On a recent workshop I hosted, I learned to my amazement that participants weren’t as much interested in the finer points of video marketing, equipment choices, and video SEO, but they did want to know all about how to look good on camera.
Excellent, my peeps are stepping out from behind the scenes and into the limelight! So, in addition to the showing-off your best self on camera, I wanted to share some wardrobe tips to give you a full picture. Continue reading →
I’ve been playing around with different lighting scenarios at my home office, mostly with available light, but also with a “home depot” DIY light kit I put together. This a screen shot of what an order for 2 lights would look like. The bulbs are “daylight” to complement a window. If you had no window you would be looking for “warmer” light bulbs, so-call tungsten lighting.
Video is a multi-layered medium. It is brilliant at conveying messaging between the lines and can pull at your emotions without
you even being aware. A master craftsman knows how to play to those emotions setting up a scene on-camera. For the rest of us, we want to be careful, not to convey unintentional information.
Here a few on-camera performance tips to keep you on-message and for the most part “unintended-sub-context” free. Continue reading →