Happy Summer! The dog days of summer are the perfect time to keep your video marketing knowledge growing. Below some interesting links to peruse: Some to learn “how to”, and some to see “how not to”…
Explainer videos have become essential teaching tools for products and services, learn why with Why You Need An Explainer Video for Your Business.
Note: Ignore the animation reference for explainer videos: Cheap platform based animation models look, well, cheap… Focus instead on content and shooting it live. (And if you MUST have animated: go with a pro who will cut you a deal. I can help you find the right one).
Need some inspiration for the kind of Explainer Video you do NOT want to make? Check out Explainer Videos – The Best of the Best. I’m not being cynical: These videos are visually not appealing, slow moving, and formulaic. You can do better.
Now that you’re inspired, figure out what you want to say with 5 Steps to Scripting Great Microlearning Videos.
- Need some inspiration how you want your Explainer Video to look like? Check out the websites of these 10 top companies in the US: 10 Best Explainer Video Production Firms, August 2016. Here direct links to videos (and still, I’m not a fan of animation…)
- https://www.socialfix.com/project-attributes/video/ – my second fave
- http://simplestoryvideos.com/portfolio/ – my favorite
Sold on creating an Explainer Video but want help figuring out how to use your own tools to make one? Contact us at 212-343-3099 or firstname.lastname@example.org, so we can talk about how we can guide you to the fastest video marketing success for your business.