I’ve been playing around with different lighting scenarios at my home office, mostly with available light, but also with a “home depot” DIY light kit I put together. This a screen shot of what an order for 2 lights would look like. The bulbs are “daylight” to complement a window. If you had no window […]
It’s a long video – over an hour, and it’s worth it! Tiffany Shlain is one of the, if not THE, biggest trailblazer in transmedia, cloud-sourced media, collaborative media, you name your buzzword. Here she talks about how she uses interactive filmmaking to tell stories and about the importance of collaborative media on the AT&T FutureCast. […]
As every New Yorker knows, we jay-walk, early and often. Yesterday, minding my own business and lost in thought I stood at the intersection of 5th Avenue and 23rd Street. As I set my foot off the curb onto the street to cross – no car was coming and the color of the light was irrelevant – […]
A Successful First Video Edit [Case Study] You know that awesome feeling when you teach something and then it totally lands? That’s how I felt when I watched this video: Last year, I taught a class at a Bronx high school for an EDsnaps summer program run by Susanne Cappendijk. Her daughter, Lisanne, listened to my class […]
Once you’ve determined how Video Marketing fits into your overall business Strategy and determined what kind of Storytelling will best engage your target customer, it’s time to shoot your video. For this blog post we focus on the most common shooting style for VLOG‘s (video blogs): A talking-head shoot. For a visual reference, see photo […]
It’s Time for a Vlog!It’s Time for a Vlog!You want to engage your clients and create relationships with your prospects. Maybe you’re just tired of answering the same question again and again and want to create a personable source of information for your community to refer to.Whatever your reasoning, it’s vlog time! And . . […]
FROM EVERYDAY TO BUSINESS STORYTELLINGWe tell stories, we invent stories, we share stories, and we make stories up. It’s how we communicate and relate to each other on a daily basis. So, why are so many business owners petrified of telling their company’s story on video? We’re just sharing what we’re up to, right? This is what […]
We use the word template a lot, here at Clock Wise. The Wiki definitions are many and the one that would get the closest to what we are talking about is a boilerplate template, or layout template, or design template. But don’t be fooled, there’s nothing “boilerplate”, as in boring or uncreative about our templates. […]
The Technical Mechanics: Hosting, SEO, and Analytics Video Distribution – An Ever-Changing Game In Video Marketing, distribution is part hands-on technical stuff and part strategy. The technical part deals with the mechanics of getting the finished video out into the world, which is video hosting. It also deals with SEO (search engine optimization) and with analytics. […]
eir audience in keynote speeches, training sessions, and video bulletins.