Happy Friday the 13th… I know it doesn’t mean anything, nor do I find the combination of a random day of the week paired with an equally as random number scary.
What is however a tad scary, is that I entered into a 30-day video challenge.
My challengers and I are all producing a video a (business) day for the month of October and posting daily to our YouTube channels. So that’s 22 videos in 30 days.
I’ve survived videos one through 10 so far and have made some discoveries for myself. Notably:
Routine makes things easier (duh)
Organizing upfront pays off later (double duh)
Plans to re-invent the wheel (i.e. the video style) every week NOT going to happen if the task is 22 videos in 30 days and not winning a beauty contest.
Finding video content is the easiest part
If you’re sloppy with ANY step of shooting, organzing files, editing, rendering, and uploading to YouTube you’ll pay for it dearly during the following step(s)
Here a link to video #8: Storytelling, Finding Content. Find out how super easy it is to get to content consistently!
And, since you’re at it, please subscribe to my YouTube Channel!
I have another challenge going with my nephew as to who will have more subscribers by the end of the year. And although, currently ahead of the curve, I don’t trust those digital natives. One viral video and I’m toast!
Video Tech Specs:
All videos are shot on my iPhone 7 with a Sennheiser clip-on microphone, edited on Adobe Premiere. The graphics are produced in Adobe Photoshop and then imported into Premiere.
You know that awesome feeling when you teach something and it totally lands? Yeah, like your dog finally sits without getting a treat each time you tell him to, or a swimmer finally puts a stroke together that you’ve been showing her for a while, or a student has that awesome “aha” moment.
That’s how I felt when I watched this video:
I had taught a class at a Bronx high school for an EDsnaps summer program run by Susanne Cappendijk, and her daughter Lisanne, listened to my class and then went off and made this video; from scratch. I love every frame of it. Continue reading →
How convenient: All you need is “Three Cs”, you get videos that attract, engage, and convert like crazy, you make money, retire, sit at the beach sipping Pina Coladas (and you’ll be bored out of your mind after about a week).
Seriously, for video marketing to work – in my opinion – you need three things:
Consistent Content, and
Hold your thought: I will make a clear distinction between “consistent” and “continuous” content. They are two very different things.
It sounds scary, I know. Commitment is scary, period. And, when you pair continuation with commitment, and consistency it gets REALLY scary. But actually the opposite happens: It gets easier. Let’s have a closer look: Continue reading →
Infusionsoft, a sales and marketing automation software expert exclusively for small businesses, asked me to write an expert blog about typical video marketing beginner mistakes. Below the first few paragraphs… click here to read the entire articlewith great video examples.
Video Marketing touches on many areas of expertise, way beyond marketing and communications, ranging from creative disciplines (like writing, and visual design), to the technical, digital, and analytical aspects (like shooting, animation, and search engine optimization), to lastly logistical skills (like shoot planning, and distribution). And with that, the list of mistakes to be made is quite impressive.
However, when it comes to creating a video for your small business things can be kept simple without sacrificing impact.
As small business owners we always try to find a balance between quality, price, and reasonable turnaround. We’re told, that we can only have two out of three, but I think we can “beat the system” if we pay attention to detail and manage (mostly our own) expectations.
Video marketing for small business is about paying attention to the right details at the right time.
So, what are the most common mistakes small business owners make with their first video? Here a list of the 10 most common mistakes I come across time and again: Continue to the full article.
Without going into crazy detail, it is important to get basic editing terminology right, to understand what some of the apps are offering and what some of the more advanced computer based softwares are talking about. Here a very basic glossary. The links connect to our on-line resource blog called Definition Day, where I post definitions of video marketing relevant words each week.
On a recent workshop I hosted, I learned to my amazement that participants weren’t as much interested in the finer points of video marketing, equipment choices, and video SEO, but they did want to know all about how to look good on camera.
Excellent, my peeps are stepping out from behind the scenes and into the limelight! So, in addition to the showing-off your best self on camera, I wanted to share some wardrobe tips to give you a full picture. Continue reading →
I’m talking about using assets you have and might not even be thinking about, that can be used for video, or even turned into a video. There’s the obvious, like your logo, but even a slide deck can become a video. Continue reading →
I’ve been playing around with different lighting scenarios at my home office, mostly with available light, but also with a “home depot” DIY light kit I put together. This a screen shot of what an order for 2 lights would look like. The bulbs are “daylight” to complement a window. If you had no window you would be looking for “warmer” light bulbs, so-call tungsten lighting.