Category Archives: Edit

Nina’s Favorite Video Edit Apps

What software do I use for video editing?

A myriad of different apps: One for each occasion ;-).

Seriously, I do use a few different apps.

Some are great for a quick in-phone edit and instant upload to social media (iMovie).

Others are full-featured apps for longer pieces, or videos with more layering in terms of graphics, b-roll, or slides (Premiere).

Some videos need lots of “love”, like fixing color-, or sound-issues, or editing away lots of runaway sentences in an interview (Premiere).

And sometimes it’s just important to show someone how to edit in the most time-effective way possible (iMovie).

And sometimes there’s a very specific feature you’re looking for and it’s easiest handled on a certain app (Animoto: Split screens, Magisto: Music beat-synching to cuts).

Sometimes you want full control (iMovie, Premiere) and sometimes you want an app to put it together for you with the magic of Artificial Intelligence (Magisto). Continue reading

How to Hire a Video Editor: 5 Questions to Ask

If there’s one job to fill with a professional in your video marketing efforts, it’s probably going to be a video editor. Herewith the five questions to ponder and get answers to during the video editor hiring process:

  1. What makes a good editor?
  2. What do you look for in an editor?
  3. What do you discuss with your editor?
  4. Where do you find an editor?
  5. What does it cost? How long does it take?

Let’s jump right in: Continue reading

How to Approach Video Editing – VLOG

As an iPhone user I’m very partial to iMovie. It’s a no-gimmicks, full-featured app and is adding features constantly! My only gripe is graphic placement: There aren’t many options.

For in-phone (both iPhone and Android), as well as cloud-based desktop editing try ANIMOTO and MAGISTO.

Animoto is based on the traditional editing module and super easy to learn. Their phone app offers split screen videos which is amazing for “how to videos”.

Magisto is AI based and does the editing for you. Not my favorite thing, but very powerful for mood pieces and in particular for use with music – it synchs the photos/videos to the music. If you’ve ever edited a video to music you know that that can take hours. Their AI does it in seconds.

I’d love to hear from YOU, what in-phone edit apps you’re using! Please share.

For a full edit roundup check out: How To Make Video Edits Work for You

 

Herewith a link pack to all other blogs that cover video editing:

Nina’s Favorite Video Edit Apps | Original date 06/23/17

How to Hire a Video Editor: 5 Questions to AskOriginal date: 06/09/17

How to Make Video Edits Work for YouOriginal date: 05/12/17

How to Approach DIY Video Editing | Original date: 04/29/16 | Update: 05/10/17

How to Create a Workflow and Organize an EditOriginal date: 05/13/16 | Update: 5/10/17

A Post-Production Glossary for Editing |Original date: 05/06/16 | Update: 5/10/17

How to Make Video Edits Work for You

My very first client sent me on this crazy journey from big corporate video productions into video marketing for small business, and he is still my poster-child for the pitfalls of DIY video editing. And he’s by far not the only one.

I taught him what equipment to use (his iPhone), how to set up a shot (not against his window), what to look out for during the shoot (eye-line).

We had a great shoot and the video clips all looked awesome (despite the fact that we DID shoot against his window). We uploaded the footage to his Dropbox. I showed him how to organize his clips and start a project in iMovie.

He’s an engineer by training and he was very hands-on during the shoot. I was sure he had it all under control.

I checked in with him a few days later to see if he had any questions and how the edit was going: It wasn’t.

I checked in a week later: Still nothing.

I checked again a week after that, eager to see the results, a rough-cut maybe? Nothing.

So, what happened? And why so early in the process?

He was overwhelmed: That’s what happened.

Video footage can be daunting. There are so many clips, and they all sound and look more or less alike. I’ve been there, I know.

Typically there is a 20:1 ratio from shot material to final video.

That means you have about TWENTY 30-second clips to go through for a 30 second video. It doesn’t sound like much, but much like a wine tasting, unless you’re a connoisseur, it all becomes an indiscernible mish-mash very quickly.

25 years of being a producer has taught me that an editor who can sift through footage fast and pick out the raisins, is worth her weight in gold.

Don’t fall into the trap of footage overwhelm before you even start editing:

  1. Be realistic about what you can handle: Keep clips super short. Stay with a single clip
  2. Do an edit “dry-run” with a sample video clip. Try a few apps and see what you like (For guidance & inspiration: I’m posting “apps to make videos with” soon)
  3. Take notes while you shoot & identify each clip (see photo below)
  4. Organize your footage into folders (follow link for more info)
  5. If you have a longer, or complex story to tell: Hire an editor
  6. If you have little, or no time: Hire an editor
  7. If you’re not patient and don’t love figuring out “things” (aka software): Hire an editor
  8. For real-hands-on editing advice check out the Curated Link Pack below: The first two articles by Wistia will set you on the right course
  9. For in-depth video editing learning I also recommend Lynda.com

Ralf from LenditApp with a “slate” – simple numbering (and corresponding notes) can save an edit

 

Curated Link Pack:

Editing Apps and Software change at a rapid pace. Your best bet is to Google: BEST (or TOP) VIDEO EDITING APP (or Software). You can add the words “FREE”, “2017”. And, make sure to set your search to filter articles no older than a month.

  1. How to Edit Video for Social Media by Wistia (August 2016).  I love Wistia’s resources: Always fun, always on point. This one is no exception. If you ready anything additional before you jump into editing, it’s this article.
  2. Editing Basics for Business Video by Wistia (2016). This will set you on the right course. It’s a great walk-through of basic video editing steps and has a glossary and great video examples.
  3. Video 101: Editing Basics by Vimeo (2010). Although a bit older, still relevant. Step by step video guide through basic editing. It’s cute and well done, if a bit slow at times.
  4. Top Rules for Video Editing by Lifewire (August 2016). Ten easy steps to keep in mind while shooting your video that will set you up for a simpler editing process.
  5. Top Video Editing Effects by Lifewire (March 2017). With so many editing effects available on even the simplest platforms, which should you use? This article provides some suggestions on when and how to best use those effects. My take: Less is more!

