Infusionsoft, a sales and marketing automation software expert exclusively for small businesses, asked me to write an expert blog about typical video marketing beginner mistakes. Below the first few paragraphs… click here to read the entire article with great video examples.
Video Marketing touches on many areas of expertise, way beyond marketing and communications, ranging from creative disciplines (like writing, and visual design), to the technical, digital, and analytical aspects (like shooting, animation, and search engine optimization), to lastly logistical skills (like shoot planning, and distribution). And with that, the list of mistakes to be made is quite impressive.
However, when it comes to creating a video for your small business things can be kept simple without sacrificing impact.
As small business owners we always try to find a balance between quality, price, and reasonable turnaround. We’re told, that we can only have two out of three, but I think we can “beat the system” if we pay attention to detail and manage (mostly our own) expectations.
- Video marketing for small business is about paying attention to the right details at the right time.
So, what are the most common mistakes small business owners make with their first video? Here a list of the 10 most common mistakes I come across time and again: Continue to the full article.