Sometimes we get lucky and come across content – be it a piece of writing, a video, a photo, or an infographic – that just captures perfectly what we’ve been talking about all along.

    • It makes you feel validated and that you’re not bat crazy after all
    • It makes you proud to be in such awe inspiring company
    • It makes you a tiny bit jealous because you weren’t the one to nail it just perfect
    • You want to immediately share it with the word
    • And, let's be totally frank: You want to OWN it!

So, herewith what Seth Godin, posted on May 16, 2016 sent to me via my friend and fellow blogger, Susanne Muller:

Using video well

The web was built on words.

And words, of course, are available to anyone who can type. They're cheap, easy to edit and incredibly powerful when used well.

Today's internet, though, is built on video. Much more difficult to create well, far more impactful when it works. [...]

Because video costs more, is more difficult to edit and takes a different sort of talent to create, we often avoid it. Or worse, we cut corners and fail to do ourselves justice by posting something mediocre.

When copy exploded across the web, the professional copywriter felt threatened. Anyone could write, and anyone did.

When photography was added to the mix, the professional photographer felt threatened. Everyone had a camera, after all.

And now, the same thing is happening to video.

In each case, the professional has something to add, something significant, but she has to change her posture from scarce bottleneck to extraordinary contributor.

Great video doesn't change the rules. A great video on your site isn't enough. You still need permission, still need to seek remarkability, still need to create something that matters. What video represents is the chance—if you invest in it—to tell your story in a way that sticks.

  • This is what gets me excited every day!
  • This is the reason I get out of bed in the morning!
  • This is what I have been thinking and obsessing about for the past 8 months!

Nina's (Cliff) Notes:

The message to you is:

  • Video is AWESOME
  • It as to be GOOD video
  • It has to be video that STICKS
  • INVEST in it! 

​The message to me is:

  • The professional has something to add, something significant, but she has to change her posture from scarce bottleneck to extraordinary contributor - I'm working on it!
  • Read it again and then call me – let’s talk!

What video presents is the chance -if you invest in it- to tell your story in a way that sticks! YES!!! @ThisIsSethsBlog via @NinaFroriep

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