You want an audience that binges on your content and looks to you as the expert and thought leader that you are. Because you KNOW that it translates into leads and sales for your business.

If you’re going to make video work for you as a long term strategy (and reap the benefits that come with that), 

then you need two important things: 

  1. 1
    A STRATEGY that aligns with your overall marketing so you know how each video you make will be put to work.
  2. 2
    A SYSTEM to produce professional, compelling, binge-worthy videos on a regular basis without consuming all your time and breaking the bank. 


I hated seeing myself on camera even though I’d been a producer and director for 30 years, with my own production company for over 20 years. 

I was always behind the scenes, never in front of the camera AND I always had a creative director, a crew, and a budget to actually execute on the mechanics. 

If you had told me 5 years ago I would be on camera and love it, I would have laughed in your face. In fact, the first time I filmed myself, I literally ran across the street to the beauty parlor to get my first facial EVER (at the age of 49) because I saw myself on camera.

BUT as a small business owner, I knew being on camera was KEY to growing my business.

So I learned to “suck it up” and just look at myself as a character on the screen. 

Through this process, I realized that so many small business owners (especially women) are struggling just like I did to show up confidently on camera and produce consistently great video content.

Here’s the truth: 

It’s Easier Than You Think to Create Amazing Video That Makes You Seen and Heard by Your Ideal Clients!

I knew that with my unique background and experience (both with my production company and teaching myself how to produce my own videos), that I could share this knowledge with so many business owners struggling with their video marketing.

Introducing our signature . . .



Work with me to take ownership of your video marketing and attract your ideal clients!

Experience a transformation to owning your own voice and being fully self-expressed on video. And get a PLAYBOOK for you and your team to maintain and scale up your video success long-term!

Spend 8-weeks and save yourself years of trial and error. 

Come away with a razor-focus on what you should and should not be spending your time on.


Work with me to create and produce the first season of your signature VLOG-CAST

And get ALL the templates and processes to quickly and easily do it yourself for Season two and beyond!

In 8 weeks, we’ll work together to design and implement a Vlog-Cast strategy that works for your business.

(If you want to see a week by week breakdown of the program CLICK HERE, shoot me an email, and I'll send you a copy ASAP!)

You'll Get:

  • A 360-view of how video works inside your overall marketing strategy
  • Guidance and coaching on how to spend the minimum amount of time on video to get the maximum results
  • A personalized, ready-to-implement video strategy for your business
  • An airtight video-production playbook for you and your team
  • A high-quality video series (in line with your marketing plan) ready to deploy
  • Absolutely clear on how to make videos that attract your ideal clients
  • All the tools and tricks necessary to do all of the above consistently without it being a huge time-sink

By the end of 8 weeks you will:

  • Be able to quickly and efficiently create video content
  • Grow your business with clients you want to attract
  • Make an impact with your thought-leadership
  • Have learned how to shoot yourself AND look and sound great in the process
  • Never feel overwhelmed by the video marketing process again
  • Never commit the deadly sins of video marketing again  - Curious about what the deadly sins are? Join the cohort  : )
  • ALWAYS have a video marketing champion in your corner for support, questions and feedback

Here's what our clients had to say about the cohort:

Brad Farris on Amazing Video Engagement

Valerie Mrak on Demystifying Video

Brad Farris on What's Possible After

Donna Kastner on Going Beyond the Expected

Scott Carpenter on Needing Video

Iris Goldfeder on What's Possible After

Here's what Brad Farris had to say about his experience for his VlogCast:

Brad Farris: Why a vlogcast cochort

Brad Farris: Video Engagement

Brad Farris: After the vlogcast program


What if I can't make all the group calls?

If you’re unable to make one of our calls don’t worry. All of the group calls will be recorded and made available for you to view at your convenience.

How long are the calls?

Group and 1-on-1 calls are scheduled to last 1 hour each.

How many videos are in a season?

There are several variables (that we’ll address during the program) but we assume everyone will come out of it with 8-12 videos.

How do we shoot if this is an on-line program?

Excellent question! We will guide you to set up and shoot yourself in a series of 1-on-1 calls. The goal of this cohort is to make you fully independent in your content creation. 

The 1-on-1 calls will cover topics such as:

  1. Finding your perfect location
  2. How to frame yourself
  3. Your presentation style

Who does the editing?

We will set you up to find the best editing solution for you. That might look like learning how to find and hire the right editor or it might look like us doing the editing for you (ask us about our editing price).

What happens AFTER the program?

This cohort is designed to set you up for ongoing video marketing success. During the program we will devise and set you up with a personalized strategy for creating continuous and effective video content.

How many hours a week do I have to plan for assignments?

Some weeks will be lighter than others but you should plan for at least 3 hours every week. How much time you spend will largely depend on how elaborate you want your scripts and shooting setup to be.

How many people are in the cohort?

Each cohort will have between four and seven people. 

I’m confused, is this one-on-one or a group learning?

It’s a unique combination of group learning, one-on-one, and online resources. We believe that the most valuable learning happens in groups and with the accountability structure they provide. That being said, we do two one-on-one calls during the course for subjects that require a more personalized touch. The group calls will allow you to get real-time feedback on your strategy and video style. 

Are there any on-line classes?

Yes, there is an online class library to refer back to if you want to explore any of the subjects in more detail.

Do I need to buy equipment?

No. Everything you need to accomplish will be possible with just a smartphone. Any potential (minor) equipment needs will be discovered and discussed during the program. 

What if I already make videos consistently?

Then this is the perfect opportunity for you. The primary goal of this program is to create a personalized video brand and strategy. Learning to script and shoot is a useful side effect. If you’re already shooting your own videos, this is an opportunity to clarify your voice, increase your effectiveness, and walk away with a branded Vlog style.

Do I have to do my own writing?

Yes, but don’t worry, you’ve got several options, there’s no one size fits all solution for scripting. Generally, however, there’s no need to script out every word and memorize it verbatim. You’re already an expert at talking about your business, all we’re going to do is focus your message and point a camera at it.

What's your refund policy?

Up until 7 days before your start date, you are welcome to transfer your credit to the next scheduled cohort with no fee. If you want a refund there is a $75 service charge. There are no refunds or rescheduling within 7 days of your scheduled start date.

Ok! Are you ready to dive in?


Continue doing what you have been doing, which has been not as effective as you would like, and keep getting the same results.


Take a bold new action NOW, sign up for this cohort, make a lasting difference in the effectiveness of your video marketing, and grow your business!

The choice is yours. 


(As always)


Continue doing what you have been doing, which has been not as effective as you would like, and keep getting the same results.


Take a bold new action NOW, sign up for this cohort, make a lasting difference in the effectiveness of your video marketing, and grow your business!

The choice is yours. 


(As always)