How convenient: All you need is “Three Cs”, you get videos that attract, engage, and convert like crazy, you make money, retire, sit at the beach sipping Pina Coladas (and you’ll be bored out of your mind after about a week).
Seriously, for video marketing to work – in my opinion – you need three things:
Consistent Content, and
Hold your thought: I will make a clear distinction between “consistent” and “continuous” content. They are two very different things.
It sounds scary, I know. Commitment is scary, period. And, when you pair continuation with commitment, and consistency it gets REALLY scary. But actually the opposite happens: It gets easier. Let’s have a closer look: Continue reading →
Infusionsoft, a sales and marketing automation software expert exclusively for small businesses, asked me to write an expert blog about typical video marketing beginner mistakes. Below the first few paragraphs… click here to read the entire articlewith great video examples.
Video Marketing touches on many areas of expertise, way beyond marketing and communications, ranging from creative disciplines (like writing, and visual design), to the technical, digital, and analytical aspects (like shooting, animation, and search engine optimization), to lastly logistical skills (like shoot planning, and distribution). And with that, the list of mistakes to be made is quite impressive.
However, when it comes to creating a video for your small business things can be kept simple without sacrificing impact.
As small business owners we always try to find a balance between quality, price, and reasonable turnaround. We’re told, that we can only have two out of three, but I think we can “beat the system” if we pay attention to detail and manage (mostly our own) expectations.
Video marketing for small business is about paying attention to the right details at the right time.
So, what are the most common mistakes small business owners make with their first video? Here a list of the 10 most common mistakes I come across time and again: Continue to the full article.
Without going into crazy detail, it is important to get basic editing terminology right, to understand what some of the apps are offering and what some of the more advanced computer based softwares are talking about. Here a very basic glossary. The links connect to our on-line resource blog called Definition Day, where I post definitions of video marketing relevant words each week.
Of all the careers to be explored and be had in the film business, editing is probably the one I have the most respect for.
Whatever producers, directors, camera people, and a myriad of other professionals screwed up en route to post-production, needs to be fixed and made look like it was the plan all along by the editor. This is where everything from continuity mistakes, to awkward acting, to forgotten white-balance, and missing cutaways gets patched, jerry-rigged, and re-invented. A good editor is as much a storyteller, visionary, and technician, and as she is a fixer, healer and diplomat.
On a recent workshop I hosted, I learned to my amazement that participants weren’t as much interested in the finer points of video marketing, equipment choices, and video SEO, but they did want to know all about how to look good on camera.
Excellent, my peeps are stepping out from behind the scenes and into the limelight! So, in addition to the showing-off your best self on camera, I wanted to share some wardrobe tips to give you a full picture. Continue reading →
I’m talking about using assets you have and might not even be thinking about, that can be used for video, or even turned into a video. There’s the obvious, like your logo, but even a slide deck can become a video. Continue reading →
I’ve been playing around with different lighting scenarios at my home office, mostly with available light, but also with a “home depot” DIY light kit I put together. This a screen shot of what an order for 2 lights would look like. The bulbs are “daylight” to complement a window. If you had no window you would be looking for “warmer” light bulbs, so-call tungsten lighting.
For many of us, there aren’t that many choices where to shoot, because we live in New York and space is at prime. But looking for and finding a good spot to shoot can make or break the “quality” look and feel you may want to portray of yourself and your company. Continue reading →
This article was originally posted on March 11, 2016 and has been updated to reflect new pricing and equipment choices.
There are gazillion gizmos out there to stabilize, strap, and mount your phone. If you live in Manhattan like me, just look at all the tourists with their idiotic (sorry) selfie-sticks. And there are equally as many apps to enhance your in-phone camera, and help you edit, distort, and upload video. If you have extra time: knock yourself out. A popular camera enhancement app is: http://www.filmicpro.com/.
But for shooting a straight into camera talking-head, some b-roll footage, or an interview, the camera itself is just fine.
I’m going to stick to the basics and focus on getting you something you can achieve in a timely manner and use without a PhD in video production!