Category Archives: The Tech Savvy

Jargon Defined: White-Label Solution or Product

White Label Solution in digital marketing is a brand-less (blank) version of a software, or platform that can be used for re-sale or re-use with ones own branding on it.

Wikipedia defines White Label Product as: Some websites use white labels to enable a successful brand to offer a service without having to invest in creating the technology and infrastructure itself. Many IT and modern marketing companies outsource or use white-label companies and services to provide specialist services without having to invest in developing their own product.

Definition Day: Key Word & Key Phrase

Definition DayKey Words: Most web search engines are designed to search for words anywhere in a document—the title, the body, and so on. This being the case, a keyword can be any term that exists within the document. However, priority is given to words that occur in the title, words that recur numerous times, and words that are explicitly assigned as keywords within the coding.

A Key Phrase is made up of multiple keywords, or a specific combination of keywords, that a user would enter into a search engine. In SEO (search engine optimization), optimizing your site for specific keyphrases will yield a smaller number of more specific and relevant traffic.

Definition Day: Responsive Design

Definition DayTrying to not get to techie about this.

Essentially Responsive Design allows for a web layout – and that includes video files – to adjust to different screen sizes. Meaning the code in the website will know if your website is being consumed on a desktop, tablet, or a smart phone and will adjust it accordingly, so the information can be viewed as optimally as possible.

Responsive design pages use x and y coordinates on a grid for layout and mathematical percentages for images instead of fixed-width parameters. Using percentages instead of fixed-width parameters and a grid layout creates a more fluid layout that will resize itself to fit the size of the display. Got it?

Definition Day: Clickbait

Definition DayClickbait is exactly that: A bait to make you wan to click on it, although you know it’s leading right to disappointment.

It’s the National Inquirer headline you encounter in the digital world rather than the grocery checkout line. It’s like the cookie jar in the back of your pantry, you KNOW is bad for you, but you have to go for it.

I’m sure even the most stoic of you have been baited: “See this incredible trick to loosing 30 pounds in 30 minutes”! You click on it and soon after you know you’re never losing 30 pounds, but you have waisted 30 minutes.

So my advice: Just Say No“.

Definition Day: Trolling

Definition DayTrolling is on-line bulling.

A Troll (or Internet Toll) is a person who posts inflammatory, or inappropriate content to disrupt a normal on-topic discussion in, say a newsgroup, chat room, or in the comment section of a blog. Mostly they do it for their own amusement.

As trolling is increasingly taking on a harassment it has lead to people to closing their social media accounts and worse. Also see: Shitstorm and doxing.

Definition Day: Shitstorm

Definition DayYou do not want to be the recipient of a Shitstorm, not in English-, or the German-speaking world.

Whereas a Shitstorm in German refers to an internet phenomenon exclusively, in English it has a broader and equally as unpleasant semantic field.

An English Shitstorm refers to any unpleasant situation really. A German Shitstorm is fully digital and can happen if you get doxed, and tolled. Say what? Follow the link to get THOSE explained…