As more and more business moves online, it’s vital that you show up authentically and consistently online.
This means generating content on a regular basis, but also making sure your personal branding is clear and consistent with who you are!
My guest Karen Tiber Leland is a brand and marketing strategist, as well as the co-founder of Sterling Marketing Group. Karen has also spoken for YPO, TedxYale, Stanford, Harvard, and others (👀 And made some awesome videos about it in our Vlog Cohort).
She is the best-selling author of nine books, the most recent of which is The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand.
Needless to say- I was thrilled to talk with Karen and get her thoughts.
Check out the recording to hear us discuss our personal brand strategy, and how to utilize video and digital content to craft your narrative.
🤔 What questions do you have about personal branding in 2021❓
Leave your reply in the comments below: GO 💥