QUIZ | Fun + Easy Video Marketing for Coaches and Service-Based Entrepreneurs

<section><h2><span style="font-size:22px;"></span><h2></h2><span style="font-size:24px;"></span><br /><p dir="ltr" style="text-align:center;"><span style="font-size:24px;">What's Your Video Marketing Personality™️?</span></p></h2></section><section><h2><h2><strong>The Motivator</strong></h2></h2><p><p><strong>Descriptors: Energizing + Inspiring</strong> </p><p dir="ltr">The Motivator is the person many of us think about automatically when we picture Facebook Livestreams. They will record a video while out on a walk because they thought of something they needed to share and couldn't wait to get back home. </p><p dir="ltr">They have no problem getting personal, telling hard truths, or digging deep into what they’re passionate about. They’re high-energy, exuberant, on-the-move people who love to rally the troops (aka their audience) around a shared vision for a brighter future.</p><p dir="ltr">This video personality thrives on spur of the moment inspiration. When they can leverage that inspiration into video content that speaks to their audience the Motivator can see massive growth in their business in a short period of time.</p><p dir="ltr"><strong>Where the Motivator shines: </strong></p><ul><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">Solo Live Streams</p></li><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">Being a guest on someone else’s show</p></li><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">Creating lots of single-use videos that may repeat the same information again and again but that always have a fresh or inspired take on it</p></li></ul><p dir="ltr"><strong>Where the Motivator struggles: </strong></p><ul><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">Explaining complex ideas quickly and succinctly </p></li><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">Staying ‘on-script’</p></li><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">Creating content that requires meticulous planning </p></li></ul><p dir="ltr"><strong>#1 Piece of Video Marketing Advice: </strong></p><p dir="ltr"><strong></strong>Always be ready to hit record when inspiration strikes</p><p dir="ltr"><strong>Next Steps:</strong></p><p dir="ltr">Book a free 30-minute call with Nina and discover: </p><ul><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">How to use your video marketing personality to attract your ideal clients</p></li><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">How video marketing can transform your business faster than any other form of content marketing that is taught in the online space </p></li><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">What it means to create binge-worthy content and why this matters to your brand</p></li></ul></p></section><section><h3><h2><strong>The Storyteller</strong></h2></h3><p><p dir="ltr"><strong>Descriptors: Captivating + Moving</strong></p><p dir="ltr">The Storyteller loves to share relatable stories with morals or lessons their audience can learn from. They’re reflective, captivating, and over time will generally cultivate a dedicated fanbase who look forward to the release of new content. </p><p dir="ltr">They tend to struggle with creating video content when just getting started but can develop devout followings once they hit their stride. They love to connect emotionally with their audience and so tend to create longer videos that don’t perform as well on social media. </p><p dir="ltr">This video personality hits their sweet spot when they can create short video ‘hooks’ that emotionally engage their audience and leave them wanting more. When they are able to combine their natural storytelling ability with a solid marketing strategy the Storyteller can see massive growth in their business in a short period of time. </p><p dir="ltr"><strong>Where the Storyteller shines: </strong></p><ul><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">Creating case studies and telling client success stories</p></li><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">Hosting their own show where they bring on guests</p></li><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">Creating longer-form content that they then promote with micro-content on social media</p></li></ul><p dir="ltr"><strong>Where the Storyteller struggles: </strong></p><ul><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">Making their point w/out unnecessary exposition or explanation </p></li><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">Accepting the naturally short attention span of people surfing social media</p></li><li dir="ltr" aria-level="1">Creating calls-to-action that engage their audience in a sales conversation</li></ul><p><strong>#1 Piece of Video Marketing Advice:</strong></p><p dir="ltr">Don’t be afraid to ask friends, clients, and colleagues for permission to share their stories. Your content can get an extra boost when you feature other people (who will also share it with their audiences). </p><p dir="ltr"><strong>Next Steps:</strong></p><p dir="ltr">Book a free 30-minute call with Nina and discover: </p><ul><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">How to use your video marketing personality to attract your ideal clients</p></li><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">How video marketing can transform your business faster than any other form of content marketing that is taught in the online space </p></li><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">What it means to create binge-worthy content and why this matters to your brand</p></li></ul></p></section><section><h3><h2><strong>The Educator</strong></h2></h3><p><p><strong>Descriptors: Enlightening + Informing</strong></p><p dir="ltr">The Educator is a born content creator who is driven to educate and enlighten their audience. They tend to plan out content in layers that build on each other, so the more you get into watching their stuff, the more you learn. They are meticulous, passionate, and love to talk about their interests.  </p><p dir="ltr">Educators turn to video because they’re dissatisfied with the way people understand their industry and they feel a need to set things straight. When they master video they often become revered as thought leaders in their industry (even if that wasn’t their intention) because of their ability to clearly articulate knowledge and ideas in ways that are actionable and engaging. </p><p dir="ltr">This video personality is prone to imposter syndrome but when they own their expertise and hit the right combination of engaging and informative, the Educator can see massive growth in their business in a short period of time.</p><p dir="ltr"><strong>Where the Educator shines: </strong></p><ul><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">Grabbing people’s attention with short, actionable, content</p></li><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">Building layered content that keeps their audience engaged and informed while also leading them through their sales process</p></li><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">Once they discover their voice and are confident in their expertise they can be rockstar speakers and/or guests on shows</p></li></ul><p dir="ltr"><strong>Where the Educator struggles: </strong></p><ul><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">Personality-driven marketing (not that Educators don’t have interesting personalities but when they try to act like ‘influencers’ their content tends to fall flat)</p></li><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">Creating content on the fly without preparation </p></li><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">Creating ‘fluff’ content that may be engaging but doesn’t relate to their area of interest</p></li></ul><p dir="ltr"><strong>#1 Piece of Video Marketing Advice:</strong> </p><p dir="ltr">You probably already have a wealth of content to draw from so don’t try to reinvent the wheel with video. Play to your strengths and focus on teaching ideas that your audience will be able to grasp easily and put into action. </p><p dir="ltr"><strong>Next Steps:</strong></p><p dir="ltr">Book a free 30-minute call with Nina and discover: </p><ul><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">How to use your video marketing personality to attract your ideal clients</p></li><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">How video marketing can transform your business faster than any other form of content marketing that is taught in the online space </p></li><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">What it means to create binge-worthy content and why this matters to your brand</p></li></ul></p></section><section><h3><h2><strong>The Entertainer</strong></h2></h3><p><p><strong>Descriptors: Amusing </strong><strong>+ Stimulating</strong></p><p dir="ltr">The Entertainer is creative, playful, and greatly enjoys the act of creating content. They tend to put more thought, time, and energy into their content than any of the other types. Because of that, their content tends to have higher production values, involving more scriptwriting, editing, costumes, props, and even other actors. </p><p dir="ltr">When creating content they usually focus more on delighting their audience than on how well their content will help them sell their products or services. Even if they have a large and engaged audience they may struggle to turn that audience into clients or customers. </p><p dir="ltr">Entertainers who are the most successful, tend to have their business built around the attention they receive, rather than the services they’re selling. </p><p dir="ltr">When they are able to combine their ability to build an engaged audience with a solid marketing strategy the Entertainer can see massive growth in their business in a short period of time. </p><p dir="ltr"><strong>Where the Entertainer shines: </strong></p><ul><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">Staying current and on the cutting edge, Entertainers flock to the latest thing and tend to take over (If you’re doing well on TikTok, you’re probably an entertainer)</p></li><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">Riffing on current topics, trends, and events </p></li><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">Being a one-person production team</p></li></ul><p dir="ltr"><strong>Where the Entertainer struggles: </strong></p><ul><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">Because of the nature of their content, they tend to struggle on business-focused platforms like LinkedIn </p></li><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">Creating content on the fly without preparation </p></li><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">Creating content that establishes their expertise and builds trust (unless their expertise is content creation) </p></li></ul><p dir="ltr"><strong>#1 Piece of Video Marketing Advice:</strong> </p><p>If you’re a coach or service provider, focus on creating a strategy that turns the attention you’re getting into sales calls. Without that, your audience will enjoy watching you but your content won’t help you grow your business.</p><p dir="ltr"><strong>Next Steps:</strong></p><p dir="ltr">Book a free 30-minute call with Nina and discover: </p><ul><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">How to use your video marketing personality to attract your ideal clients</p></li><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">How video marketing can transform your business faster than any other form of content marketing that is taught in the online space </p></li><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">What it means to create binge-worthy content and why this matters to your brand</p></li></ul></p></section><section><h2><h2>What do you enjoy the most when communicating with your audience?</h2></h2></section><section><h3><h2>What’s your favorite [business-related] content to consume online?</h2></h3></section><section><h3><h2>When communicating with your audience, which of the following best describes how you structure your content? </h2></h3></section><section><h3><h2>How do you currently prepare your marketing content? </h2></h3></section><section><h3><h2>What’s your primary source of inspiration when creating marketing content? </h2></h3></section><section><h3><h2>What triggers ‘content creators block’ for you? </h2></h3></section><section><h3><h2>When it comes to sharing your ideas and expertise, what do you want for your audience? </h2></h3></section><section><h3><h2>What are your friends most likely to say to you after spending time together? </h2></h3></section>