And, herewith a link pack to all other blogs that cover video editing:

Nina’s Favorite Video Edit Apps | Original date 06/23/17

How to Hire a Video Editor: 5 Questions to AskOriginal date: 06/09/17

How to Approach Video Editing – VLOG | Original date: 05/26/17

How to Approach DIY Video Editing | Original date: 04/29/16 | Update: 05/10/17

How to Create a Workflow and Organize an EditOriginal date: 05/13/16 | Update: 5/10/17

A Post-Production Glossary for Editing |Original date: 05/06/16 | Update: 5/10/17

Video SEO Basics for the Uninitiated

SEO 1Search Engine Optimization (SEO) helps rank and find your video. And with 300 hours of video uploaded to YouTube every MINUTE, that comes in handy.

A higher ranking also gives you more street cred – or in this case – cyber credibility.

SEO and analytics are the math side of all things and although it might be a bit intimidating especially to the more creative types out there, it’s actually a blessing, because finally we CAN make the point that there is an actual Return on Investment (ROI) when it comes to spending money and time on video marketing! Yay. Continue reading

The ONE Thing You Need to Know About Video Hosting

What is the ONE thing you should know about hosting your videos? Find out: Watch the video.

For detailed hosting advice and information read How to Decide Where to Host Your Videos, and check out our Curated Link Pack on Video Hosting!

As mentioned in the video: The app that let’s you download everything from YouTube is: CONV. It’s awesome, it’s cool, and it’s scary… So, make sure your YouTube videos are really, really shareable!

Video Hosting Roundup: A Curated Link Pack

Web Hosting Links:

I wrote a blog post about pros and cons when shopping for a video hosting platform in How to Decide Where to Host Your Videos. In it I focus mostly on YouTube, Vimeo, and Wistia.

Most blogs I’ve come across, back me up on that. There two examples from reputable resources: GoDaddy: Video hosting shootout and Digital Brew: Choose The Best Video Hosting Sites for Your Business.

There are certainly many other hosting solutions, but I wouldn’t play around with trying out the ‘new kid’ on the block, until that ‘kid’ isn’t at least of legal age. The following players might be worth your attention if you feel you need customization beyond what YouTube, Vimeo, and Wistia have to offer:

Social Media Hosting Links:

Since Facebook Live has taken over the conversation in 2016, Periscope is looking to keep up. Check out: You can now embed Periscope broadcasts anywhere on the web.

Remember when you host your videos natively on a social media site, you have to play by their rules. Just a few months ago, Facebook scrapped in-video links to third-party sites.

InterestedCurated Links in which video hosting platforms might be best for your business’ needs? Contact us at 212-343-3099 or info@clockwiseproductions.com, so we can see how we can guide you to video marketing success for your business.

How to Decide Where to Host Your Videos

First off a confession: the deeper I got into writing this blog post, the more the plot thickened. It felt a bit like a “Whodunnit” along the lines of the podcast “Serial” that I just listened to (Season 1).

The more you know, the more variables get introduced, and the harder the decisions get.

But the silver lining is that for most of us, there are some very clear advantages or disadvantages to one solution or the other.

Before that – for those of you who are a bit fuzzy about what hosting really is and how it’s different from embedding – here is a definition (also to be found, of course, in the Definition Day Resource on this website):

Uploading or Hosting a video means that you will upload videos directly on your site just as you would upload images on your site.

Embedding is a two step process where you upload a video on a third party site like YouTube, and then you copy a small bit of code that they furnish for you, and paste that code into your post or page on your own site. The code is like a link that shows the actual “thing”; the “thing” being a video.

Before I get into too much detail, the one thing I walked away with is to never self-host a video on your site. Use a third party site and embed from there onto your website. The reason being: Hosting platforms, such as YouTube, take your video and automatically adjust (transcode) it to where it’s being played, making the video fully responsive to whatever environment it happens to be in. Continue reading

How to Create a Workflow and Organize an Edit

Establish a workflow from day one. Footage takes up a hell of a lot of space, cameras auto-name the video clips, and editing software creates render files you don’t want to touch. So make sure from the get-go that everything is where you want it to be!

Herewith a few helpful tips on steps to take before you shoot:

  • Figure out how your footage gets from your smart phone (or camera) to your filing system (i.e. Dropbox, Google Drive, etc). Have a dedicated hard drive for editing – you do not want to edit off your computer’s hard drive
  • Have a second, dedicated hard drive for back ups
  • Establish a folder system and naming convention for the folders and keep it as a template (see examples below)
  • Establish file naming conventions BEFORE you shoot

    CWP_Edit_Folder_Template

    Clock Wise Productions’ edit folder structure template

Continue reading

How to Approach DIY Video Editing [updated]

This blog post was updated on May 10, 2017 to reflect more recent developments.

Of all the careers to be explored and be had in the film business, editing is probably the one I have the most respect for.

Professional Editors

Adobe Premiere layout sampleWhatever producers, directors, camera people, and a myriad of other professionals screwed up en route to post-production, needs to be fixed and made look like it was the plan all along by the editor.

This is where everything from continuity mistakes, to awkward acting, to forgotten white-balance, and missing cutaways gets patched, jerry-rigged, and re-invented.

A good editor is as much a storyteller, visionary, and technician, and as she is a fixer, healer and diplomat.

Continue reading