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Scheduling for video marketing is equally as fraught with variables as budgeting for it, and the two really go hand in hand.
The biggest misconception I encounter is, that people think that a two-minute video takes two to five minutes to shoot. No, no, no, no!For a corporate shoot with a seasoned C-level person who’s camera trained and who can either perform off the cuff, or with a teleprompter, I would allow 30 minutes to an hour of shoot time. However, that does NOT include the time to:
- Pick up equipment (you might or might not)
- Get to location
- Get into the building (a big factor in Manhattan: not only logistics but also security)
- Set up the shoot with lights, camera, prompter, make up, etc.
- Get the ‘talent’ into the room, adjust lights, put make up on
- NOW you can film the person
- Beak all the gear down again, pack it up, and get it out (about 1/3 of the original time setting up)
- Return equipment if applicable
- Go back where you started
You can easily see how a 30 minute shoot turns into a half- or even full-day adventure.
Add to that your creative process, planning planning the shoot, and crewing and – at the other end – editing and uploading… This is all to say: It takes a moment. So give yourself enough time the first time around and as get more experienced the faster it goes.
To give you a reference point, herewith a production schedule I hand out to “first time” corporate video clients, so they understand the process better and where they are being asked to participate and move the ball forward.