We all want to be our most authentic selves when we show up on social media.

But what the heck does that even mean? Which “self” should show up?

When you start with knowing what your Video Personality™️ is, you have an awesome head start into knowing what “voice” to grow into (and not just on video!), and how you show up in the (digital) world.

Take our Quiz and find out what YOUR personality is, what your strengths and challenges are, and which video content will work best for you to grow your business with clients you love to work with.

Video Personality™ Success Stories

MOTIVATOR - HANDDRAWN_PersonalityQuizQuadrant_ForRiddle_V4

Olive has been in the corporate coaching business for many years. While she had a well-oiled marketing machine, her business had plateaued.

Olive took the Video Personality Quiz and scored as a Motivator personality. We immediately set her up with a LinkedIn Live show with both solo and guest episodes. Her audience started engaging with her live AND she got tons of great micro video (guest quotes and conversation snippets) to use for her LinkedIn feed.

Within the first month of her show airing, Olive attracted two new clients she adores working with and doubled her engagement on LinkedIn.

STORYTELLER - HANDDRAWN_PersonalityQuizQuadrant_ForRiddle_V4

Connie needed to simplify her video marketing and make it an easy, consistent and turn-key tool in her digital marketing kit.

As an accounting professional, she felt stuck making boring accounting-tip-videos for LinkedIn. We had her take the the Video Personality Quiz and she turned out to be a Storyteller. This gave Connie the confidence and “permission” to move into a video series that focused on personal and client-stories with a quick punch-line.

With her infectious smile, quick wit, and charm the videos she now produces - all by herself in a fraction of the time and at no cost - are delightful. Equally delightful are the clients she has been hired to help since she started posting weekly videos on LinkedIn.

EDUCATOR - HANDDRAWN_PersonalityQuizQuadrant_ForRiddle_V4

Matt came to us needing to re-brand an existing business he had bought from a revered industry pioneer. Matt had been told to use storytelling to talk about his new vision for the company. He started a podcast and took a storytelling course, only to quickly abandon them (but not before spending a lot of money and time on both).

Once Matt took the Video Personality Quiz he realized that he wasn’t a Storyteller at all, but an Educator (with a pinch of Entertainer).

From there all the pieces fell into place. His podcast became a ‘vlogcast’ where he got to interview intellectually fascinating people and he started an “industry disruptor” video series where he talked about his vision for solving his industries challenges.

Within weeks Matt got invited to speak at several forums that got him a new government contract and several corporate clients.

ENTERTAINER - HANDDRAWN_PersonalityQuizQuadrant_ForRiddle_V4

Paul wanted to pivot his coaching business to attract individual entrepreneurs. He had a huge following on LinkedIn but he didn’t know how to turn them into paying customers. He was trying and failing to adopt Motivator strategies that he saw others in his industry using.

When Paul took the Video Personality Quiz he discovered that he wasn’t a motivator, but an entertainer. So we got Paul started with a video series that showcased the different types of personas he works with. The videos were super fun, energetic, entertaining, and Paul’s engagement went through the roof.

Within a few months he got several speaking gigs in New York, and attracted [and signed] several of the clients that he wanted to work with.