Generated by All in One SEO v4.9.9, this is an llms.txt file, used by LLMs to index the site. # LinkedIn Strategies + Content for Service-Based Entrepreneurs 10X Your Visibility With Joy + Purpose ## Sitemaps - [XML Sitemap](https://clockwiseproductions.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [MP | Blog](https://clockwiseproductions.com/blog/) - [Join Us On LinkedIn!](https://clockwiseproductions.com/join-us-on-linkedin/) - We realize that all the news is happening in real-time on social media. For us that is LinkedIn. So rather than posting stuff all over the place, we would love to invite you to join us on Nina's LinkedIn profile to experience organic, inbound marketing that is fun + easy to create, AND that attracts - [We Got Picked Up by Associated Press!](https://clockwiseproductions.com/associated-press/) - As many of you know, we recently had TWO big milestones at Clock Wise: 1). 🥂 We celebrated entering our 25th year of business. 2). 🎂 We celebrated the release of the 50TH EPISODE of our Naked Video Series. and now, we are excited to announce that this news was recently PICKED UP by the Associated - [Make Your Video Marketing More Fun + Easy](https://clockwiseproductions.com/make-your-video-marketing-more-fun-and-easy/) - The Devil is in the Details 👹 At Clock Wise, there is a word we use again and again: Consistent. I have preached about consistency in posting for years. And I stand by it! Posting regularly is one of the challenges that many of my clients cite as a barrier to going all in on - [NVS 50th Episode! Top 5 Things We've Learned Since We Started](https://clockwiseproductions.com/nvs-episode-50/) - Holy moley 😲 ! I’m thrilled to say that, as of today (7/15/21), we’ve released 50 episodes of the Naked Video Series! 🎉 We’ve been churning these videos out since just before Covid landed in New York and they have been a hit. Both in terms of increasing our overall engagement on Social Media but - [Trick Question: How important are you to your brand?](https://clockwiseproductions.com/on-the-importance-of-personal-branding/) - We recently started a new video series focused on Branding! You may have noticed it in our previous post highlighting our 'What Not to Wear: Video Edition'. But in the interest of a comprehensive branding strategy, we wanted to highlight another critical issue from our Branding Series. Because, here's the thing: Branding isn’t just your - [Happy 24th Birthday Clock Wise!!](https://clockwiseproductions.com/happy-24th-birthday-clock-wise/) - 24 years of growth, pivots, amazingness, and some rough spots! 🎂 24 years today, on June 1st, 1997, Clock Wise Productions started official operations! 💻 Our first email hookup required me to crawl under the desk to switch out the phone jacks between my phone and my computer so I could download emails. 📇 I - [Check Out Our New Branding Series!](https://clockwiseproductions.com/check-out-our-new-branding-series/) - We recently started a new video series focused on Branding! For those of you that haven't gotten a chance to see our videos on LinkedIn or Email, here's our most popular post so far: What Not To Wear: Video Edition: Does anybody remember the TV show What Not To Wear? Some poor soul would be - [REEL Talk with Emma Veiga-Malta: Strategic Brand Design on Camera](https://clockwiseproductions.com/reel-talk-with-emma-veiga-malta-brand-design/) - Your brand is DEEPLY personal. ⭐️ You deserve to feel confident in the visual representation of your company. Every graphic, colorway, and typeset helps to define who you are and what your business is! 🙃 Does this make you feel anxious? Don’t worry-It might just be time for a reset! Rebranding isn’t a failure- it’s - [Reel Talk with Karen Tiber Leland: On Personal Branding](https://clockwiseproductions.com/reel-talk-with-karen-tiber-leland-on-personal-branding/) - As more and more business moves online, it’s vital that you show up authentically and consistently online. This means generating content on a regular basis, but also making sure your personal branding is clear and consistent with who you are! My guest Karen Tiber Leland is a brand and marketing strategist, as well as the - [REEL Talk with Alex Minor: Video Marketing in 2021](https://clockwiseproductions.com/reel-talk-with-alex-minor-video-marketing-in-2021/) - Alex Minor is a video genius, he's one of my absolute favorite people to talk about video marketing with. Which is why I was soooo excited to have him on my live-stream this week! We recapped video marketing for 2020, but more importantly, we discussed what we think video marketing will look like in 2021. - [REEL Talk: The Future of Video Marketing](https://clockwiseproductions.com/futureofvideomarketing/) - As veteran filmmakers and video producers, Robert Weiss, Kerry Barrett, & I take stock of what got us to where we are today and where we’re going (presumably) in the next 5 years. Click The Image Below To Watch! What do you think the future of video marketing will look like? Leave your reply in - [Master Workshop with Nina Froriep: Demystifying Video Marketing](https://clockwiseproductions.com/master-workshop-with-nina-froriep-demystifying-video-marketing/) - Do you want to leverage the most powerful marketing medium on the planet? 🌎 Video has become the most effective and simple way to share value, communicate with clients, and drive conversions for your business.💥 Why? Because Video shows AND Tells. 🎬 This fall I co-hosted one of my all-time favorite webinars with Ruben Dua - [Check Out The 'Promote, Profit, Publish' Podcast](https://clockwiseproductions.com/check-out-the-promote-profit-publish-podcast/) - 💥 Don’t let vanity get in the way of authenticity! I had the pleasure of being interviewed by Juliet Clark for Promote, Profit, Publish last week. Juliet is a fantastic interviewer because she is not afraid to dive into the psychology of promotion. In our interview, we talked a lot about how vanity can get - [And . . . We're Live!](https://clockwiseproductions.com/and-were-live/) - Recently we got approved to stream-live on LinkedIn! 🔥 In the coming weeks and months, we'll be conducting live-interviews with various experts designed to help YOU with your video marketing. If you don't follow us on LinkedIn or Facebook, no worries, we'll always share the full interviews with you here. Stay tuned in early November - [Challenge Yourself!](https://clockwiseproductions.com/challenge-yourself/) - Challenge yourself to be consistent with your video marketing content! And what’s even better than a challenge? Doing it with other people, to have fun, learn from each other, and keep each other accountable! With the November Video Challenge, we are introducing different levels of our signature challenge: 🥾⛺️ A Bootcamp-Level for first time participants - [Hank Hoffmeier's Marketing & Business Tips VlogCast](https://clockwiseproductions.com/see-nina-on-hank-hoffmeiers-marketing-business-tips-vlogcast/) - I love being a guest on Podcasts and #VlogCasts: There’s always something new to learn! Watch The Full VlogCast Here! Not just from having inspiring conversations with other entrepreneurs, but facing different on-boarding experiences, interview styles, honing the skill to stay on message during the interview, what “nuggets” give maximum value for the listener, etc. And, - [Are You Too Old For Video Marketing?](https://clockwiseproductions.com/are-you-too-old-for-video-marketing/) - Do you ever feel out of your league on social media, like it’s the “young folks” game? About 10 years ago it was clear to me that my profession and my way of working was a thing of the past. I had to pivot, 360, and fast. I had watched several friends be sidelined at - [Welcome to our new website, our new look, and our new brand story.](https://clockwiseproductions.com/welcome-to-our-new-website-our-new-look-our-new-brand-story-2/) - Welcome to our new website, our new look, our new brand story. Clock Wise Productions has been around for over 23 years. We’re ancient in the small business world. So we needed a make-over, a face lift, and a 360. We ended up with an amazing 720 degree revamp we couldn’t be more thrilled about, - [What Gives? Video Marketing in 2018](https://clockwiseproductions.com/what-gives-video-marketing-in-2018/) - The advantage to being late to the year-beginning trend-game is, that you get to wear the “hindsight-is-20-20” glasses and hold the “I knew it!” space. And, since I gave up calling video marketing trends last year in favor of talking about best practices my timing is perfect: Right after everyone else has posted their 2018 - [BEING A GUEST ON THE BUILD LIVE GIVE PODCAST](https://clockwiseproductions.com/being-a-guest-on-the-build-live-give-podcast/) - I had a good fortune to be invited on Paul Higgin’s amazing Build Live Give Podcast. I was nervous, following in the footsteps of some pretty impressive people. I love Paul’s thoughtful intro to our chat: What comes into your mind when you hear the phrase “video marketing”? Is it expensive equipment, fancy lights and - [INTRODUCING “THE NAKED VIDEO SERIES”](https://clockwiseproductions.com/introducing-the-naked-video-series/) - A few weeks back we introduced The Naked Video Series, where the only thing naked is the video! No worries. Nothing unsavory to look at. “Naked” for two reasons: REASON ONE: Every once in a while, I want to be able to sit at my computer and share an idea or tip, without having to - [4 TIPS TO CREATE BINGE-WORTHY VIDEO CONTENT](https://clockwiseproductions.com/4-tips-to-create-binge-worthy-video-content/) - The holy grail of video marketing is becoming binge-able, getting your audience to sit at the edge of their seat waiting for you to drop new content. So, how can you get your video content to be binge-worthy? Glad you asked: In the video are 4 tips to help you get started (And a 5th - [Jargon Defined: Template](https://clockwiseproductions.com/template/) - We use the word template a lot, here at Clock Wise. The Wiki definitions are many and the one that would get the closest to what we are talking about is a boilerplate template, or layout template, or design template. But don't be fooled, there's nothing "boilerplate", as in boring or uncreative about our templates. - [Keeping an Eye on Innovations That Shape the Future](https://clockwiseproductions.com/keeping-an-eye-on-innovations-that-shape-the-future/) - I always love writing the yearly trend and best practices blog. It has given me permission to dig-in, read, browse, and research many different topics and areas of interest in the tech, equipment, communication, marketing, storytelling, AI, and science. So, you can imagine my excitement for the November 2019 issue of WIRED Magazine, with the - [New Year, New Decade, New Goals, What’s Next?](https://clockwiseproductions.com/new-year-new-decade-new-goals-whats-next/) - 2020! So much to be excited about, plan, set goals for, read, learn, change, refine, innovate! And so much to talk about, that this is going to be more than one post. This first post will be about: Envisioning Your Future, andStepping out of the Comfort Zone The next post will be about: Keeping an - [Happy New Year!](https://clockwiseproductions.com/happy-new-year/) - It's 2020! A new year, a new decade and the possibilities are endless! To start with: May 2020 be a healthy, happy, prosperous, fun, and all-round awesome year! And, we look forward to supporting you in your video marketing (and beyond) endeavors throughout! What are your wishes for 2020? Here a few thoughts from us - [Jargon Defined: User Generated Content](https://clockwiseproductions.com/jargon-defined-user-generated-content/) - If you're like me: I understand the English words of "user-generated" and "content", but I really don't know exactly what that means. I have a vague notion... So, I did a bit of homework and found this excellent article on the Social Sprout website: User Generated Content: 5 Steps to Turn Customers Into Advocates by - [What I Want for Christmas this Year](https://clockwiseproductions.com/what-i-want-for-christmas-this-year/) - I want either, or... Or, I want everything of the following: Have a bald head and a Y chromosome A “make-up-done-for-you” filter in my edit softwareOr, an Avatar à la Gemini Man, who’s 25 years my junior and always camera-ready Oh, and since we're at it, I also want ALL of the following: Elon Musk's - [The Power of One Targeted Video Marketing Workshop](https://clockwiseproductions.com/the-power-of-one-targeted-video-marketing-workshop/) - A few summers ago I