Search Engine Optimization (SEO) helps rank and find your video. With 300 hours of video uploaded to YouTube very MINUTE, that comes in handy.
A higher ranking also gives you more street cred – or in this case – cyber credibility.
SEO and analytics are the math side of all things and although it might be a bit intimidating especially to the more creative types out there, it’s actually a blessing, because finally we CAN make the point that there is an actual Return on Investment (ROI) when it comes to spending money and time on video marketing! Yey. Continue reading →
There are certainly many other hosting solutions, but I wouldn’t play around with trying out the ‘new kid’ on the block, until that ‘kid’ isn’t at least of legal age. The following players might be worth your attention if you feel you need customization beyond what YouTube, Vimeo, and Wistia have to offer:
Interested in which video hosting platforms might be best for your business’ needs? Contact us at 212-343-3099 or firstname.lastname@example.org, so we can see how we can guide you to video marketing success for your business.
First off a confession: the deeper I got into writing this blog post the more the plot thickened. It felt a bit like a “Who-Dunn-It” along the lines of the podcast “Serial” I just listened to (Season 1). The more you know, the more variables you introduce, the harder the decisions get. But the silver lining is, that for most of us there are some very clear advantages or disadvantages to one solution or the other.
Secondly: for those of you how are a bit fuzzy about what hosting really is and how it’s different from embedding, here a definition (also to be found – of course – in the Definition Day Resource on this website):
Uploading or Hosting a video means that you will upload videos on your site like you would upload images on your site. Embedding is a two step process where you upload a video on a third party site like YouTube, and then you copy a small bit of code that they furnish to you, and paste it into your post or page on your own site. The code is like a link that shows the actual “thing”; the “thing” being a video.
Before I get into too much detail. The one thing I walked away with is to never self-host a video on your site. Use a third party site and embed from there on your website. The reason being: Hosting platforms, such as YouTube, take your video and automatically adjust (transcode) it to where it’s being played, and with that making it fullyresponsive to whatever environment it happens to be in. Continue reading →
Establish a workflow from day one. Footage takes up a hell of a lot of space, cameras auto-name the video clips, and editing software creates render files you don’t want to touch. So make sure from the get-go that everything is where you want it to be!
Herewith a few helpful tips on steps to take before you shoot:
Figure out how your footage gets from your smart phone (or camera) to your filing system (i.e. Dropbox, Google Drive, etc). Have a dedicated hard drive for editing – you do not want to edit off your computer’s hard drive
Have a second, dedicated hard drive for back ups
Establish a folder system and naming convention for the folders and keep it as a template (see examples below)
Establish file naming conventions BEFORE you shoot
Of all the careers to be explored and be had in the film business, editing is probably the one I have the most respect for.
Whatever producers, directors, camera people, and a myriad of other professionals screwed up en route to post-production, needs to be fixed and made look like it was the plan all along by the editor. This is where everything from continuity mistakes, to awkward acting, to forgotten white-balance, and missing cutaways gets patched, jerry-rigged, and re-invented. A good editor is as much a storyteller, visionary, and technician, and as she is a fixer, healer and diplomat.
I’m talking about using assets you have and might not even be thinking about, that can be used for video, or even turned into a video. There’s the obvious, like your logo, but even a slide deck can become a video. Continue reading →
I felt a video post-production primer is in order and I started by asking for definitions and comparisons for animation, motion graphics, and visual effects on Quora.com. Herewith a curated and expanded upon compilation:
Animation is the technique of photographing or filming successive drawings, positions of puppets, or models to create an illusion of movement when the photographed images are shown as a sequence. Whereas video takes continuous motion and breaks it up into discrete frames, animation starts with independent pictures and puts them together to form the illusion of continuous motion. Continue reading →