it’s such a powerful search engine – and it’s free and easy to use. Turns out these are not good enough reasons if you are using your videos for business.

I will continue to host videos on YouTube, but solely as a social media platform.

For hosting my business’ videos that get embedded on my website or get sent to clients, I will start using a “proper” hosting platform. Vimeo and Wistia are the two most relevant choices:

What I’m looking for is:

  1. The option to exchange video while keeping the URL and embed-code
  2. Awesome analytics
  3. Serious privacy settings
  4. Great integration features into third-party platforms
  5. A growing, active and customer-support centric culture

My choice is Wistia.

Some might prefer Vimeo which is less expensive, but I have had issues with Vimeo videos not playing on my website, especially on mobile phones.

Here is a good article that looks at pros and cons of using YouTube vs. Vimeo vs. Wista if you want to dig deeper.

And, herewith a few links to other blog posts I wrote on the topic of “Hosting Video for Small Business”:

Nina’s Favorite Video Edit Apps

What software do I use for video editing?

A myriad of different apps: One for each occasion ;-).

Seriously, I do use a few different apps.

Some are great for a quick in-phone edit and instant upload to social media (iMovie).

Others are full-featured apps for longer pieces, or videos with more layering in terms of graphics, b-roll, or slides (Premiere).

Some videos need lots of “love”, like fixing color-, or sound-issues, or editing away lots of runaway sentences in an interview (Premiere).

And sometimes it’s just important to show someone how to edit in the most time-effective way possible (iMovie).

And sometimes there’s a very specific feature you’re looking for and it’s easiest handled on a certain app (Animoto: Split screens, Magisto: Music beat-synching to cuts).

Sometimes you want full control (iMovie, Premiere) and sometimes you want an app to put it together for you with the magic of Artificial Intelligence (Magisto). Continue reading

Jargon Defined: White-Label Solution or Product

White Label Solution in digital marketing is a brand-less (blank) version of a software, or platform that can be used for re-sale or re-use with ones own branding on it.

Wikipedia defines White Label Product as: Some websites use white labels to enable a successful brand to offer a service without having to invest in creating the technology and infrastructure itself. Many IT and modern marketing companies outsource or use white-label companies and services to provide specialist services without having to invest in developing their own product.

Jargon Defined: Thumbnail

Thumbnail: A thumbnail is a photo representation of a video. Thumbnails are used on YouTube and other video hosting services to ‘control’ the image that is shown on your browser before the video starts playing.

Most hosting platforms allow you to upload a custom thumbnails so you can control that image.

This is a sample of my thumbnails for one of my VLOGs and what YouTube would have selected randomly:

 

How to Hire a Video Editor: 5 Questions to Ask

If there’s one job to fill with a professional in your video marketing efforts, it’s probably going to be a video editor. Herewith the five questions to ponder and get answers to during the video editor hiring process:

  1. What makes a good editor?
  2. What do you look for in an editor?
  3. What do you discuss with your editor?
  4. Where do you find an editor?
  5. What does it cost? How long does it take?

Let’s jump right in: Continue reading

How to Approach Video Editing – VLOG

As an iPhone user I’m very partial to iMovie. It’s a no-gimmicks, full-featured app and is adding features constantly! My only gripe is graphic placement: There aren’t many options.

For in-phone (both iPhone and Android), as well as cloud-based desktop editing try ANIMOTO and MAGISTO.

Animoto is based on the traditional editing module and super easy to learn. Their phone app offers split screen videos which is amazing for “how to videos”.

Magisto is AI based and does the editing for you. Not my favorite thing, but very powerful for mood pieces and in particular for use with music – it synchs the photos/videos to the music. If you’ve ever edited a video to music you know that that can take hours. Their AI does it in seconds.

I’d love to hear from YOU, what in-phone edit apps you’re using! Please share.

For a full edit roundup check out: How To Make Video Edits Work for You

 

Herewith a link pack to all other blogs that cover video editing:

Nina’s Favorite Video Edit Apps | Original date 06/23/17

How to Hire a Video Editor: 5 Questions to AskOriginal date: 06/09/17

How to Make Video Edits Work for YouOriginal date: 05/12/17

How to Approach DIY Video Editing | Original date: 04/29/16 | Update: 05/10/17

How to Create a Workflow and Organize an EditOriginal date: 05/13/16 | Update: 5/10/17

A Post-Production Glossary for Editing |Original date: 05/06/16 | Update: 5/10/17

How to Make Video Edits Work for You

My very first client sent me on this crazy journey from big corporate video productions into video marketing for small business, and he is still my poster-child for the pitfalls of DIY video editing. And he’s by far not the only one.

