A few weeks ago I was at a two-day conference about all things business video, hosted by Wistia (a video hosting platform). I got home with a notebook and head filled with new ideas.
The best part (other than the awesome parties), was to meet so many fellow video marketers and like-minded people, and to realize that I’m not the only nut running around teaching and coaching small businesses on how to create video marketing fitted for their needs!
But: Back on topic.
One big take-away from the conference also fed right into a pain point of mine: Replacing videos, but keeping the same URL/link intact.
The day before I left for the conference, I had to take down two videos from YouTube – where I host all my videos. A client asked me to take them down, despite having a signed agreement (and he had a good reason), and I felt obliged to do so. He had switched job and the videos caused turmoil with his new bosses.
The ramifications were awkward to say the least. Broken links mean SEO penalties and – far worse – potential clients with “oops – this video no longer exists” links.
You see, YouTube doesn’t allow for a video replacement under the same URL, or embed-code.
And, this wasn’t a new problem.
I had faced this issue before in a different scenario: A few weeks after writing a guest blog, I created better versions of the explainer videos that I had originally, quickly thrown together.
But, it turns out the host of the guest blog didn’t have the manpower to embed the newer versions.
Had I used a full-featured hosting-service like Vimeo or Wistia, I could have switched out the videos in both scenarios, without having to inconvenience anybody, or creating broken links.
I host my videos on YouTube because it’s such a powerful search engine – and it’s free and easy to use. Turns out these are not good enough reasons if you are using your videos for business.
I will continue to host videos on YouTube, but solely as a social media platform.
For hosting my business’ videos that get embedded on my website or get sent to clients, I will start using a “proper” hosting platform. Vimeo and Wistia are the two most relevant choices:
What I’m looking for is:
- The option to exchange video while keeping the URL and embed-code
- Awesome analytics
- Serious privacy settings
- Great integration features into third-party platforms
- A growing, active and customer-support centric culture
My choice is Wistia.
Some might prefer Vimeo which is less expensive, but I have had issues with Vimeo videos not playing on my website, especially on mobile phones.
Here is a good article that looks at pros and cons of using YouTube vs. Vimeo vs. Wista if you want to dig deeper.