was asked to participate in a summer program for girls from underserved high schools in New York City, called EDSnaps - education snapshots. It was a pro bono project for which I prepared a short workshop on how to shoot and edit yourself on your smartphone, and I also agreed - [Opening a New World for High School Students in the Bronx [Case Study]](https://clockwiseproductions.com/opening-a-world-for-high-school-students-in-the-bronx-case-study/) - You know that awesome feeling when you teach something and it totally lands? Yeah, like your dog finally sits without getting a treat each time you tell him to, or a swimmer finally puts a stroke together that you’ve been showing her for a while, or a student has that awesome “aha” moment. That’s how - [Happy Thanksgiving!](https://clockwiseproductions.com/happy-thanksgiving-3/) - As we all descend into pre-holiday shopping, and other madness, we wanted to take a moment and share with you what we are thankful for this year - with a video, of course! Wishing you and your loved ones a very happy and relaxing Thanksgiving holiday and weekend! Cheers, Nina & Robin P.S.: As every - [Vlogging - A Case Study](https://clockwiseproductions.com/vlogging-a-case-study/) - Remember Erica from our last blog post/email? Yes, the realtor from Brooklyn who also flips houses in the Catskills. Well, Erica took it a step further and became a VLOG client of ours as well. The single most important thing is to be consistent with video when you are video-blogging, or vlogging, especially if you’re - [Coaching vs. Consulting - A Case Study](https://clockwiseproductions.com/coaching-vs-consulting-a-case-study/) - We’re often just a half-step from doing something right. Depending on what you’re doing, talking with a professional can get you to finish that half-step and take a few more. That kind of guidance can come through coaching or through consulting. The following example illustrates why I choose coaching. Erica had started a YouTube Series - [Wanted: The Perfect Client](https://clockwiseproductions.com/wanted-the-perfect-client/) - Yet, we actually do have control over who we work with: From how we present ourselves, to our offerings, and pricing. Doesn’t it sometimes feel like we have a sign out that says “Wanted: Any client who will help me pay the bills”? It would never occur to me to go into a Hermes store - [DIY Video Shoot: All You Need to Know To Survive It AND Have Great Video](https://clockwiseproductions.com/diy-video-shoot-for-small-business/) - Once you’ve determined how Video Marketing fits into your overall business Strategy and determined what kind of Storytelling will best engage your target customer, it’s time to shoot your video. For this blog post we focus on the most common shooting style for VLOG's (video blogs): A talking-head shoot. For a visual reference, see photo - [DIY Video Editing: What to Know to Get the Most Out of Your Time [Updated May 2019]](https://clockwiseproductions.com/diy-video-editing/) - A Successful First Video Edit [Case Study] You know that awesome feeling when you teach something and then it totally lands? That’s how I felt when I watched this video: Last year, I taught a class at a Bronx high school for an EDsnaps summer program run by Susanne Cappendijk. Her daughter, Lisanne, listened to my class - [Editing for DIY Video Marketing: What to Know to Get the Most Out of Your Time [Updated May 2019]](https://clockwiseproductions.com/editing-diy-video-marketing-what-to-know-to-get-the-most-out-of-your-time/) - A Successful First Video Edit [Case Study] You know that awesome feeling when you teach something and then it totally lands? That’s how I felt when I watched this video: Last year, I taught a class at a Bronx high school for an EDsnaps summer program run by Susanne Cappendijk. Her daughter, Lisanne, listened to my class - [Video Marketing Strategy](https://clockwiseproductions.com/video-marketing-begins-with-strategy/) - A few years ago, as I started focusing on video marketing for small business, it all seemed crystal clear to me. There were five stages of video marketing: development, creative, pre-production, production, and post-production. Those categories were what I knew as a filmmaker. As you can see, these five steps did not include strategy, distribution, - [Storytelling for Video: How to Create Authentic, Consistent and Value Driven Content [updated February 2019]](https://clockwiseproductions.com/storytelling-for-video/) - FROM EVERYDAY TO BUSINESS STORYTELLING We tell stories, we invent stories, we share stories, and we make stories up. It’s how we communicate and relate to each other on a daily basis. So, why are so many business owners petrified of telling their company’s story on video? We’re just sharing what we’re up to, right? - [DIY Video Shooting: Feel Comfortable Behind and in Front of the Camera](https://clockwiseproductions.com/diy-video-shooting-feel-comfortable-behind-and-in-front-of-the-camera/) - Once you’ve determined how Video Marketing fits into your overall business Strategy and determined what kind of Storytelling will best engage your target customer, it’s time to shoot your video. This post will run down what you need to know when it comes to creating a video for your Small Business, whether you’ll be behind - [Video Marketing 2019 – Best Practices for Small Business](https://clockwiseproductions.com/video-marketing-2019-best-practices-for-small-business/) - I find best practices to be actionable and much more sustainable over trends, especially for small businesses that have to plan extra carefully with their limited resources. - [Interactive Video](https://clockwiseproductions.com/interactive-video/) - Check out this interactive video! Viewers can purchase directly from the video - be it directly from you, or through an affiliate link! Engage your audience with a pop-quiz, or with background information on the video. Mouse over the video while watching to see the interactivity. If you take the cursor off the video you - [DIY Video Distribution | Part 2: Social Media Channels](https://clockwiseproductions.com/diy-video-distribution-pt-2-social-media-channels/) - DISTRIBUTION PART TWO: WHAT YOU NEED TO KNOW ABOUT SOCIAL MEDIA DISTRIBUTION If you have a brand to promote and target audience to reach, video is still the best tool to get beyond the noise of everything else on social media. And as we discussed in a previous blog post, Video Marketing strategy really begins with - [Jargon Defined: The Cloud](https://clockwiseproductions.com/the-cloud/) - The Cloud: bear with me. In the old days (really old days – think 2,000+ years ago), when humans had no explanation for something beyond their control, they came up with a god for it: god of wrath, sun, rain, love, war, etc. Today our non-tangible goods are "somewhere" up there out of our control, - [Jargon Defined: Singularity](https://clockwiseproductions.com/singularity/) - Simplifying greatly, Singularity is when computers take over. Or, better when Artificial Intelligence is capable of re-building itself and making itself increasingly more powerful, creating an intelligence that goes far beyond what humans can intellectually grasp, let alone control. It's a very sobering thought. Keep an eye on 2040 for that to happen. Statistically I'll be alive, - [Jargon Defined: The Internet of Things (IoT)](https://clockwiseproductions.com/1173-2/) - The Internet of Things (IoT), Techopedia does a good job of explaining it: “Most of us think about being connected in terms of computers, tablets and smartphones. IoT describes a world where just about anything can be connected and communicate in an intelligent fashion. In other words, with the Internet of Things, the physical world is becoming - [Jargon Defined: Transmedia](https://clockwiseproductions.com/1180-2/) - Transmedia: when stories go on a trip. For more context, this from Wikipedia: Transmedia Storytelling (also known as transmedia narrative or multi-platform storytelling, or cross-media seriality) is the technique of telling a single story, or story experiences across multiple platforms and formats including, games, books, events, cinema, and television. The purpose is not only to reach - [Jargon Defined: Webrooming vs. Showrooming](https://clockwiseproductions.com/definition-friday/) - Webrooming, is on-line searching that results in brick-and-mortar purchases. Showrooming is brick & mortar browsing that results in on-line buying. The former wining out over the latter with Digital Natives. Best Buy, rejoice! - [Jargon Defined: Machine Learning](https://clockwiseproductions.com/machine-learning/) - This apropos last weeks definition of the Singularity. Machine learning is a set of techniques used to design and construct algorithms that adapt based on data and make predictions based on it. So the way I see it, computers learn by analyzing their patterns (algorithms) and from available data to make themselves better, smarter and faster. They build - [Jargon Defined: Net Neutrality](https://clockwiseproductions.com/net-neutrality/) - Net Neutrality the principle that internet service providers should enable access to all content and applications regardless of the source, and without favoring or blocking particular products or websites. The ongoing Net Neutrality Debate is one to be followed closely, AND it is a very different debate depending on where you live. - [Jargon Defined: Easter Egg](https://clockwiseproductions.com/easter-egg/) - I thought it to be very apropos the holiday season to talk about Easter Eggs. An Easter Egg is an intentional inside joke, a hidden message or feature, in a digital body of work, such as a computer program, video game, DVD menu or broadcast. The name has been said to evoke the idea of - [Jargon Defined: Luddite](https://clockwiseproductions.com/1318-2/) - A luddite is a person who's averse to (especially) technological change and advancements. This would be that person in your live who - to date - resisted buying a smart phone and is NOT over 80. I know a few of the kind and they're actually quite lovely; if and when you get a hold of - [Jargon Defined: Turing Test](https://clockwiseproductions.com/turing-test/) - I recently watched the film EX MACHINA, which is about AI and a Turing Test that leads to the Singularity which I've defined here before. The Turing test is a test of a machine's ability to exhibit intelligent behavior equivalent to, or indistinguishable from, that of a human. Alan Turing proposed that a human evaluator would judge natural language - [Jargon Defined: SaaS - Software as a Service](https://clockwiseproductions.com/saas-software-as-a-service/) - I love to hate acronyms, especially the ones that spread across industries and mean vastly different things. Some acronyms at least are so long that they are universally understood. SaaS might be one of those. Software as a service, or SaaS, is a software licensing and delivery model in which software is licensed on a subscription basis and - [Jargon Defined: Distributed Denial of Service (DDoS) Attack](https://clockwiseproductions.com/distributed-denial-of-service-ddos-attack/) - In computing, a denial-of-service (DoS) attack is an attempt to make a machine or network resource unavailable to its intended users, such as to temporarily or indefinitely interrupt or suspend services of a host connected to the Internet. A distributed denial-of-service (DDoS) is where the attack source is more than one, and often thousands of, - [Jargon Defined: USP - Unique Selling Point](https://clockwiseproductions.com/usp-unique-selling-point/) - The Unique Selling Proposition, or Point (aka USP) has always been the bane of my existence. Sometimes I wonder if marketers in co-hoots with executive coaches invented it to create job security. It is exactly what it says: what is so unique about you, your product, your service that customers should buy only from you. Shoot - [Jargon Defined: AD](https://clockwiseproductions.com/ad/) - An AD is many things to many people in many different industries. As it pertains to video marketing and production, an AD is an Assistant Director - they come in different sizes: 1st AD, 2nd AD, 2nd-2nd AD (someone couldn't count to three). However, on the agency side an AD would be an Art Director. - [Jargon Defined: Do you know what a Bae is?](https://clockwiseproductions.com/bae/) - Last friday I talked about the importance of knowing your audience. If you target audience are Digital Natives, you better know what a Bae is. Bae is to Plurals (aka