Definition Day: USP – Unique Selling Point

NinaBlog_DefinitionDay_LinkedInsizeThe Unique Selling Proposition, or Point (aka USP) has always been the bane of my existence. Sometimes I wonder if marketers in co-hoots with executive coaches invented it to create job security. It is exactly what it says:  what is so unique about you, your product, your service that customers should buy only from you. Shoot me!