Jargon Defined: B-roll

B-roll (also B roll) is supplemental footage inserted into the main footage as a cutaway to help the story along. It’s particularly helpful during interviews to illustrate what’s being said and to break up the often visually boring talking-head footage.

The explanation to where the term B-roll comes from is a bit more involved. It stems from the use of 16 mm film editing where so-called A- and B-rolls alternated shots to allow for fades and dissolves between shoots.  Somehow the term B-roll was later ‘abused’ for the conceivably less important support footage.

DIY Video Shoot: All You Need to Know To Survive It AND Have Great Video

Once you’ve determined how Video Marketing fits into your overall business Strategy and determined what kind of Storytelling will best engage your target customer, it’s time to shoot your video. For this blog post we focus on the most common shooting style for VLOG‘s (video blogs): A talking-head shoot. For a visual reference, see photo […]

VLOG PACKAGES

It’s Time for a Vlog!It’s Time for a Vlog!You want to engage your clients and create relationships with your prospects. Maybe you’re just tired of answering the same question again and again and want to create a personable source of information for your community to refer to.Whatever your reasoning, it’s vlog time!  And . . […]

Editing for DIY Video Marketing: What to Know to Get the Most Out of Your Time [Updated May 2019]

A Successful First Video Edit [Case Study] You know that awesome feeling when you teach something and then it totally lands? That’s how I felt when I watched this video: Last year, I taught a class at a Bronx high school for an EDsnaps summer program run by Susanne Cappendijk. Her daughter, Lisanne, listened to my class […]

DIY Video Shooting: Feel Comfortable Behind and in Front of the Camera

Once you’ve determined how Video Marketing fits into your overall business Strategy and determined what kind of Storytelling will best engage your target customer, it’s time to shoot your video. This post will run down what you need to know when it comes to creating a video for your Small Business, whether you’ll be behind […]

How to Survive a DIY Video Marketing Shoot: When it Moves, Shoot!

You’re ready to shoot! You know what to say, you’re wearing your power outfit, your hair and make-up are done. Now what? WHAT DO YOU NEED FOR A TALKING-HEAD SHOT? Here’s your DIY video shoot check-list: A quiet, well-lit place A neutral and/or subject appropriate background A fully charged, smart phone with enough memory for […]

Nina’s Favorite Video Edit Apps

What software do I use for video editing? A myriad of different apps: One for each occasion ;-). Seriously, I do use a few different apps. Some are great for a quick in-phone edit and instant upload to social media (iMovie). Others are full-featured apps for longer pieces, or videos with more layering in terms […]

How to Hire a Video Editor: 5 Questions to Ask

If there’s one job to fill with a professional in your video marketing efforts, it’s probably going to be a video editor. Herewith the five questions to ponder and get answers to during the video editor hiring process: What makes a good editor? What do you look for in an editor? What do you discuss with […]