Generation Z, or Digital Natives, born 2000 and after), what the Slaker is to a Generation X-er and the Hipster is to a Millennial: part - [Jargon Defined: Lavalier Microphone](https://clockwiseproductions.com/lavalier-microphone/) - A Lavalier Microphone, or Lav, or Lav Mic, is a clip-on microphone that goes on the interviewees clothes as close to the mouth as possible. A lav is mostly used in conjunction with a boom microphone to give the editor an alternative, and to capture sound closer to the source without much background interference. My - [Jargon Defined: Room Tone](https://clockwiseproductions.com/definition-day-room-tone/) - Room Tone is the silent sound you record after a scene is shot in a particular room, or setting, to give the editor atmospheric silence to work with. When you watch a movie, even if nothing is being said, or nothing really can be heard, there is at least "room tone", because if there wasn't, - [Jargon Defined: Key & Fill Light](https://clockwiseproductions.com/definition-day-key-fill-light/) - A Key Light is the main light a cinematographer will use to light a scene. A Fill Light is a light (or source of light) that fills in areas of shadow created by other lights. Most often, fill light is used to lighten the shadows created by the Key Light. - [Jargon Defined: Jump Cut](https://clockwiseproductions.com/definition-day-jump-cut/) - A Jump Cut is a cut in film editing in which two sequential shots of the same subject are taken from camera positions that vary only slightly. This type of edit gives the effect of jumping forwards in time. When I started - decades ago - jump cuts were frowned upon. Today we have 'learned' to look - [Jargon Defined: Linear vs Non-Linear Editing](https://clockwiseproductions.com/definition-day-linear-vs-non-linear-editing/) - Ok, think TT (Throwback Thursday). In the not so distant, old days, editing was linear. You added one video clip to another in sequential order and going back and changing something, meant the entire sequence after your edit, meaning going forward, needed to be moved up as well. Think even further back to editing filmstrips: - [Jargon Defined: Timeline](https://clockwiseproductions.com/definition-day-timeline/) - A timeline is a graphical representation of a chronological sequence of events. In non-linear video editing it is the horizontal interface along which you assemble arrange and re-arrange, and cut your video clips The sample below shows a timeline in the right lower quadrant of the edit software (Adobe Premiere CC). The vertical lines delineate one - [Jargon Defined: Codec](https://clockwiseproductions.com/definition-day-codec/) - For many years I would vigorously nod my head when the word "Codec" was mentioned and for good measure look sternly. It was one of those moments I call: "I know enough to be dangerous". That is to say, I knew the semantic environment of 'codec': it had to do with saving and outputting finished - [Jargon Defined: Bin](https://clockwiseproductions.com/definition-day-bin/) - A Bin is a software folder into which video clips and other editing assets get organized in. You’ll have many bins per project and we’ll talk about workflow and naming these bins next week. The term bin is a leftover from the manual editing days (not too long ago), where in the editing process the physical - [Jargon Defined: Edit Windows](https://clockwiseproductions.com/definition-day-edit-windows/) - Edit Windows: Most professional editing softwares are set up in four main windows: Assets, organized in bins Source window Preview window Sequence, Timeline The tools you use to work with these windows are often in tool bars on any of the screen edges. See sample below from Adobe Premiere CC. The assets window has all - [Jargon Defined: Sequence](https://clockwiseproductions.com/definition-day-sequence/) - The video clips you are working with in an editing software are put into a sequence, which is defined as a set of things next to each other in a set order. And the timeline is the graphical representation of that chronological sequence of events (i.e. video clips strung together). - [Jargon Defined: Talent Release](https://clockwiseproductions.com/definition-day-talent-release/) - A Talent Release is a contract that an actor, or the person who appears in a video signes to give full consent to being filmed. There are standard releases on-line. It's important to make sure that the release states that you can manipulate the media in any way you want, that you can use the - [Jargon Defined: Rendering](https://clockwiseproductions.com/definition-day-rendering/) - We all know what a rendering is, but do you know what it means within the context of video editing? We refer to a render or to rendering as something you do to compile all the assets of a video edit and make it "one" for "output" to a single file, mostly a .mp4, or .mov - [Jargon Defined: Above-the-Line vs. Below-the-Line](https://clockwiseproductions.com/definition-day-above-the-line-vs-below-the-line/) - We always called the difference between Above- and Below-the-line peeps on a crew as the have and the have-nots. Basically the Above-the-line folks are the creatives: writer, producer, director, actors. Below-the-line are all the other folks plus all the 'stuff', like equipment, locations, offices, post-production items, you name it. The term Above- and - [Jargon Defined: Pass-Through](https://clockwiseproductions.com/definition-day-pass-through/) - A Passthrough is a cost in a video budget that does not get marked up with a production fee, but gets passed on at cost. At cost often means that a 10% service fee is added, to cover accounting, insurance, and administration on the cost, but it's not meant to be an income stream for - [Jargon Defined: TRT & RT](https://clockwiseproductions.com/definition-day-trt-rt/) - TRT is one of those lovely acronyms our industry has. It stands for "Total Running Time" and refers to the exact length (to the frame) of a video. Mostly, for the casual user there's no difference between RT (Running Time) and TRT, but if you are media buying, say for an advertising spot on the Super Bowl, - [Jargon Defined: CD and it's many meanings](https://clockwiseproductions.com/cd/) - A CD is a round disc that holds files of any kind and is pretty much obsolete, and so are the banking kind of CD's because they yield close to no interest, so why bother. But an agency or production company kind of CD is here to stay. That's one of the most important jobs, if - [Jargon Defined: Live Streaming Video](https://clockwiseproductions.com/definition-day-live-streaming-video/) - Live Streaming Video (or media) is essentially like live TV. Live refers to the fact, that it's not pre-produced (i.e. not like a sitcom), but it's happening right now and there, like a live sports event or concert. Recently live video streaming apps are popping up like crazy. Check out Twitter's Periscope, Facebook Live, Google's YouTube Live, - [Jargon Defined: Vlog and Vlogging](https://clockwiseproductions.com/definition-day-vlog-and-vlogging/) - A Vlog is the shortened name for a video blog, or video log. Vlogs often combine embedded video (or a video link) with supporting text, images, and other metadata. Entries are often recorded in one take, rather then edited video productions. And yes, your sharp mind deducted correctly, that vlogging is the corresponding verb. Read more - [Jargon Defined: Native Video](https://clockwiseproductions.com/definition-day-native-video/) - Native Video is video that is uploaded to or created on social networks and played in-feed, as opposed to links to videos hosted on other sites. Native video formats are specific to each social platform and are designed to maximize video engagement (i.e. number of views), discovery and distribution. The most widely used native video platforms include - [Jargon Defined: Short Code](https://clockwiseproductions.com/definition-day-short-code/) - A Short Code is a short(ish) code that allows you to link to a longer more complicated (computer coded) affair somewhere else. A short code, for instance, lets you embed media, links, and video with only a short line of code. If you want to get yourself thoroughly confused read this. - [Jargon Defined: Embedding vs. Hosting](https://clockwiseproductions.com/definition-day-embedding-vs-hosting/) - Hosting means uploading your video to the on-line platform where it's playing. See also Native Video. Embedding means you are hosting the video somewhere else - YouTube for instance, or Vimeo - and are linking from there to where you want to play the video, like your website. For the embedded video to play you will need - [Jargon Defined: Shitstorm](https://clockwiseproductions.com/definition-day-shitstorm/) - You do not want to be the recipient of a Shitstorm, not in English-, or the German-speaking world. Whereas a Shitstorm in German refers to an internet phenomenon exclusively, in English it has a broader and equally as unpleasant semantic field. An English Shitstorm refers to any unpleasant situation really. A German Shitstorm is fully digital - [Jargon Defined: Video Player](https://clockwiseproductions.com/definition-day-video-player/) - A Video Player is a plug-in that allows you to play a video you have embedded in your website. There are several plug-ins that work very well. For WordPress I use Huzzaz Video Galleries, which is free and allows for several different ways of displaying your videos if you have more than one. For a - [Jargon Defined: Doxing or Doxxing](https://clockwiseproductions.com/definition-day-doxing/) - Doxing, or Doxxing is the Internet-based practice of researching and broadcasting private or identifiable information about an individual or organization. Using that information maliciously can lead to Trolling and result in a Shitstorm. The word doxing comes from dox, an abbreviation of documents, or documenting. - [Jargon Defined: Trolling](https://clockwiseproductions.com/definition-day-trolling/) - Trolling is on-line bulling. A Troll (or Internet Toll) is a person who posts inflammatory, or inappropriate content to disrupt a normal on-topic discussion in, say a newsgroup, chat room, or in the comment section of a blog. Mostly they do it for their own amusement. As trolling is increasingly taking on a harassment it has - [Jargon Defined: Clickbait](https://clockwiseproductions.com/definition-day-clickbait/) - Clickbait is exactly that: A bait to make you wan to click on it, although you know it's leading right to disappointment. It's the National Inquirer headline you encounter in the digital world rather than the grocery checkout line. It's like the cookie jar in the back of your pantry, you KNOW is bad for you, but you - [Jargon Defined: Responsive Design](https://clockwiseproductions.com/definition-day-responsive-design/) - Trying to not get to techie about this. Essentially Responsive Design allows for a web layout - and that includes video files - to adjust to different screen sizes. Meaning the code in the website will know if your website is being consumed on a desktop, tablet, or a smart phone and will adjust it - [Jargon Defined: Crawler](https://clockwiseproductions.com/definition-day-crawler/) - A Crawler, or Web Crawler is a program that systematically browses the World Wide Web in order to create an index of data. - [Jargon Defined: Tagging](https://clockwiseproductions.com/definition-day-tagging/) - A Tag is an informal and non-hierarchical keyword or term assigned to a piece of information. It helps describe an item and allows for it to be found again by browsing or searching. - [Jargon Defined: Key Word & Key Phrase](https://clockwiseproductions.com/definition-day-key-word-key-phrase/) - Key Words: Most web search engines are designed to search for words anywhere in a document—the title, the body, and so on. This being the case, a keyword can be any term that exists within the document. However, priority is given to words that occur in the title, words that recur numerous times, and words - [Jargon Defined: Search Engine Optimization (SEO)](https://clockwiseproductions.com/definition-day-search-engine-optimization-seo/) - Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results - often referred to as "natural", "organic", or "earned" results. - [Jargon Defined: Video Marketing vs. Video Production](https://clockwiseproductions.com/definition-day-video-marketing-vs-video-production/) - Video Production is the act of writing, planning, shooting, editing and uploading a video. Video Marketing