Consistent Video Leads to New Clients

Consistent Video Leads to New Clients

YOU WANT AN AUDIENCE THAT BINGES ON YOUR CONTENT AND LOOKS TO YOU AS THE EXPERT AND THOUGHT LEADER THAT YOU ARE.

Because you KNOW that it translates into leads and sales for your business.

The Problem?

Thinking that your video marketing will be successful as long as your videos look cool.

People fail because they get hung up on good video PRODUCTION instead of good video STRATEGY.

Good video marketing is bigger than just knowing how to make good looking videos. That’s the easy part.

9 times out of 10 a business isn’t attracting new clients with their videos because they’re lacking the foundation of a strong video strategy. 

Video does work for attracting the clients you WANT, but your videos have to be specific, targeted, and they need to fit inside a comprehensive marketing plan.

If you want to see a steady stream of new clients from video marketing you need to have two things in place:


1. A STRATEGY that aligns with your overall marketing so you know how each video you make will be put to work.

2. A SYSTEM to produce professional, compelling, binge-worthy videos on a regular basis without consuming all your time and breaking the bank.

TESTIMONIALS


Nina’s expertise goes beyond the camera. You will learn so much from Nina and enjoy yourself along the way.

She gives of herself very generously. My advice: don’t wait to sign up.

Faith Kinslow

Senior Copywriter, True Identity Branding

Nina’s insights and the supportive environment she created helped me learn the basics about developing my own videos.
The biggest step was getting over the fear of being in front of the camera!

Julie Chan

Founder, Being My Purpose

I didn’t realize how easy making a video can be with guidance and focus on the right things.
I am now able to make decisions about my video needs with confidence and can even produce videos on my own.

Juliana Marulanda

CEO, Scale Time

Creating and implementing a successful video strategy took me a

looooooooooong time!

When I pivoted my company to focus on digital video marketing I’d been a producer and director for 30 years, with my own production company for over 20 years.

Despite the fact that I was an expert in video PRODUCTION, when it came to attracting new clients I was dead in the water for years.

In retrospect, my problem with my own video marketing was an obvious one. I was too focused on the video and not focused nearly enough on the marketing.

Which makes sense. Coming from a traditional video production background, I never marketed myself very much. Back in those days, the referrals came thick and fast. All I needed was to be an expert on how to make high-quality, effective videos.

It took me a long time to figure out how to make my videos work inside a comprehensive marketing strategy.

Once I did it was like turning on a switch. Suddenly, my ideal clients were finding me all over again.

If you’re struggling to make video marketing work for you. I bet you’re struggling with the same problem I was; primarily focusing on making video content, without considering the larger picture.

My goal is to take the lessons I learned, along with my expertise as a video producer and director, and help you skip the years of trial and error (you’re welcome).

If you’re running a successful small business, you don’t have time to figure that all out anyway.

You need a working strategy, and the systems to turn it into a client-generating machine for your business. I can help you with both.

Enter our signature . . .

connect + Convert COHORT


GROW YOUR BUSINESS WITH VIDEO!

Work with me to take ownership of your video marketing and attract your ideal clients!

Experience a transformation to owning your own voice and being fully self-expressed on video. And get a PLAYBOOK for you and your team to maintain and scale up your video success long-term!

Spend 8-weeks and save yourself years of trial and error. 

Come away with a razor-focus on what you should and should not be spending your time on.


GROW YOUR BUSINESS WITH VIDEO!

Work with me to create and produce the first season of your signature VLOG-CAST

And get ALL the templates and processes to quickly and easily do it yourself for Season two and beyond!

In 9 weeks, we’ll work together to design and implement a Vlog-Cast strategy that works for your business.

(If you want to see a week by week breakdown of the program CLICK HERE, shoot me an email, and I'll send you a copy ASAP!)

