Jargon Defined: CD and it’s many meanings

A CD is a round disc that holds files of any kind and is pretty much¬†obsolete, and so are the banking kind of CD’s because they yield close to no interest, so why bother.

But an agency or production company kind of CD is here to stay. That’s one of the most important jobs, if not THE most important job, the Creative Director.

Creative Directors come in all shapes and sizes (don’t we all), often they are writers as much as they are ‘overall’ creatives. In business video marketing they are the top honcho and they better like you.