Bill Gates famously quoted “Content is King” in 1996. Since, the quote has been altered so many times it’s hard to keep up: “Content is King and Context is God”, or “Content is King, and Context is Queen”, etc. The world has changed. In what relationship are content and context today?
Maybe it’s the Swiss in me (we love consensus so much so we have seven ministers run the country), but I think there is no need for a “one over the other” in terms of importance. Neither content nor context survives without the other. Content and context are equally as important.
Think of video marketing as a strategic board game where context drives content, and content excels within proper context.
The most amazing content goes “poof” within the wrong context, and all the context in the world can’t save bad content. Period.
SEO, or Search Engine Optimization is essential for any small business owner who has an online presence. SEO is a powerful tool in targeting, attracting, and properly routing web visitors, and it can also be a rabbit hole of information overload.
Solid video-specific SEO in particular is hard to come by, so herewith a curated link list to some pretty rad Video SEO resources:
Search Engine Optimization (SEO) helps rank and find your video. With 300 hours of video uploaded to YouTube very MINUTE, that comes in handy.
A higher ranking also gives you more street cred – or in this case – cyber credibility.
SEO and analytics are the math side of all things and although it might be a bit intimidating especially to the more creative types out there, it’s actually a blessing, because finally we CAN make the point that there is an actual Return on Investment (ROI) when it comes to spending money and time on video marketing! Yey. Continue reading →
There are certainly many other hosting solutions, but I wouldn’t play around with trying out the ‘new kid’ on the block, until that ‘kid’ isn’t at least of legal age. The following players might be worth your attention if you feel you need customization beyond what YouTube, Vimeo, and Wistia have to offer:
Interested in which video hosting platforms might be best for your business’ needs? Contact us at 212-343-3099 or firstname.lastname@example.org, so we can see how we can guide you to video marketing success for your business.
First off a confession: the deeper I got into writing this blog post the more the plot thickened. It felt a bit like a “Who-Dunn-It” along the lines of the podcast “Serial” I just listened to (Season 1). The more you know, the more variables you introduce, the harder the decisions get. But the silver lining is, that for most of us there are some very clear advantages or disadvantages to one solution or the other.
Secondly: for those of you how are a bit fuzzy about what hosting really is and how it’s different from embedding, here a definition (also to be found – of course – in the Definition Day Resource on this website):
Uploading or Hosting a video means that you will upload videos on your site like you would upload images on your site. Embedding is a two step process where you upload a video on a third party site like YouTube, and then you copy a small bit of code that they furnish to you, and paste it into your post or page on your own site. The code is like a link that shows the actual “thing”; the “thing” being a video.
Before I get into too much detail. The one thing I walked away with is to never self-host a video on your site. Use a third party site and embed from there on your website. The reason being: Hosting platforms, such as YouTube, take your video and automatically adjust (transcode) it to where it’s being played, and with that making it fullyresponsive to whatever environment it happens to be in. Continue reading →
If you have a brand to promote and target audience to reach beyond a 15 year old on Snapchat duking it out with his posse, video is still the best tool to get beyond the noise of everything else on social media.
A few general pointers to heed:
You want to make sure your target audience hangs where you post
Make sure you hit the right tone for your business and the social media outlet you’re using
Should you be so lucky and your video gets shared: Make sure it has the proper attributes to be tracked back to you and your business
Before you plan your video marketing make sure you have all the tech specs and facts at hand to make your decisions wisely
Originally a photo sharing platform, Instagram’s video features have become a great tool for brand awareness and engagement, but with only 60 seconds, you’ll want to be precise in your content. Browse How to Create a Mind-Blowing Instagram Video Strategy for tips and tricks.