You'll Get:

  • A 360-view of how video works inside your overall marketing strategy
  • Guidance and coaching on how to spend the minimum amount of time on video to get the maximum results
  • A personalized, ready-to-implement video strategy for your business
  • An airtight video-production playbook for you and your team
  • A high-quality video series (in line with your marketing plan) ready to deploy
  • Absolutely clear on how to make videos that attract your ideal clients
  • All the tools and tricks necessary to do all of the above consistently without it being a huge time-sink

By the end of 8 weeks you will:

  • Be able to quickly and efficiently create video content
  • Grow your business with clients you want to attract
  • Make an impact with your thought-leadership
  • Have learned how to shoot yourself AND look and sound great in the process
  • Never feel overwhelmed by the video marketing process again
  • Never commit the deadly sins of video marketing again - Curious about what the deadly sins are? Join the cohort  : )
  • ALWAYS have a video marketing champion in your corner for support, questions and feedback

Here's what our clients had to say about their cohort experience:


Brad Farris on Amazing Video Engagement

Valerie Mrak on Demystifying Video

Brad Farris on What's Possible After

Donna Kastner on Going Beyond the Expected

Scott Carpenter on Needing Video

Iris Goldfeder on What's Possible After

Here's what Brad Farris had to say about his experience for his VlogCast:


Brad Farris: Why a Vlogcast cochort

Brad Farris: Video engagement

Brad Farris: After the Vlogcast program

FAQ


What if I can't make all the group calls?

If you’re unable to make one of our calls don’t worry. All of the group calls will be recorded and made available for you to view at your convenience.

How long are the calls?

Group and 1-on-1 calls are scheduled to last 1 hour each.

How many videos are in a season?

There are several variables (that we’ll address during the program) but we assume everyone will come out of it with 8-12 videos.

How do we shoot if this is an on-line program?

Excellent question! We will guide you to set up and shoot yourself in a series of 1-on-1 calls. The goal of this cohort is to make you fully independent in your content creation. 

The 1-on-1 calls will cover topics such as:

  1. Finding your perfect location
  2. How to frame yourself
  3. Your presentation style

Who does the editing?

We will set you up to find the best editing solution for you. That might look like learning how to find and hire the right editor or it might look like us doing the editing for you (ask us about our editing price).

What happens AFTER the program?

This cohort is designed to set you up for ongoing video marketing success. During the program we will devise and set you up with a personalized strategy for creating continuous and effective video content.

How many hours a week do I have to plan for assignments?

Some weeks will be lighter than others but you should plan for at least 3 hours every week. How much time you spend will largely depend on how elaborate you want your scripts and shooting setup to be.

How many people are in the cohort?

Each cohort will have between four and six people. 

I’m confused, is this one-on-one or a group learning?

It’s a unique combination of both. While some elements of the program require personalized 1-on-1 coaching we believe that the most valuable learning happens in groups and with the accountability structure they provide. The group calls will allow you to get real-time feedback on your strategy and video style. 

Are there any on-line classes?

No, all of the classes will be live. 

Do I need to buy equipment?

No. Everything you need to accomplish will be possible with just a smartphone. Any potential (minor) equipment needs will be discovered and discussed during the program. 

What if I already make videos consistently?

Then this is the perfect opportunity for you. The primary goal of this program is to create a personalized video brand and strategy. Learning to script and shoot is a useful side effect. If you’re already shooting your own videos, this is an opportunity to clarify your voice, increase your effectiveness, and walk away with a branded Vlog style.

Do I have to do my own writing?

Yes, but don’t worry, you’ve got several options, there’s no one size fits all solution for scripting. Generally, however, there’s no need to script out every word and memorize it verbatim. You’re already an expert at talking about your business, all we’re going to do is focus your message and point a camera at it.

Ok! Are you ready to dive in?


YOU HAVE A CHOICE:

Continue doing what you have been doing, which has been not as effective as you would like, and keep getting the same results.

OR

Take a bold new action NOW, sign up for this cohort, make a lasting difference in the effectiveness of your video marketing, and grow your business!

The choice is yours. 

Warmly, 

(As always)


YOU HAVE A CHOICE:

Continue doing what you have been doing, which has been not as effective as you would like, and keep getting the same results.

OR

Take a bold new action NOW, sign up for this cohort, make a lasting difference in the effectiveness of your video marketing, and grow your business!

The choice is yours. 

Warmly, 

(As always)