is a continuous and consistent effort to attract, engage, and convert customers with the help of video and is part of your overall, holistic marketing efforts. Read our blog post on what you absolutely need to successfully attract, engage, - [Jargon Defined: Transitions](https://clockwiseproductions.com/definition-day-transitions/) - Transitions: dissolve, cross dissolve, fade in from black or white, and fade out to black or white: Video transitions are used to make cuts from one clip to another smoother, or to start and finish a sequence. Many in-phone apps have transitions which might be cute for social media, but really don’t belong into video marketing - [Jargon Defined: Green Screen aka Chroma Key](https://clockwiseproductions.com/definition-day-green-screen-aka-chroma-key/) - Green Screen (can also be blue) is a backdrop that allows fora change in background in editing. Herewith the wiki definition: Chroma key compositing, or chroma keying, is a visual effects / post-production technique for compositing (layering) two images or video streams together based on color hues (chroma range). The technique has been used heavily - [Jargon Defined: Screen Recording](https://clockwiseproductions.com/definiton-day-screen-recording/) - What is a Screen Recording? It's just that, a video recording of your computer screen in real-time. How do you get one made? There are tons of free apps, and on a mac you simply open QuickTime Player and on the tool bar click on file and choose 'new screen recording" and voila! Here a - [Jargon Defined: Trim, Cut, Split, and Splice](https://clockwiseproductions.com/definition-day-trim-cut-split-and-splice/) - Trim, Cut, Split, and Splice are all done by cutting your video clips. When you trim your video, you remove the head and/or the tail of the clip (much like giving your hair a trim: you’re sprucing it up, but not touching the ‘meat’). A cut is mostly referred to when you remove a section of - [Jargon Defined: Production Schedule vs. Call Sheet](https://clockwiseproductions.com/definition-day-production-schedule-vs-call-sheet/) - A Production Schedule covers the entire production period of a video production, where as a Call Sheet is in use for the shoot day. A call sheet covers many functions: contact sheet, location information, shoot schedule, and lastly a call sheet (sic!): meaning it gives every person on a set from client, to crew, to - [Giving Thanks During Thanksgiving & Holiday Season](https://clockwiseproductions.com/giving-thanks-during-thanksgiving-holiday-season/) - Click on photo below for Thanksgiving video! - [Happy New Year from Nina and Clock Wise Productions!](https://clockwiseproductions.com/happy-new-year-from-nina-and-clock-wise-productions/) - Happy New Year! May 2018 be filled with laughter, joy, love, good health, successes and all-round-awesomeness!  - [2017 Blog and Vlog Roundup on DIY Video Editing](https://clockwiseproductions.com/2017-blog-and-vlog-roundup-on-diy-video-eting/) - I've written so much about video editing this year, that I am putting together Roundup of Blogs & Vlogs I've written and produced about all things DIY video editing. The blog post below are up to date and I've included a fresh Curated Link Pack for in-depth reading and learning from trusted sources (other than me), - [How to Survive a DIY Video Marketing Shoot: When it Moves, Shoot!](https://clockwiseproductions.com/how-to-survive-a-diy-video-marketing-shoot/) - You’re ready to shoot! You know what to say, you’re wearing your power outfit, your hair and make-up are done. Now what? WHAT DO YOU NEED FOR A TALKING-HEAD SHOT? Here’s your DIY video shoot check-list: A quiet, well-lit place A neutral and/or subject appropriate background A fully charged, smart phone with enough memory for - [Happy Thanksgiving!](https://clockwiseproductions.com/happy-thanksgiving-2/) - The holiday season is upon us and with it, for most of us, general - and specific - holiday madness. I wanted to share a bit of news from this year with you, and put it - what else - into a video: - [Accessorizing for a Smart Phone Shoot](https://clockwiseproductions.com/accessorizing-for-a-smart-phone-shoot/) - This article was originally posted on March 11, 2016 and has been updated to reflect new pricing and equipment choices. There are gazillion gizmos out there to stabilize, strap, and mount your phone. If you live in Manhattan like me, just look at all the tourists with their idiotic (sorry) selfie-sticks. And there are equally - [The Story About Storytelling](https://clockwiseproductions.com/the-story-about-storytelling/) - Storytelling is as old as language. We tell stories, we invent stories, we share stories, and we make stories up. Some stories are small others epic, but they all are a constant in our everyday lives. So, why are so many business owners petrified of corporate storytelling, especially when it comes to video marketing? We’re - [Storytelling For Video: Finding Consistent Content](https://clockwiseproductions.com/finding-consistent-content/) - Happy Friday the 13th... I know it doesn't mean anything, nor do I find the combination of a random day of the week paired with an equally as random number scary. What is however a tad scary, is that I entered into a 30-day video challenge. My challengers and I are all producing a video - [10 Tools I Can’t Live Without as Small Business Owner](https://clockwiseproductions.com/10-tools-i-cant-live-without-as-small-business-owner/) - I’ve been in business with my video production company, Clock Wise Productions, for over 20 years (so yes, I started it when I was in my teens 😉 ). Needless to say, the “tools I can’t live without” have drastically changed over the years. Gone are the days where I would crawl under my desk, - [How to Make Video Edits Work for You](https://clockwiseproductions.com/survive-editing-how-to-make-video-edits/) - My very first client sent me on this crazy journey from big corporate video productions into video marketing for small business, and he is still my poster-child for the pitfalls of DIY video editing. And he's by far not the only one. I taught him what equipment to use (his iPhone), how to set up - [5 Things to Focus on When Storytelling for Video](https://clockwiseproductions.com/5-thinks-to-focus-on-when-storytelling-for-video/) - Scripting is the hardest part of the video marketing journey to get right and unfortunately the part you need to nail for the rest to fall into place. The rest being: Shooting, editing, distribution, and the desired outcome, like customer awareness, engagement, or conversion. I’ve written a lot about storytelling in general and what to - [What You Need to Know About Social Media Distribution When Planning Your Videos](https://clockwiseproductions.com/what-you-need-to-know-about-social-media-distribution-when-planning-your-videos/) - Video marketing strategy really starts with the end of the video marketing cycle: Figuring out where you will distribute your videos. If your videos live in Social Media that strategy might change rapidly as social media usage, rules, and are constantly in flux. To learn about the current top trends and tips, view the video - [Video Distribution - An Ever Changing Game](https://clockwiseproductions.com/video-distribution-an-ever-changing-game/) - In Video Marketing, distribution is part hands-on technical stuff and part strategy. The technical part deals with the mechanics of getting the finished video out into the world, which is video hosting. It also deals with SEO (search engine optimization) and with analytics. [Read the pervious blog post: Hosting Video for Small Business – What - [Video SEO Roundup: Curated Link Pack](https://clockwiseproductions.com/video-seo-roundup-curated-link-pack/) - SEO, or Search Engine Optimization is essential for any small business owner who has an online presence. SEO is a powerful tool in targeting, attracting, and properly routing web visitors, and it can also be a rabbit hole of information overload. Solid video-specific SEO in particular is hard to come by, so herewith a curated link - [Nina's Three Key Take-Aways for Video Distribution [Vlog]](https://clockwiseproductions.com/ninas-three-key-take-aways-for-video-distribution/) - I like to divide video distribution into two parts: One part "mechanics", one part strategy. The video below talks about the mechanics: For more in-depth knowledge please refer to these two blogs: Video SEO Basics for the Uninitiated Video Hosting: How to Decide Where to Host Your Videos Hosting Video for Small Business: What I - [Hosting Video for Small Business – What I Learned the Hard Way](https://clockwiseproductions.com/hosting-video-for-small-business-what-i-learned-the-hard-way/) - A few weeks ago I was at a two-day conference about all things business video, hosted by Wistia (a video hosting platform). I got home with a notebook and head filled with new ideas. The best part (other than the awesome parties), was to meet so many fellow video marketers and like-minded people, and to - [Top 3 Tips for Video SEO](https://clockwiseproductions.com/top-3-tips-for-video-seo/) - Watch the video and find out what my top three tips are for better rankings on your videos: For more in-depth information go to our Curated Link Pack and read Video SEO Basics for the Uninitiated. - [A Post-Production Glossary for Editing](https://clockwiseproductions.com/a-post-production-glossary-for-editing/) - Without going into crazy detail, it is important to get basic editing terminology right, to understand what some of the apps are offering and what some of the more advanced computer based softwares are talking about. Here a very basic glossary. The links connect to our on-line resource blog called Definition Day, where I post - [How to Approach DIY Video Editing [updated]](https://clockwiseproductions.com/how-to-approach-diy-video-editing/) - This blog post was updated on May 10, 2017 to reflect more recent developments. Of all the careers to be explored and be had in the film business, editing is probably the one I have the most respect for. Professional Editors Whatever producers, directors, camera people, and a myriad of other professionals screwed up en - [How to Approach Video Editing - VLOG](https://clockwiseproductions.com/how-to-approach-video-editing-vlog/) - As an iPhone user I'm very partial to iMovie. It's a no-gimmicks, full-featured app and is adding features constantly! My only gripe is graphic placement: There aren't many options. For in-phone (both iPhone and Android), as well as cloud-based desktop editing try ANIMOTO and MAGISTO. Animoto is based on the traditional editing module and super - [Nina's Favorite Video Edit Apps](https://clockwiseproductions.com/ninas-favorite-video-edit-apps/) - What software do I use for video editing? A myriad of different apps: One for each occasion ;-). Seriously, I do use a few different apps. Some are great for a quick in-phone edit and instant upload to social media (iMovie). Others are full-featured apps for longer pieces, or videos with more layering in terms - [Jargon Defined: White-Label Solution or Product](https://clockwiseproductions.com/jargon-defined-white-label-solution-or-product/) - White Label Solution in digital marketing is a brand-less (blank) version of a software, or platform that can be used for re-sale or re-use with ones own branding on it. Wikipedia defines White Label Product as: Some websites use white labels to enable a successful brand to offer a service without having to invest in creating - [Jargon Defined: Thumbnail](https://clockwiseproductions.com/jargon-defined-thumbnail/) - Thumbnail: A thumbnail is a photo representation of a video. Thumbnails are used on YouTube and other video hosting services to 'control' the image that is shown on your browser before the video starts playing. Most hosting platforms allow you to upload a custom thumbnails so you can control that image. This is a sample - [Jargon Defined: B-roll](https://clockwiseproductions.com/definition-day-b-roll/) - B-roll (also B roll) is supplemental footage inserted into the main footage as a cutaway to help the story along. It's particularly helpful during interviews to illustrate what's being said and to break up the often visually boring talking-head footage. The explanation to where the term B-roll comes from is a bit more involved. It stems from - [How Video Plays on Social Media](https://clockwiseproductions.com/how-video-plays-on-social-media/) - If you have a brand to promote and target audience to reach, beyond a 