Jargon Defined: Talking-Head

A Talking-Head in context of a video shoot or video marketing is a shot where a person talks directly into camera as if addressing the viewer personally.

Not too long ago addressing an audience directly by any body but news anchors, journalists, documentarians, and politicians was frowned upon.

In ancient plays, the Greek chorus ran a running commentary on the proceedings by addressing the audience directly from the stage, which is referred to as “breaking the fourth wall”. A great example of which is Kevin Spacey’s character Frank Underwood in the Netflix series House of Cards.

With the increased use of video in corporate communications, ‘talking-heads’ today are standard operating procedure addressing thkevin-spacey-underwood-netflixeir audience in keynote speeches, training sessions, and video bulletins.

 

How to Light a “Talking-Head” Shoot

I’ve been playing around with different lighting scenarios at my home office, mostly with available light, but also with a “home depot” DIY light kit I put together. This a screen shot of what an order for 2 lights would look like. The bulbs are “daylight” to complement a window. If you had no window […]

We’re All Talking About the “Future of…”

It’s a long video – over an hour, and it’s worth it! Tiffany Shlain is one of the, if not THE, biggest trailblazer in transmedia, cloud-sourced media, collaborative media, you name your buzzword. Here she talks about how she uses interactive filmmaking to tell stories and about the importance of collaborative media on the AT&T FutureCast. […]

Talking Cross-Walk System

As every New Yorker knows, we jay-walk, early and often. Yesterday, minding my own business and lost in thought I stood at the intersection of 5th Avenue and 23rd Street.  As I set my foot off the curb onto the street to cross – no car was coming and the color of the light was irrelevant – […]

DYI Video Shoot: All You Need to Know To Survive It AND Have Great Video

Once you’ve determined how Video Marketing fits into your overall business Strategy and determined what kind of Storytelling will best engage your target customer, it’s time to shoot your video. For this blog post we focus on the most common shooting style for VLOG‘s (video blogs): A talking-head shoot. For a visual reference, see photo […]

VLOG PACKAGES

It’s Time for a Vlog!It’s Time for a Vlog!You want to engage your clients and create relationships with your prospects. Maybe you’re just tired of answering the same question again and again and want to create a personable source of information for your community to refer to.Whatever your reasoning, it’s vlog time!  And . . […]

Storytelling for Video: How to Create Authentic, Consistent and Value Driven Content [updated February 2019]

FROM EVERYDAY TO BUSINESS STORYTELLINGWe tell stories, we invent stories, we share stories, and we make stories up. It’s how we communicate and relate to each other on a daily basis. So, why are so many business owners petrified of telling their company’s story on video? We’re just sharing what we’re up to, right? This is what […]

Template

We use the word template a lot, here at Clock Wise. The Wiki definitions are many and the one that would get the closest to what we are talking about is a boilerplate template, or layout template, or design template. But don’t be fooled, there’s nothing “boilerplate”, as in boring or uncreative about our templates. […]

DIY Video Distribution | Part 1: The Mechanics

The Technical Mechanics: Hosting, SEO, and Analytics Video Distribution – An Ever-Changing Game In Video Marketing, distribution is part hands-on technical stuff and part strategy. The technical part deals with the mechanics of getting the finished video out into the world, which is video hosting. It also deals with SEO (search engine optimization) and with analytics. […]