I taught him what equipment to use (his iPhone), how to set up a shot (not against his window), what to look out for during the shoot (eye-line).

We had a great shoot and the video clips all looked awesome (despite the fact that we DID shoot against his window). We uploaded the footage to his Dropbox. I showed him how to organize his clips and start a project in iMovie.

He’s an engineer by training and he was very hands-on during the shoot. I was sure he had it all under control.

I checked in with him a few days later to see if he had any questions and how the edit was going: It wasn’t.

I checked in a week later: Still nothing.

I checked again a week after that, eager to see the results, a rough-cut maybe? Nothing.

So, what happened? And why so early in the process?

He was overwhelmed: That’s what happened.

Video footage can be daunting. There are so many clips, and they all sound and look more or less alike. I’ve been there, I know.

Typically there is a 20:1 ratio from shot material to final video.

That means you have about TWENTY 30-second clips to go through for a 30 second video. It doesn’t sound like much, but much like a wine tasting, unless you’re a connoisseur, it all becomes an indiscernible mish-mash very quickly.

25 years of being a producer has taught me that an editor who can sift through footage fast and pick out the raisins, is worth her weight in gold.

Don’t fall into the trap of footage overwhelm before you even start editing:

  1. Be realistic about what you can handle: Keep clips super short. Stay with a single clip
  2. Do an edit “dry-run” with a sample video clip. Try a few apps and see what you like (For guidance & inspiration: I’m posting “apps to make videos with” soon)
  3. Take notes while you shoot & identify each clip (see photo below)
  4. Organize your footage into folders (follow link for more info)
  5. If you have a longer, or complex story to tell: Hire an editor
  6. If you have little, or no time: Hire an editor
  7. If you’re not patient and don’t love figuring out “things” (aka software): Hire an editor
  8. For real-hands-on editing advice check out the Curated Link Pack below: The first two articles by Wistia will set you on the right course
  9. For in-depth video editing learning I also recommend Lynda.com

Ralf from LenditApp with a “slate” – simple numbering (and corresponding notes) can save an edit

 

Curated Link Pack:

Editing Apps and Software change at a rapid pace. Your best bet is to Google: BEST (or TOP) VIDEO EDITING APP (or Software). You can add the words “FREE”, “2017”. And, make sure to set your search to filter articles no older than a month.

  1. How to Edit Video for Social Media by Wistia (August 2016).  I love Wistia’s resources: Always fun, always on point. This one is no exception. If you ready anything additional before you jump into editing, it’s this article.
  2. Editing Basics for Business Video by Wistia (2016). This will set you on the right course. It’s a great walk-through of basic video editing steps and has a glossary and great video examples.
  3. Video 101: Editing Basics by Vimeo (2010). Although a bit older, still relevant. Step by step video guide through basic editing. It’s cute and well done, if a bit slow at times.
  4. Top Rules for Video Editing by Lifewire (August 2016). Ten easy steps to keep in mind while shooting your video that will set you up for a simpler editing process.
  5. Top Video Editing Effects by Lifewire (March 2017). With so many editing effects available on even the simplest platforms, which should you use? This article provides some suggestions on when and how to best use those effects. My take: Less is more!

And, herewith a link pack to all other blogs that cover video editing:

Nina’s Favorite Video Edit Apps | Original date 06/23/17

How to Hire a Video Editor: 5 Questions to AskOriginal date: 06/09/17

How to Approach Video Editing – VLOG | Original date: 05/26/17

How to Approach DIY Video Editing | Original date: 04/29/16 | Update: 05/10/17

How to Create a Workflow and Organize an EditOriginal date: 05/13/16 | Update: 5/10/17

A Post-Production Glossary for Editing |Original date: 05/06/16 | Update: 5/10/17

Jargon Defined: Transitions

Transitions: dissolve, cross dissolve, fade in from black or white, and fade out to black or white: Video transitions are used to make cuts from one clip to another smoother, or to start and finish a sequence. Many in-phone apps have transitions which might be cute for social media, but really don’t belong into video marketing for businesses, unless of course you cater to an audience that appreciates dizzying transitions. The most common transitions are fading up from black and fading down to black. Those can be used at the head and tail of a clip, but also from one cut to another – the length of the transition can be as short as a few frames.

Definiton Day: Screen Recording

What is a Screen Recording? It’s just that, a video recording of your computer screen in real-time.

How do you get one made? There are tons of free apps, and on a mac you simply open QuickTime Player and on the tool bar click on file and choose ‘new screen recording” and voila!

Here a sample from my YouTube channel: