Jargon Defined: Clickbait

Clickbait is exactly that: A bait to make you wan to click on it, although you know it’s leading right to disappointment.

It’s the National Inquirer headline you encounter in the digital world rather than the grocery checkout line. It’s like the cookie jar in the back of your pantry, you KNOW is bad for you, but you have to go for it.

I’m sure even the most stoic of you have been baited: “See this incredible trick to loosing 30 pounds in 30 minutes”! You click on it and soon after you know you’re never losing 30 pounds, but you have waisted 30 minutes.

So my advice: Just Say No“.

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