15 year old Snapchat user duking it out with his posse, video is still the best tool to get beyond the noise of everything else on social media. A few general pointers to heed: Make sure your target audience hangs out - [Video Trends in Social Media](https://clockwiseproductions.com/video-trends-in-social-media/) - Two trends keep popping up around social marketing and video: Mobile Micro Moments What does that mean for video marketing for small business? You guessed it: Watch the video to find out! - [How to Decide Where to Host Your Videos](https://clockwiseproductions.com/how-to-decide-where-to-host-your-videos/) - First off a confession: the deeper I got into writing this blog post, the more the plot thickened. It felt a bit like a “Whodunnit” along the lines of the podcast “Serial” that I just listened to (Season 1). The more you know, the more variables get introduced, and the harder the decisions get. But the - [The ONE Thing You Need to Know About Video Hosting](https://clockwiseproductions.com/the-one-thing-you-need-to-know-about-video-hosting/) - What is the ONE thing you should know about hosting your videos? Find out: Watch the video. For detailed hosting advice and information read How to Decide Where to Host Your Videos, and check out our Curated Link Pack on Video Hosting! As mentioned in the video: The app that let's you download everything from YouTube is: - [Video SEO Basics for the Uninitiated](https://clockwiseproductions.com/video-seo-basics-for-the-uninitiated/) - Search Engine Optimization (SEO) helps rank and find your video. And with 300 hours of video uploaded to YouTube every MINUTE, that comes in handy. A higher ranking also gives you more street cred – or in this case – cyber credibility. SEO and analytics are the math side of all things and although it - [The Crucial Elements for Any Story Told on Video](https://clockwiseproductions.com/the-crucial-elements-for-any-story-told-on-video/) - Storytelling is always going to be the hardest part of video marketing, but often we make our lives harder than need be. So, here the best advice I can think of when it comes to telling YOUR STORY: Follow the link for some more in-depth reading, video samples, and insightful (curated) links on the topic of - [Video Content Within Context, or Why Sleeping with A Helmet Doesn't Make Sense](https://clockwiseproductions.com/video-content-within-context/) - We all understand the words on the page, but sometimes SHOWING drives a message home. Here a modest example: For more words on Video Content and Context read our previous blog: Why It is Completely Irrelevant Which is More Important: Content or Context [updated with Curated Link Pack] I’m also — for the first time — adding production facts: What - [Why It Is Completely Irrelevant Which is More Important: Content or Context [updated with Curated Link Pack]](https://clockwiseproductions.com/why-it-is-completely-irrelevant-which-is-more-important-content-or-context/) - Bill Gates famously quoted “Content is King” in 1996. Since, the quote has been altered so many times it’s hard to keep up: “Content is King and Context is God”, or “Content is King, and Context is Queen”, etc. The world has changed. In what relationship are content and context today? Maybe it’s the Swiss - [Continuous & Consistent Content: Three Companies Who Get it Done!](https://clockwiseproductions.com/continuous-consistent-content-who-gets-it-done/) - In continuing with our blog: The Three Must Have “C’s” Without Which no Video Marketing Campaign Will be Successful, we set out to see who does continuous and consistent video marketing content well. Herewith our three top choices (and we'd love to hear from you with more examples!): Combs & Company, Insurance Broker: Susan Combs, CEO of - [The Three Must Have “C’s” Without Which no Video Marketing Campaign Will be Successful [updated with Curated Link Pack]](https://clockwiseproductions.com/the-three-cs-without-which-no-video-marketing-campaign-will-be-successful/) - How convenient: All you need is “Three Cs”, you get videos that attract, engage, and convert like crazy, you make money, retire, sit at the beach sipping Pina Coladas (and you'll be bored out of your mind after about a week). Seriously, for video marketing to work – in my opinion – you need three - [Why I Stopped Caring About Trend Predictions](https://clockwiseproductions.com/why-i-stopped-caring-about-trend-predictions/) - We all want to make sure that our precious resources are applied and spent in the most efficient way possible, so it’s only natural to want to keep an eye on trends to make sure you’re not missing out, me included. I’ve written about trends every so often since I started blogging six years ago - [Video Marketing Best Practices for 2017: Curated Link Pack](https://clockwiseproductions.com/video-marketing-best-practices-for-2017-curated-link-pack/) - What are the prevailing video marketing trends for 2017? Here a few curated picks, not only for video marketing, but for digital and visual marketing in general: 7 Video Marketing Trends for 2017 (and What They Mean for You) the only thing that interested me here was the mention of ‘temporary’ content (i.e. Snapchat). Any - [5 Best Video Marketing Practices for 2017](https://clockwiseproductions.com/5-best-video-marketing-practices-for-2017/) - Five video marketing best practices to adhere... can you tell which I keep repeating? (Accidentally by the way, but it's so important, I don't mind!). Watch the video, find out! Also read my blog post Why I Stopped Caring About Trend Predictions for more information on best practices and check out our Curated Link Pack - [Future Disruptive Tech 2015 and 2016](https://clockwiseproductions.com/future-disruptive-tech-2015-and-2016/) - Brian Solis, always a great resource for this blog, put together a list early 2015 looking at tech trends and disruptive trends for 2015 and 2016. As we are close to half-way through, I thought I’d go through the list again and pull out what was of interest today and for this blog. Below a - [4 Video Marketing Beginner's Mistakes You Can Easily Avoid](https://clockwiseproductions.com/4-video-marketing-beginners-mistakes-you-can-easily-avoid/) - These four video marketing beginner's mistakes are easily avoided and will make a big difference in your video marketing efforts: Keep it simple Shoot Horizontal Look at the lens Don't geek out on equipment too soon Plus an (involuntary) fifth piece of good advice.... watch the video to find out: - [Your Videos Can be a Search Engine's Best Friend](https://clockwiseproductions.com/your-video-can-be-a-search-engines-best-friend/) - Here another infographic I liked (There's a pattern, I know: I just love those infographics). This one with permission from Jessica Morgan at Take1 Transcription. I like their take on captioning and transcription (sic!); after all that's their expertise and I second their take on how important both are. For captioning because you might be - [Common Mistakes Small Business Owners Make With Their First Video](https://clockwiseproductions.com/common-mistakes-small-business-owners-make-with-their-fist-video/) - Infusionsoft, a sales and marketing automation software expert exclusively for small businesses, asked me to write an expert blog about typical video marketing beginner mistakes. Below the first few paragraphs... click here to read the entire article with great video examples. Video Marketing touches on many areas of expertise, way beyond marketing and communications, ranging from creative - [The Many Reasons Why Video Marketing Keeps Skyrocketing](https://clockwiseproductions.com/insane-amount-of-reasons-why-video-marketing-keeps-skyrocketing-return-on-investment/) - We know video marketing is well beyond taking off: It's in full flight and still ascending. For a curated collection of the most recent, and what we think are the most pertinent, stats download Nina's Top Reasons To Invest in Video Marketing: I've always wanted to create my own infographic on video marketing statistics, but find that - [Video Marketing for Beginners: Curated Link Pack](https://clockwiseproductions.com/video-marketing-for-beginners-curated-link-pack/) - With personal devices and social media platforms prominent in our daily lives, video is fast becoming one of the most powerful marketing tools for any size business. Still unsure if video marketing is right for your business? Or not sure you're achieving your video marketing potential? We've curated these great links to give you a - [Definition Day: Eye-Line](https://clockwiseproductions.com/definition-day-eye-line/) - We all know what an eye-line is. When it comes to video the eye-line refers to the direct line between the lens and the eyes of the person talking into the camera (a so-called talking head). Here a quick video tutorial on the importance of eye-line: - [Video on Social Media: Curated Link Picks (updated)](https://clockwiseproductions.com/curated-links-video-on-social-media/) - Video marketing is constantly evolving and it's important to stay in tune on new ways to use the video content you are already creating for your social media feeds. Check out the links below for how video content is becoming ever more important to a variety of social media platforms. First thing's first, figure out what - [Curated Link Picks: Explainer Videos](https://clockwiseproductions.com/explainer-video-curated-link-pack/) - Explainer videos have become essential teaching tools for products and services, learn why with Why You Need An Explainer Video for Your Business. Note: Ignore the animation reference for explainer videos: Cheap platform based animation models look, well, cheap... Focus instead on content and shooting it live. (And if you MUST have animated: go with a - [Curated Link Picks: Content Ideas & Social Media Distribution](https://clockwiseproductions.com/link-picks-marketing-social-media-distribution/) - If you're curious about the engagement power of video marketing, look no further than The Evolution of the Tasty Video and how other businesses are copying this super successful model. To blog or to vlog, that is the question. Find some answers in Blogging vs. Vlogging (and How to Get the Most Out of Both). And, if - [Curated Link Picks: Video on Social Media - updated (twice)](https://clockwiseproductions.com/curated-link-picks-video-on-social-media/) - First thing's first, figure out what you want out of your social media engagement and what platform(s) to focus on with The Rise of Video Marketing on Social and How It Affects Your Business. Gery V. gets it right and although the article is a bit older it reads 100% current. YouTube is the original - [Video Hosting Roundup: A Curated Link Pack](https://clockwiseproductions.com/video-hosting-roundup-a-curated-link-pack/) - Web Hosting Links: I wrote a blog post about pros and cons when shopping for a video hosting platform in How to Decide Where to Host Your Videos. In it I focus mostly on YouTube, Vimeo, and Wistia. Most blogs I've come across, back me up on that. There two examples from reputable resources: GoDaddy: Video hosting - [Other People's Videos](https://clockwiseproductions.com/other-peoples-videos/) - I took my own advice from last week and went shopping for video on YouTube and on some competitor's websites. Once I was done with my little shopping spree two things where very clear. One: money doesn't make a good video. Two: there is so much room for better and simpler and SHORTER video. I think - [How Does Your Future Video Engage with Your Audience?](https://clockwiseproductions.com/how-does-your-future-video-engage-with-your-audience/) - Most times I look at a corporate video, I’m not exactly sure where to put it in terms of customer journey. Why? Well, as always the answer is multi-faceted. For one, video is a storytelling tool and has an emotional impact, and both storytelling and emotions are not exact sciences. Also, most videos lack a - [How to Get Started with Online Video Marketing](https://clockwiseproductions.com/how-to-get-started-with-online-video-marketing/) - The empty page, the first step: Where do I start? It’s not just video marketing, it’s pretty much any endeavor into the unknown that prompts the question: Where do I start? With video there is no one starting point and some of you might already have video experience and have all the questions below answered - [Explainer Video: Curated Link Picks](https://clockwiseproductions.com/explainer-video-link-pack/) - Happy Summer! The dog days of summer are