Branded Entertainment

TV Spots, Branded Entertainment & Social Media Content
Client: Red Thread Productions for Bank of America and their small business and NGO clients

2012 Nina was on the road for Red Thread Productions, as content and on-site producer, shooting 22 mini-documentaries of small business and non-profit organizations, all clients of the Bank of America. The pieces were used in local markets, for social media engagement and a few where edited to air as national TV spots. Phil Allocco directed and Peter Mariuzza shot on the Alexa, the Agency was Hill Holiday.

Nina: “It was the best of all worlds, combining logistics and creative. We got a look behind the scenes of a big diversity of organizations; it was fascinating.”

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