Category Archives: Distribution

Definition Day: Transcriptions and Captions

Captions (or Closed Captioning, CC) and subtitling are both processes of displaying text on a television, video screen, or other visual display to provide additional or interpretive information.

Both are typically used as a transcription of the audio portion of a program as it occurs (either verbatim or in edited form), sometimes including descriptions of non-speech elements.

A Transcript is the written audio of a video and is normally embedded below the video or on the same webpage to help search engines to crawl the text and index it for search engines to find the content.

Pro Tip: If you use the Facebook captions for instance they only show up when you’re playing the video without audio (very cool, but only works on Facebook, not any other source).

Both Captions and Transcripts are highly recommended for any video uploads on websites and YouTube.

Looking for more tips and tricks to start your 2017 off right?
Read my blog post Why I Stopped Caring About Trend Predictions, watch my VLOG: Best Practices for 2017, and check out our Curated Link Pack.

Definition Day: Key Word & Key Phrase

Definition DayKey Words: Most web search engines are designed to search for words anywhere in a document—the title, the body, and so on. This being the case, a keyword can be any term that exists within the document. However, priority is given to words that occur in the title, words that recur numerous times, and words that are explicitly assigned as keywords within the coding.

A Key Phrase is made up of multiple keywords, or a specific combination of keywords, that a user would enter into a search engine. In SEO (search engine optimization), optimizing your site for specific keyphrases will yield a smaller number of more specific and relevant traffic.

Definition Day: Responsive Design

Definition DayTrying to not get to techie about this.

Essentially Responsive Design allows for a web layout – and that includes video files – to adjust to different screen sizes. Meaning the code in the website will know if your website is being consumed on a desktop, tablet, or a smart phone and will adjust it accordingly, so the information can be viewed as optimally as possible.

Responsive design pages use x and y coordinates on a grid for layout and mathematical percentages for images instead of fixed-width parameters. Using percentages instead of fixed-width parameters and a grid layout creates a more fluid layout that will resize itself to fit the size of the display. Got it?

Definition Day: Video Player

Definition DayA Video Player is a plug-in that allows you to play a video you have embedded in your website.

There are several plug-ins that work very well. For WordPress I use Huzzaz Video Galleries, which is free and allows for several different ways of displaying your videos if you have more than one.

For a single video I love It gives you a Short Code to embed on the WordPress page and couldn’t be any easier.  It’s also not customizable, but it will honor the YouTube (or Vimeo) settings you have established.

Definition Day: Codec

Definition DayFor many years I would vigorously nod my head when the word “Codec” was mentioned and for good measure look sternly. It was one of those moments I call: “I know enough to be dangerous”.  That is to say, I knew the semantic environment of ‘codec’: it had to do with saving and outputting finished video clips to specifications given by the developer, or any other techie person who would take ‘my’ video and ‘put it up’.

So, what is a Codec really? A codec is a device or computer program for encoding or decoding a digital data stream or signal. Oy!

Codec is really the meshing of two words: coder and decoder (co/dec).  The simplest explanation: codecs encode and compress streams of data for storage or they decompress for playback or editing.

Ok, so I’m feeling a bit more confident about being ‘less dangerous’ now.