the perfect time to keep your video marketing knowledge growing. Below some interesting links to peruse: Some to learn "how to", and some to see "how not to"... Explainer videos have become essential teaching tools for products and services, learn why with Why You Need An Explainer Video for - [Content Ideas & Social Media Distribution: Curated Link Picks](https://clockwiseproductions.com/curated-link-picks-video-marketing/) - Check out these latest links for inspiration & tools to keep your video marketing knowledge growing. If you're curious about the engagement power of video marketing, look no further than The Evolution of the Tasty Video and how other businesses are copying this super successful model. To blog or to vlog, that is the question. Find some - [Why Does it Matter to Know Your Audience?](https://clockwiseproductions.com/why-does-it-matter-to-know-your-audience/) - Twenty plus years of producing videos, my first question to a client has always been: “Who’s your audience?” So, I was a bit embarrassed when I realized that I did not answer that question satisfactory for myself when I started blogging about DIY Video Marketing for Small Business. I’m writing this from the “shame” corner. - [Classic DIY Video Marketing Mistakes](https://clockwiseproductions.com/classic-diy-video-marketing-mistakes/) - There are so many mistakes that can go into making corporate videos because there are so many variables in video production – which is also the beauty of the medium. The most important thing to keep in mind is: keep it simple, especially if you have a small budget. Remember you only get two out - [10 On-Camera Tips to Showing Off Your Best Self](https://clockwiseproductions.com/10-on-camera-tips-to-showing-off-your-best-self/) - Video is a multi-layered medium. It is brilliant at conveying messaging between the lines and can pull at your emotions without you even being aware. A master craftsman knows how to play to those emotions setting up a scene on-camera. For the rest of us, we want to be careful, not to convey unintentional information. Here - [Video Marketing & Production Trends, 2016 Edition](https://clockwiseproductions.com/video-marketing-production-trends-2016-edition/) - What does 2016 have in store for us? I love crystal ball questions! They sky, or better even, the universe is the limit. To look into the future you need to also poke around in the past and discern patterns. Here a few video production and marketing trends, that I have seen develop and have - [Some Thoughts on Blogging and Vlogging](https://clockwiseproductions.com/some-thoughts-on-blogging-vs-vlogging/) - [ziggeo]a809b86078500bd471f725b8ea765943[/ziggeo] Video transcript: If you are considering vlogging, which is video recording for a blog, you should read the article below. It talks a bit about where text and video come to play and have better results. Have fun! Vlogging - which is blogging with video - is rising quickly as the medium of choice for bloggers, especially with - [How to Hire a Production Company](https://clockwiseproductions.com/how-to-hire-a-production-company/) - I'm doing a bit of marketing homework these days and keeping with the advice I got a while back from some rad millennials running startups (Instacart for instance) I keep an eye on YouTube and Kickstarter to stay abreast of what's trending in the startup and specifically the video worlds. I came across a blog on - [How to Create a Budget for Your Video Project](https://clockwiseproductions.com/how-to-create-a-budget-for-your-video-project/) - Part 3 of 4 on Budgeting for Video Marketing Even if you are taking the do-it-yourself approach and plan on doing everything yourself, be realistic with what goes into the production process. Count YOUR time and brainpower into the budget! Let’s start by looking at a super simple budget together with the video it produced. - [Why I Do What I Do: Video Marketing According to Seth Godin](https://clockwiseproductions.com/video-marketing-philosophy-per-seth-godin/) - [Some Thoughts on Live Video Streaming for Small Business](https://clockwiseproductions.com/some-thoughts-on-live-video-streaming-for-small-business/) - When my friend Larry Velez of Sinu called for advice on how to best shoot a talk-show format video with Facebook Live my ears perked up. When Larry is interested in something I pay attention: One: He’s a visionary, two: He’s in the tech field, and three: He envisioned and built from scratch a wildly - [The One Thing to Not Forget in Your Budget](https://clockwiseproductions.com/the-one-thing-to-not-forget-in-your-budget/) - Part 4 of 4 on Budgeting for Video Marketing [ziggeo]b5399087565f41eeb50f4eafac6285a7[/ziggeo] Check out the three first blog entries in this 'budgeting for video production' series: 1 of 4: How to Approach a Video Budget 2 of 4: Anatomy of a Video Production Budget 3 of 4: How to Create a Budget for Your Video Project Download a FREE excel video - [How to Approach a Video Budget](https://clockwiseproductions.com/how-to-approach-a-video-budget/) - Part 1 of 4 on Budgeting for Video Marketing Most people don’t like to talk about money, but budgets are an essential part of any video production and budgets come into play right after an idea has hatched. Video is not a solitary craft or art form, it’s a team sport. How often have I - [Being a Freelancer](https://clockwiseproductions.com/being-a-freelancer/) - This is a blatant excuse for not writing regular blog posts. Really. Consider it your summer hole, or your summer hiatus. TV shows are in reruns why shouldn’t this blog be? I’m actually not in the summer hole as in “at the beach”, but as in hard drive has reached maximum operational capacity (90%) and - [Garbage Train](https://clockwiseproductions.com/1354-2/) - Once in a while a brilliant film comes along. This one qualifies. Subtle, funny, brilliant and just the right length. Bravo, @BenHillman. Garbage Train - [Immersive Storytelling, Transmedia Experiences and Storyscapes](https://clockwiseproductions.com/immersive-storytelling-transmedia-experiences-and-storyscapes/) - The past week I have had chance to experience a few transmedia experiences. What they are called or billed as is as fluid as their content, use of technology and, alas, quality of all of the above.The Lincoln Film Society has a program called, Convergence: Immersive Media at Lincoln Center. Currently the program features Futuremate - [Tribeca Film Institute: Interactive Day Mashup](https://clockwiseproductions.com/tribeca-film-institute-interactive-day-mashup/) - After a day at the Tribeca Film Institute’s Interactive Day my brain is buzzing with so many impulses and ideas I don’t know where to start, and that’s before I've had a chance to drill deeper.Here a quick impulsive ‘walk away’ or mashup if you will, from a program that was expertly and lovingly put - [We're All Talking About the "Future of..."](https://clockwiseproductions.com/were-all-talking-about-the-future/) - The Future of Storytelling is being discussed by Tiffany Shlane at ATT FutureCast - [DADA: Live Music & Silent Films](https://clockwiseproductions.com/dada-silent-films-with-life-music/) - Opening night of the Zurich meets New York festival, the Collegium Novum Zurich played live music to four DADA inspired silent films and one film from the 40ies. A very rare treat indeed and one I enjoyed thoroughly; a feast for the senses. The YouTube videos below do not feature the music of Collegium Novum - [The Internet of Things](https://clockwiseproductions.com/the-internet-of-things/) - I’ve been hearing a lot about the internet of things and wanted to understand what that meant, in my parlance that means, I wanted to write a blog entry about it. My IT support company, Sinu beat me to it with a blog entry on the Internet of Things, aka IoT: Sinu defines IoT as - [Shower Variations](https://clockwiseproductions.com/shower-variations/) - Why is it that the best ideas come to us in the shower, the worst moment to jot down a note or dictate a reminder? But so it is, for exactly that reason – not much else to do but have deep (random) thoughts. I had an epiphany of sorts in the shower a few - [When You Have a Story Like No Other](https://clockwiseproductions.com/when-you-have-a-story-like-no-other/) - Do you know that feeling when you HAVE to share a story, when you want to get onto your soap box right away and you’re so excited you don’t know where to start because the story is too good to start at the beginning and have to wait until the end? And at the same - [The Disruption Machine and all the Cool Stuff](https://clockwiseproductions.com/the-disruption-machine-and-all-the-cool-stuff/) - Disruption has become very much en vogue, so much so, I wrote about Disruption February 2013. The word has since moved on; “disruptive innovation” takes its place. A recent article in The New Yorker (June 23, 2014) by Jill Lepone called “The Disruption Machine” talks about the history of disruption and gives it a framework. - [Curation, the Human Algorithm & the Future of Social Media](https://clockwiseproductions.com/curation-the-human-algorithm-the-future-of-social-media/) - There are two expressions I keep coming across in reading about the future of everything that’s web-based and, social media in particular: “content curation” and the “human algorithm”. The definition of curation is that it’s the care-taking or presentation of things entered into a collection, either physical or digital. With the onslaught of information from - [Holiday Sentiments](https://clockwiseproductions.com/holiday-sentiments/) - Friends, Colleagues, Clients, Partners and Others: Before we get completely run over by Hanukkah, Christmas, Kwanza and a New Year, summarily known as "The Holidays", I wanted to express my gratitude and give thanks for a great year and all that comes with "it". Although I'm not one to ponder much on sentimentality and prefer - [Survival around Digital Natives: One [Buzz] Word at a Time](https://clockwiseproductions.com/survival-around-digital-natives-one-buzz-word-at-a-time/) - Last spring, after a few weeks of immersing myself into the throws of transmedia experiences, at the Tribeca Film Festival’s “Future of” series and the Tribeca Film Institute’s Innovation week I had a whole host of buzzwords swirling around my head (with lots of other stuff of no less significance but no relevance here)… for a - [AI - When the Machines Take Over in 2029](https://clockwiseproductions.com/ai-when-the-machines-take-over-in-2029/) - I never understood the concept of Artificial Intelligence overtaking humans until the other day, when I connected two thought processes. I’ve always maintained that my world is only as smart as I am – meaning anything beyond my smartness kind of disappears into an abyss off incomprehension. I have friends who are much smarter than - [Our Future](https://clockwiseproductions.com/our-future/) - Last week I went for a swim in Pontresina, Switzerland, a decent size village in the Swiss Alps, big enough to have a lovely public pool. It was off-season, mid-day and nary a tourist in sight. I enjoyed a lap lane to myself. As I took my breaths I checked out the lovely and very - [Oversize America](https://clockwiseproductions.com/oversize-america/) - Ever since Nespresso figured out that they couldn’t shove small Ristrettos down the American general public’s throat and gave in to extra big coffee capsules to satisfy big gulp size coffee portions, their US business has taken off. Chocolatier Lindt has a duty free store at Zurich airport and for the first time last week - [The Sharing Economy](https://clockwiseproductions.com/the-sharing-economy/) - As much talk as there is about the sharing economy, and there certainly are major disruptors out there, some of it isn’t really all that new in concept. Sharing occurs if something is superfluous. Or, if there is a desire to share with someone something you have and they don’t. The sharing economy is - [Video Sharing](https://clockwiseproductions.com/video-sharing/) - Growing up we played a game called „as of now”. The premise was that we were on a show and people were watching our every move and we had to fulfill a mundane task, like doing homework, or helping with household chores, or playing doctor, as gracefully (or cool) as possible and keep a running - [Video for Non-Profits: a Start](https://clockwiseproductions.com/video-for-non-profits-a-decent-start/) - I’ve been doing a fair amount of research on how to harness today’s tools and create video content for small businesses and non-profits. I came across a tutorial on YouTube that was quite nicely done, if in my eyes not quite complete and, as it was done in 2010 with older – if brilliant - - [What Do You Do?](https://clockwiseproductions.com/what-do-you-do/) - I meet a lot of people and when I’m asked what I do, I take a deep breath and as I do I try to assess the asker. How much can she take? Can she handle my “I wear many hats” pitch, or should I just go with any of the following and if so, - [Why Good Enough is Good Enough](https://clockwiseproductions.com/good-enough/) - The Swiss thrive on perfection. There is a reason you’re known for our quality lenses, precision tools, watches, fine chocolates, and amazing cheeses, alas with holes. “Good enough” you wouldn’t hear in Switzerland and even if it were true for certain things, it wouldn’t be verbalized. As a Swiss transplant to New York and now - [Video Today](https://clockwiseproductions.com/video-today/) - YouTube has become the second largest search engine after Google. Video ups your conversion rate on product sales somewhere above 60%. Stunning. One would think that would be every video production companies and video producers dream come true. Well, not necessarily, a few other trends are playing out too. The internet has not only democratized - [Video Marketing: Do It Yourself](https://clockwiseproductions.com/video-marketing-do-it-yourself/) - Do It Yourself Video Marketing for Bootstrappers Introduction A funny thing happened. I decided I needed video for this blog. Now, as most of you know I'm a video producer. 