Category Archives: Definition Day

Jargon Defined: White-Label Solution or Product

White Label Solution in digital marketing is a brand-less (blank) version of a software, or platform that can be used for re-sale or re-use with ones own branding on it.

Wikipedia defines White Label Product as: Some websites use white labels to enable a successful brand to offer a service without having to invest in creating the technology and infrastructure itself. Many IT and modern marketing companies outsource or use white-label companies and services to provide specialist services without having to invest in developing their own product.

Jargon Defined: Thumbnail

Thumbnail: A thumbnail is a photo representation of a video. Thumbnails are used on YouTube and other video hosting services to ‘control’ the image that is shown on your browser before the video starts playing.

Most hosting platforms allow you to upload a custom thumbnails so you can control that image.

This is a sample of my thumbnails for one of my VLOGs and what YouTube would have selected randomly:

 

Jargon Defined: Transitions

Transitions: dissolve, cross dissolve, fade in from black or white, and fade out to black or white: Video transitions are used to make cuts from one clip to another smoother, or to start and finish a sequence. Many in-phone apps have transitions which might be cute for social media, but really don’t belong into video marketing for businesses, unless of course you cater to an audience that appreciates dizzying transitions. The most common transitions are fading up from black and fading down to black. Those can be used at the head and tail of a clip, but also from one cut to another – the length of the transition can be as short as a few frames.

Definiton Day: Screen Recording

What is a Screen Recording? It’s just that, a video recording of your computer screen in real-time.

How do you get one made? There are tons of free apps, and on a mac you simply open QuickTime Player and on the tool bar click on file and choose ‘new screen recording” and voila!

Here a sample from my YouTube channel:

Definition Day: Green Screen aka Chroma Key

Green Screen (can also be blue) is a backdrop that allows fora change in background in editing. Herewith the wiki definition:

Chroma key compositing, or chroma keying, is a visual effects / post-production technique for compositing (layering) two images or video streams together based on color hues (chroma range). The technique has been used heavily in many fields to remove a background from the subject of a photo or video – particularly the newscasting, motion picture and videogame industries. A color range in the foreground footage is made transparent, allowing separately filmed background footage or a static image to be inserted into the scene. The chroma keying technique is commonly used in video production and post-production.

Definition Day: Transcriptions and Captions

Captions (or Closed Captioning, CC) and subtitling are both processes of displaying text on a television, video screen, or other visual display to provide additional or interpretive information.

Both are typically used as a transcription of the audio portion of a program as it occurs (either verbatim or in edited form), sometimes including descriptions of non-speech elements.

A Transcript is the written audio of a video and is normally embedded below the video or on the same webpage to help search engines to crawl the text and index it for search engines to find the content.

Pro Tip: If you use the Facebook captions for instance they only show up when you’re playing the video without audio (very cool, but only works on Facebook, not any other source).

Both Captions and Transcripts are highly recommended for any video uploads on websites and YouTube.

Looking for more tips and tricks to start your 2017 off right?
Read my blog post Why I Stopped Caring About Trend Predictions, watch my VLOG: Best Practices for 2017, and check out our Curated Link Pack.

Definition Day: Talking-Head

A Talking-Head in context of a video shoot or video marketing is a shot where a person talks directly into camera as if addressing the viewer personally.

Not too long ago addressing an audience directly by any body but news anchors, journalists, documentarians, and politicians was frowned upon.

In ancient plays, the Greek chorus ran a running commentary on the proceedings by addressing the audience directly from the stage, which is referred to as “breaking the fourth wall”. A great example of which is Kevin Spacey’s character Frank Underwood in the Netflix series House of Cards.

With the increased use of video in corporate communications, ‘talking-heads’ today are standard operating procedure addressing thkevin-spacey-underwood-netflixeir audience in keynote speeches, training sessions, and video bulletins.

 

Definition Day: Key Word & Key Phrase

Definition DayKey Words: Most web search engines are designed to search for words anywhere in a document—the title, the body, and so on. This being the case, a keyword can be any term that exists within the document. However, priority is given to words that occur in the title, words that recur numerous times, and words that are explicitly assigned as keywords within the coding.

A Key Phrase is made up of multiple keywords, or a specific combination of keywords, that a user would enter into a search engine. In SEO (search engine optimization), optimizing your site for specific keyphrases will yield a smaller number of more specific and relevant traffic.