Jargon Defined: User Generated Content

If you’re like me: I understand the English words of “user-generated” and “content”, but I really don’t know exactly what that means. I have a vague notion…

So, I did a bit of homework and found this excellent article on the Social Sprout website: User Generated Content: 5 Steps to Turn Customers Into Advocates by Alex York.

As for a quick definition: User-generated content, or UGC for short, is any content that has been created and published by unpaid contributors. Often, those contributors are fans who promote a brand instead of the brand promoting itself. UCG can be content of any type, including blogs, website pages, images, social media posts, and testimonials. [source]