25 years of producing the hell out of pretty much anything that moves: TV commercials, corporate videos, documentaries, TV specials, you name it. But - [Video Marketing - Who's Your Audience?](https://clockwiseproductions.com/video-marketing-whos-your-audience/) - Before you start thinking where you shoot, or what you’ll wear, or even if you want to do a slide show with voice-over versus an on-camera appearance you need to figure out who your audience is, what you want to say and where your video lives. Who your audience is and what your message should - [The DIY Challenge](https://clockwiseproductions.com/the-diy-challenge/) - Thanks to the internet pretty much anything has an DIY application. But more often than not, we run out of time, before we get anywhere decent. This is how it goes for me when I opt for the DIY approach on topics out of my comfort zone: I research, I find a few great resources, - [DIY Video Drones for Bootstrappers?](https://clockwiseproductions.com/diy-video-drones-for-bootstrappers/) - [Why Invest in Video Marketing?](https://clockwiseproductions.com/why-invest-in-video-marketing/) - Video has vast potential in terms of promoting your brand. No matter if it’s a high-quality style production, or a video produced on a smartphone, the skill lies in telling a great story that captures your audience so they will act on your call to action. It can’t hurt to know the statistics and understand - [What Camera Should I Use for a DIY Video?](https://clockwiseproductions.com/what-camera-should-i-use-for-a-diy-video/) - A few weeks ago I produced and directed a video to rave reviews from the agency and the clients I worked for. Everyone especially liked the camera work, which was done by the amazingly talented Peter Mariuzza. A fellow producer wanted to know which camera and lenses Peter had used. We dutifully answered the question, - [How to Choose a Location for Your Shoot](https://clockwiseproductions.com/how-to-choose-a-location-for-your-shoot/) - For many of us, there aren’t that many choices where to shoot, because we live in New York and space is at prime. But looking for and finding a good spot to shoot can make or break the “quality” look and feel you may want to portray of yourself and your company. Here a checklist, - [How to Light a "Talking-Head" Shoot](https://clockwiseproductions.com/how-to-light-a-talking-head-shoot/) - I've been playing around with different lighting scenarios at my home office, mostly with available light, but also with a "home depot" DIY light kit I put together. This a screen shot of what an order for 2 lights would look like. The bulbs are "daylight" to complement a window. If you had no window - [Are You Using all Your Assets?](https://clockwiseproductions.com/are-you-using-all-your-assets/) - No, not talking about THOSE assets. I'm talking about using assets you have and might not even be thinking about, that can be used for video, or even turned into a video. There's the obvious, like your logo, but even a slide deck can become a video.Having your font name and corporate color(s) at the - [What to Wear – or Not to Wear – On Camera](https://clockwiseproductions.com/what-to-wear-or-not-to-wear-on-camera/) - On a recent workshop I hosted, I learned to my amazement that participants weren’t as much interested in the finer points of video marketing, equipment choices, and video SEO, but they did want to know all about how to look good on camera. At first I thought I was the makeup of the group (young, - [Definition Day: Layers](https://clockwiseproductions.com/definition-day-layers/) - Layers are the different tracks in a sequence that are stacked on top of each other. A good editing software has allowance for many (unlimited) video and audio tracks. Graphics and effects live on the video tracks. Normally the most outer track (video tracks mostly get added on top of each other) is the one being - [Food for Thought](https://clockwiseproductions.com/food-for-thought/) - I’m not one to ponder too much on the meaning of life, not that I’m not curious, but there are too many things to DO as that I’d have the time to ponder, or have “die Muse”, a great German noun, which doesn’t translate well. “Die Muse” lives somewhere between the verbs ponder and languish - [Oliver Sacks: My Own Life](https://clockwiseproductions.com/oliver-sacks-my-own-life/) - New York Times Op-Ed, February 19th 2015. Neuroscientist Oliver Sacks writes about finding out he has terminal cancer. Oliver Sacks hit a home-run for me with the remark that he will stop watching the news as politics belong to the future, a future he no longer will be part of. The article is incredibly uplifting - [Happy Thanksgiving!](https://clockwiseproductions.com/happy-thanksgiving/) - [Happy Holidays!](https://clockwiseproductions.com/happy-holidays/) - [Growing Up](https://clockwiseproductions.com/growing-up/) - We all grow up; eventually and inevitably. Maybe, some of us would just look at it as a slow growth and then decline of our physiological aspects. Some of us actually manage to grow emotionally and intellectually. But lets focus on the physical aspects for a moment, because I have a story to tell. Actually, - [New Business Model](https://clockwiseproductions.com/new-business-model/) - If you live in New York you might have noticed an increasing number of dancing Salvation Army kettle bell-ringers (not sure that's their official business title). Gone are they days of drab and incredibly annoying bell ringing by sour looking kettle bell ringers who look frozen to a pulp. The other day I passed by - [Story Worlds](https://clockwiseproductions.com/story-worlds/) - A story world is where a story goes on a road trip. Creating a story-world means the story becomes a non-linear, non-sequential world around the details of a story (line). But the story world doesn’t only mean ‘more story’, it also means the same story told over various media. The spread of a story to - [Not Vital Sculpture Garden in Sent, Switzerland](https://clockwiseproductions.com/not-vital-sculpture-garden-in-sent-switzerland/) - One of my all time favorite artist is Swiss sculptor and print maker Not Vital. He comes from the same neck of the woods in the Swiss Alps I do. This summer my nephew and I visited a sculpture garden he installed in his home village of Sent in the lower Engadin valley. Here some - [Andrew](https://clockwiseproductions.com/andrew/) - Yesterday I met Andrew. It was evident from the first second l laid eyes in him that he was different, even as we engaged in the same activity. Being as I am, I chatted him up at the first stoplight we shared. If he was from Canada. Yes, he was. Earlier he had passed me - [Critical Mass](https://clockwiseproductions.com/critical-mass/) - After a week at various events of Zurich meets New York (#ZHNY) I walked away a bit wiser, a bit better networked and definitely very much entertained. Of all the fabulous things I heard, did and consumed, the thought that resonated the most was that through critical mass internet content regulates itself. Let me go - [DADA! Been There Done That!](https://clockwiseproductions.com/dada-been-there-done-that/) - Talk about INTERACTIVE, IMMERSIVE, TRANSMEDIA and the ABSURDITY of our times. Move over you futurist trendsetters! And Hello DADA! Man, we're so last century. Early 20th century Dada had it all figured out; all we add to it in 2014 is the hash-tag and the selfie. Pat yourself on the back. Zurich meets New York - [Zurich Meets New York! #ZHNY](https://clockwiseproductions.com/zurich-meets-new-york/) - If you’re from Switzerland, you've probably heard of the festival Zürich Meets New York: A Festival of Swiss Ingenuity, which will start tomorrow, May 16 and run through the 23rd. The festival highlights the contemporary relevance of visionary movements and ideas born in Zurich and their impact on American culture. Building on the upcoming 100th ## Pages - [Create and Grow on LinkedIn | Clock Wise Home Page](https://clockwiseproductions.com/) - Clock Wise Productions offers Video Marketing, Production, Consulting, and Mentoring for Small Businesses and Solopreneurs. - [LinkedIn Engagement Accelerator](https://clockwiseproductions.com/linkedin-accelerator/) - The linkedin engagement Accelerator skyrocket your engagement and reach rapidly implement linkedin best practices Get the Algorithm to Work for You, Not Against You AND experience what linkedin is like for top-performing creators Featured on: The NEXT Accelerator Kicks Off October, 2026 How much further could your content go if all your posts experienced the - [The LinkedIn Conversion Engine](https://clockwiseproductions.com/conversion-engine/) - CONVERT more clients from LinkedIn The LinkedIn Conversion Engine (LCE) is a program for service-based business owners who have visibility and engagement on LinkedIn but are struggling to convert that into clients. Work hands-on with a top LinkedIn Brand Builder and Strategist to identify the gaps in your strategy, direct your efforts, and put a personalized system - [LinkedIn Engagement Group](https://clockwiseproductions.com/leg-up/) - The linkedIn engagement GROWTH COMMUNITY: 10X your engagement with an instant linkedin fan club! Stop Posting to Crickets Simplify Your Content Creation Get the Algorithm to Work for You, Not Against You And get the results you want from LinkedIn …with only 3 posts per week (or less) Featured on: The LinkedIn Engagement GROWTH COMMUNITY* - [LinkedIn Personality Quiz](https://clockwiseproductions.com/linkedin-personality-quiz/) - The way you use LinkedIn should match what you're actually trying to accomplish. This 2-minute quiz will pinpoint your LinkedIn personality type and give you a focused game plan to match what to do next. 