Vlogging – A Case Study

Remember Erica from our last blog post/email? Yes, the realtor from Brooklyn who also flips houses in the Catskills.

Well, Erica took it a step further and became a VLOG client of ours as well. 

Erica’s Vlog Template

The single most important thing is to be consistent with video when you are video-blogging, or vlogging, especially if you’re talking to prospects and clients. 

Being able to create content and shoot yourself when the opportunity arises is crucial to remain consistent with posting new videos!

When we have our eye on efficiency, we recommend shooting at least four, if not more, Vlogs in one session, that way you optimize your time and effort.

Sometimes though, you just have to get a timely thought out, or you stumble upon an awesome opportunity to shoot somewhere. If you know what you’re doing, it’s not a big deal to crank out a new Vlog episode.

The key things you need to know:

  • How long can I talk for? 
  • How do I set up my smartphone for a quick shot? 
  • Where should the light come from? 

Being able to shoot quick, impromptu Vlog episodes creates opportunities for unique content that helps your viewers connect with you! 

So, back to Erica. We had her focus on the purpose of the Vlog, what it was going to be about, and then came up with a topic series. 

We co-wrote the first four scripts with her to make sure she was on the right track and we coached her through shooting herself at home with her smartphone. Then, we created a custom edit template for her which can be used to give all future Vlogs a recognizable, branded look. 

A custom edit template is like a style-book for video: It contains files like a Vlog title, episode name, and identification graphics, as well as an end graphic with contact and compliance information. 

Erica now writes her own 60 second content and films herself for her realtor business on her Instagram feed.

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