Transmedia: when stories go on a trip.
For more context, this from Wikipedia: Transmedia Storytelling (also known as transmedia narrative or multi-platform storytelling, or cross-media seriality) is the technique of telling a single story, or story experiences across multiple platforms and formats including, games, books, events, cinema, and television. The purpose is not only to reach a wider audience by expanding the target market pool, but to expand the narrative itself.