🔥 - [LinkedIn Live Free Module](https://clockwiseproductions.com/live-creation-guide/) - Create your own linkedin Live show A Full Overview: Checklists, Templates + Instructions We are giving you free access to our Step-by-Step Show Creation Guide. This includes checklists, templates, and a complete video walkthrough. Step-by-Step OVERVIEW: Creating all Show Assets [SOP + Video] The button below links to an overview doc of all the steps - [MISC | Generic Sign Up](https://clockwiseproductions.com/sign-up/) - Thank you for your interest! Please fill out the form below and you’ll be added to our twice-weekly Newsletter, so your LinkedIn Growth goes Clock Wise too! - [Perfect LinkedIn Post](https://clockwiseproductions.com/perfect-linkedin-post/) - 5 Steps to a perfect LinkedIn post for coaches, consultants, and creators If you want a handy reference to follow when creating your posts, check out our free guide: Feedback on our ‘5 STEPS TO A PERFECT LINKEDIN POST’ Guide: - [ALLISON - Perfect LinkedIn Profile](https://clockwiseproductions.com/allison-perfect-linkedin-profile/) - 9 Steps to a [near] perfect linkedin profile A Self-guided LinkedIn Profile Makeover For Coaches, Consultants, and Creators Special Free Access for the Allison Hardy Bundle As service-based entrepreneurs, your LinkedIn™️ Profile is your most powerful digital asset. It’s more important than your website homepage. You want to have a professionally branded appearance that gives visitors - [Live Landing Page](https://clockwiseproductions.com/linkedin-live/) - Are you Ready to Go Live? There’s never been a better time to go Live on LinkedIn! Elevate your content, own your narrative, boost your profile, and build trust with your audience without going on the road. Click the button below to get free access to our Step-by-Step Show Creation Guide: Create Your Own LinkedIn - [Perfect LinkedIn Profile](https://clockwiseproductions.com/perfect-profile/) - 9 Steps to a [near] perfect LinkedIn profile For Coaches, Consultants, and Creators Your LinkedIn Profile is one of your most valuable digital assets. If your profile is due for a revamp use this handy guide to ensure it looks good, aligns with your strategy, and drives the results you’re looking for: Feedback on our ‘9 - [Free Quarterly Planning Workshop](https://clockwiseproductions.com/content-planning-workshop/) - Free Quarterly Content Planning Session For those of you who know you should be planning your content further in advance! Join our next 90-minute session taking place on Wednesday, April 9th at 12:00 PM ET. Does any of this sound familiar? 1You always feel like you’re playing ‘catch up’ with your content creation 2You miss - [_About 2020](https://clockwiseproductions.com/about/) - The people that make it possible: Clock Wise Productions started as a traditional video production company. For 19 years we produced high-end corporate videos and docs in the US and internationally. Today, I help business coaches and service-based entrepreneurs create content they love, grow organically and elevate the conversation they’re having on LinkedIn. Nina Froriep - [Self-Guided Connect and Convert Video Program](https://clockwiseproductions.com/self-guided-connect-and-convert/) - Make creating video as easy as sending an email Our Connect + Convert Video Program gives you a simple and streamlined video creation process so you can quickly produce high quality videos without headache and without hiring a costly video production team. Nina has a huge amount of knowledge and expertise and she helped me - [Connect and Convert Cohort](https://clockwiseproductions.com/connect-and-convert/) - VIDEO MARKETING THAT ATTRACTS AND CONVERTS YOUR IDEAL CLIENTS You want an audience that binges your content and looks to you as the expert and thought leader that you are. Because you KNOW that it translates into leads and sales for your business. If you’re going to make video work for you as a long - [5 Videos Every Service Based Business Must Have](https://clockwiseproductions.com/5-videos/) - 5 Videos Your Service-Based Business must have Drive More Leads and Sales With Our Proven System for Writing Legacy Video Content Does this sound familiar: You get a decent amount of traffic to your website but not a lot of people buy or book sales calls with you Prospects show up to your sales calls still - [LinkedIn Live Workshop](https://clockwiseproductions.com/linkedin-live-workshop/) - Workshop your linkedin live show Going Live on LinkedIn could dramatically amplify your conversation and take your business to the next level … OR it could take a ton of time and energy and not move the needle at all. This workshop will lead you through a series of exercises designed to uncover whether or - [MISC | Score Slide Deck Download](https://clockwiseproductions.com/score/) - Video Marketing Slide Deck for SCORE participants Both of the Forms Below Will Send You the SCORE Slide Deck. Fill out the first form to subscribe and receive additional video and LinkedIn marketing content Fill out the second form if you just want the slide deck and no other valuable content - [Content Challenge](https://clockwiseproductions.com/content-challenge/) - STOP DAYDREAMING ABOUT WHAT YOUR MARKETING COULD LOOK LIKE AND GET INTO ACTION WITH… THE LINKEDIN CONTENT CHALLENGE Our next Challenge DATES ARE TBD! To everyone’s surprise (including me) LinkedIn is one of the coolest social media platforms to hang out on; even WIRED Magazine says so. Nothing’s better than a week-long LinkedIn Challenge to - [Thank You | Quiz](https://clockwiseproductions.com/quiz-thank-you/) - Thank you Completing the Fun + Easy video marketing quiz I hope found it useful to learn where you stand with your video marketing and saw some actions you can take to move yourself forward to gaining more leads to grow your business. By doing the quiz you also landed on our mailing list. We - [_Work With Us 2020](https://clockwiseproductions.com/work-with-us/) - Attract Your Ideal Clients With Easy + Impactful Video Marketing Instance 1 Do you believe… That video has to be a big production and is overly complicated? DO YOU HATE… The way you look and sound on camera? Have you been taught… It’s not your place to share what you think in public? You know - [Self-Guided Video Program & 5 Video](https://clockwiseproductions.com/get-started/) - Make creating video as easy as sending an email As readers of Breakthrough Author Magazine, we’re letting you in on our Cyber Monday deal early. Get 50% off our Connect & Convert Video Program when you use the code: BREAKTHROUGH Limited spots are available, so don’t wait; scroll down for details! Our Connect + Convert - [The LinkedIn Content Lab](https://clockwiseproductions.com/linkedin-lab/) - The LinkedIn content lab For creators and business owners who’s haphazard approach to LinkedIn causes them to miss out on new clients and opportunities… Does any of the following sound familiar? You’re not getting enough (or consistent) clients from LinkedIn The size of your audience and the level of engagement you’re receiving are stagnant You’re - [The 5 Videos Every Service Based Business Must Have](https://clockwiseproductions.com/5-videos-lp/) - Drive More Leads and Sales With THE 5 Videos Service-Based Business must have Does this sound familiar: You get a decent amount of traffic to your website but not a lot of people buy or book sales calls with you Prospects show up to your sales calls still confused about what value to expect from - [TY | Thank You For Signing Up for The Challenge](https://clockwiseproductions.com/content-challenge-confirmation/) - We’re Excited To Have You Join Our LinkedIn Content Challenge! Please check your email inbox for details! If you don’t receive it in a few minutes, please check your spam folder. - [Bootcamp](https://clockwiseproductions.com/bootcamp/) - The Clear + Confident Bootcamp Get a Proven Playbook for How to Turn LinkedIn Engagement into Sales Calls October 18 – 20, 2022 Your investment is: $495 Stop throwing spaghetti at the wall and focus on LinkedIn content strategies that will attract your ideal clients! If you . . . Are a service-based entrepreneur who’s - [MISC | Harlem CDC Slide Deck Download](https://clockwiseproductions.com/hcdc/) - Video Marketing Slide Deck for Harlem Community Development Workshop participants Both of the Forms Below Will Send You the Slide Deck from Today’s Workshop. Fill out the one on the left if you’d like to receive additional Video Marketing Content Emails from us. Fill out the one on the right if you just want the - [Free Masterclass](https://clockwiseproductions.com/masterclass/) - Attract Clients on LinkedIn with Video Wednesday, November 16th at 4:00 PM ET Ready to get started with video right now? Fast forward and book a call with Nina! Join us for this value-packed Masterclass, where you will discover: How video marketing can transform your business faster than any other form of content marketing that - [Video Challenge](https://clockwiseproductions.com/video-challenge/) - WANT TO JUMPSTART YOUR VIDEO MARKETING? YOU NEED TO DO TWO THINGS: 1Start making videos right now! 2Don’t do it alone WANT TO JUMPSTART YOUR VIDEO MARKETING? YOU NEED TO DO TWO THINGS: 1Start making videos right now! 2Don’t do it alone Nothing’s better than a week-long Video Challenge to get you into action and - [_news2021](https://clockwiseproductions.com/news/) - CLOCK WISE NEWS We’ve been killing it lately with our content on LinkedIn. If you want to keep up with the Clock Wise latest and greatest, give us a follow: - [One on One Landing](https://clockwiseproductions.com/one-on-one-landing/) - Consistent Video Leads to New Clients Consistent Video Leads to New Clients YOU WANT AN AUDIENCE THAT BINGES ON YOUR CONTENT AND LOOKS TO YOU AS THE EXPERT AND THOUGHT LEADER THAT YOU ARE. Because you KNOW that it translates into leads and sales for your business. The Problem? Thinking that your video marketing will - [_news2020](https://clockwiseproductions.com/news-dep/) - CLOCK WISE NEWS Recent NEWS Make Your Video Marketing More Fun + EasyThe Devil is in the Details 👹 At Clock Wise, there is a word we use again and again: Consistent. I have preached about consistency in posting for years. And I stand by it! Posting Read moreMake Your Video Marketing More Fun + - [One On One](https://clockwiseproductions.com/one-on-one/) - VIDEO MARKETING THAT ATTRACTS AND CONVERTS YOUR IDEAL CLIENTS You want an audience that binges your content and looks to you as the expert and thought leader that you are. Because you KNOW that it translates into leads and sales for your business. If you’re going to make video work for you as a long - [Vlog](https://clockwiseproductions.com/vlog/) - VIDEO MARKETING THAT ATTRACTS AND CONVERTS YOUR IDEAL CLIENTS You want an audience that binges your content and looks to you as the expert and thought leader that you are. Because you KNOW that it translates into leads and sales for your business. If you’re going to make video work for you as a long - [Vlog Landing](https://clockwiseproductions.com/vlog-landing/) - Consistent Video Leads to New Clients Consistent Video Leads to New Clients YOU WANT AN AUDIENCE THAT BINGES ON YOUR CONTENT AND LOOKS TO YOU AS THE EXPERT AND THOUGHT LEADER THAT YOU ARE. Because you KNOW that it translates into leads and sales for your business. The Problem? Thinking that your video marketing will - [_Clock Wise Vlog Cohort 2020-dep](https://clockwiseproductions.com/vlog-dep/) - VIDEO MARKETING THAT ATTRACTS AND CONVERTS YOUR IDEAL CLIENTS IF YOU’RE A BUSINESS OWNER THAT WANTS TO LEAVE A LEGACY YOU KNOW YOU NEED TO SHOW UP ON VIDEO You want an audience that binges on your content and looks to you as the expert and thought leader that you are. Because you KNOW that - [ZZ_Video Challenge July 2020](https://clockwiseproductions.com/video-challenge-july-2020/) - WANT TO JUMPSTART YOUR VIDEO MARKETING? YOU NEED TO DO TWO THINGS: 1Start making videos right now! 2Don’t do it alone WANT TO JUMPSTART YOUR VIDEO MARKETING? YOU NEED TO DO TWO THINGS: 1Start making videos right now! 2Don’t do it alone Nothing’s better than a month-long Video Challenge to get you into action and - [LM | Ninas Top 15 Video Marketing Tips for 2021](https://clockwiseproductions.com/ninas-top-tips/) - Look at you go! If you want to polish your video marketing skills you’ve come to the right place. Please fill out the following form and receive “Nina’s 15 Top Video Marketing Tips for 2021” - [LM | Equipment and Shoot Day Checklist Landing Page](https://clockwiseproductions.com/shoot-day-checklist/) - Thanks for your interest! If you want to run a more organized DIY video shoot you’ve come to the right place. Please fill out the following form and receive “Nina’s Equipment and Shoot Day Checklist” - [LM | Look and Sound Good on Camera Landing Page](https://clockwiseproductions.com/looking-good/) - Thanks for your interest! If you want to learn how to look good on camera you’ve come to the right place. Please fill out the following form and receive “Nina’s Top Tips on How to Look and Sound Your Best on Camera“ - [LM | 10 Ways to Make Your Video Creation Easier](https://clockwiseproductions.com/easier-content/) - Look at you go! If you want to polish your video marketing skills you’ve come to the right place. Please fill out the following form and receive “Nina’s 10 Ways to Make Your Content Creation Easier” - [PAY | JANUARY Challenge 2021: Payment Form](https://clockwiseproductions.com/video-challenge-payment/) - Please submit the form below. Refund Policy: Up until 7 days before your start date, you are welcome to transfer your credit to the next scheduled challenge with no fee. 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