Consistent video leads to New clients

You want an audience that binges on your content and looks to you as the expert and thought leader that you are.

Because you KNOW that it translates into leads and sales for your business.

THE PROBLEM?

Thinking that your video marketing will be successful as long as your videos look cool.

People fail because they get hung up on good video PRODUCTION instead of good video STRATEGY.

Good video marketing is bigger than just knowing how to make good looking videos. That’s the easy part.

9 times out of 10 a business isn’t attracting new clients with their videos because they’re lacking the foundation of a strong video strategy. 

Video does work for attracting the clients you WANT, but your videos have to be specific, targeted, and they need to fit inside a comprehensive marketing plan.

If you want to see a steady stream of new clients from video marketing you need to have two things in place:

  1. 1
    A STRATEGY that aligns with your overall marketing so you know how each video you make will be put to work.
  2. 2
    A SYSTEM to produce professional, compelling, binge-worthy videos on a regular basis without consuming all your time and breaking the bank.

You want an audience that binges on your content and looks to you as the expert and thought leader that you are.

Because you KNOW that it translates into leads and sales for your business.

THE PROBLEM?

Actually showing up, week in and week out, in a way that feels good, represents your brand, and fits into a larger strategy for your business.

So many business owners struggle with video marketing because hey, it’s HARD to find the time to be consistent with it…

To know what content to put out on a regular basis and come up with ideas that not only resonate with your audience, but fit into your larger marketing strategy and vision for your business. 

And even more so, the details can be overwhelming: what to wear, what equipment to buy, what format to use, what background to use, what lighting and how to go about editing it!

With all these questions, it’s no wonder so many business owners call video their “weakest link”!

If you’re going to make video work for you as a long term strategy (and reap the benefits that come with that), then you need two important things:

  1. 1
    A STRATEGY that aligns with your bigger vision and goals for your business…
  2. 2
    A SYSTEM to produce professional, compelling, binge-worthy videos on a regular basis without consuming all your time and breaking the bank.

TESTIMONIALS


Nina’s expertise goes beyond the camera. You will learn so much from Nina and enjoy yourself along the way.


She gives of herself very generously. My advice: don’t wait to sign up.

Faith Kinslow

Senior Copywriter, True Identity Branding

Nina’s insights and the supportive environment she created helped me learn the basics about developing my own videos.

The biggest step was getting over the fear of being in front of the camera!

Julie Chan

Founder, Being My Purpose

I didn’t realize how easy making a video can be with guidance and focus on the right things.

I am now able to make decisions about my video needs with confidence and can even produce videos on my own.

Juliana Marulanda

CEO, Scale Time

TESTIMONIALS


Nina’s expertise goes beyond the camera. You will learn so much from Nina and enjoy yourself along the way.


She gives of herself very generously. My advice: don’t wait to sign up.

Faith Kinslow

Senior Copywriter, True Identity Branding

Nina’s insights and the supportive environment she created helped me learn the basics about developing my own videos.

The biggest step was getting over the fear of being in front of the camera!

Julie Chan

Founder, Being My Purpose

I didn’t realize how easy making a video can be with guidance and focus on the right things.

I am now able to make decisions about my video needs with confidence and can even produce videos on my own.

Juliana Marulanda

CEO, Scale Time

Creating and implementing a successful video strategy took me a

looooooooooong time!

When I pivoted my company to focus on digital video marketing I’d been a producer and director for 30 years, with my own production company for over 20 years.

Despite the fact that I was an expert in video PRODUCTION, when it came to attracting new clients I was dead in the water for years.


In retrospect, my problem with my own video marketing was an obvious one. I was too focused on

the video and not focused nearly enough on the marketing.

Which makes sense. Coming from a traditional video production background, I never marketed myself very much. Back in those days, the referrals came thick and fast. All I needed was to be an expert on how to make high-quality, effective videos.

It took me a long time to figure out how to make my videos work inside a comprehensive marketing strategy.

Once I did it was like turning on a switch. Suddenly, my ideal clients were finding me all over again.

If you’re struggling to make video marketing work for you. I bet you’re struggling with the same problem I was; primarily focusing on making video content, without considering the larger picture.

My goal is to take the lessons I learned, along with my expertise as a video producer and director, and help you skip the years of trial and error (you’re welcome).

If you’re running a successful small business, you don’t have time to figure that all out anyway. 

You need a working strategy, and the systems to turn it into a client-generating machine for your business. I can help you with both.

I hated seeing myself on camera even though I’d been a producer and director for 30 years, with my own production company for over 20 years.  

I was always behind the scenes, never in front of the camera AND I always had a creative director, a crew, and a budget to actually execute on the mechanics. 

If you had told me 5 years ago I would be on camera and love it, I would have laughed in your face. In fact, the first time I filmed myself, I literally ran across the street to the beauty parlor to get my first facial EVER (at the age of 49) because I saw myself on camera.

BUT as a small business owner, I knew being on camera was KEY to growing my business.

So I learned to “suck it up” and just look at myself as a character on the screen. 

Through this process, I realized that so many small business owners (especially women) are struggling just like I did to show up confidently on camera and produce consistently great video content. 

Here’s the truth:

It’s Easier Than You Think to Create Amazing Video That Makes You Seen and Heard by Your Ideal Clients!

I knew that with my unique background and experience (both with my production company and teaching myself how to produce my own videos), that I could share this knowledge with so many business owners struggling with their video marketing.

3 SOLUTIONS TO START CREATING VIDEO WITH CONFIDENCE, CLARITY, CONSISTENCY, and COMMUNITY


VIDEO CHALLENGE

You’re playing with video already but you lack support, accountability, and consistent messaging. 

When you join the video challenge we will stretch you beyond your limits, but you will never be alone or unsupported during the process. 

You will come out of it with the clarity and confidence you need to continue making effective videos for your business.

CONNECT + CONVERT COHORT

Maybe you’ve recently become present to what you’re missing out by not sharing your voice and message with your community. 

Maybe you’re nervous about what people will think so you avoid making videos.

Bottom line, it’s time for you to get serious about video. 

If you’re ready for a proper video debut, this cohort will help you streamline your messaging, polish your video brand, and build a rock-solid foundation for your video marketing success to come.

VLOG ONE-ON-ONE

You’re a busy gal or guy that’s ready to dive headfirst into an improved video marketing system.

You need more flexibility with your schedule than is offered with the cohort and/or you want to perfect your ‘look’ before you show it to anyone else.

If you’re ready to work one-on-one with an expert to polish your look, message, and delivery then book a call with us and find out how you can get started. 

Need more details before booking a call check out our vlog cohort for a sample-breakdown of what you can expect.

3 SOLUTIONS TO START CREATING VIDEO WITH CONFIDENCE, CLARITY, CONSISTENCY, COMMUNITY


VIDEO CHALLENGE

You’re playing with video already but you lack support, accountability, and consistent messaging. 

When you join the video challenge we will stretch you beyond your limits, but you will never be alone or unsupported during the process. 

You will come out of it with the clarity and confidence you need to continue making effective videos for your business.

VLOG COHORT

Maybe you’ve recently become present to what you’re missing out by not sharing your voice and message with your community. 

Maybe you’re nervous about what people will think so you avoid making videos.

Bottom line, it’s time for you to get serious about video. 

If you’re ready for a proper video debut, this cohort will help you streamline your messaging, polish your video brand, and build a rock-solid foundation for your video marketing success to come.

VLOG ONE-ON-ONE

You’re a busy gal or guy that’s ready to dive headfirst into an improved video marketing system.

You need more flexibility with your schedule than is offered with the cohort and/or you want to perfect your ‘look’ before you show it to anyone else.

If you’re ready to work one-on-one with an expert to polish your look, message, and delivery then book a call with us and find out how you can get started. 

Need more details before booking a call check out our vlog cohort for a sample-breakdown of what you can expect.

TESTIMONIALS


Iris Goldfeder, Managing Director, Stradigi Digital Marketing

Stefanie Dougherty, Plant-Based Lifestyle Coach, Green Sage

Sergiu Simmel, CEO, GetBusinessMomentum, Inc.

TESTIMONIALS


Iris Goldfeder, Managing Director, Stradigi Digital Marketing

Stefanie Dougherty, Plant-Based Lifestyle Coach, Green Sage

Sergiu Simmel, CEO, GetBusinessMomentum, Inc.