The LinkedIn content lab
Does any of the following sound familiar?
Wouldn't it be great if you could stop throwing spaghetti at the wall and focus on LinkedIn strategies that attract your ideal clients?
As with most things in life, you first need to create a solid foundation to allow for this transformation to happen.
We need to step outside the day-to-day, rise above the persistent thoughts of “I don't feel like it today” and “I don’t have enough time” or “Maybe if I watch just one more YouTube video I’ll get it” and get crystal clear on the following three points:
How to turn engagement on LinkedIn into sales calls
How to make it a no-brainer for your audience to engage with you
How to create content that establishes you as an authority in your industry
How might things shift for you in your business if you could:
That's exactly what we'll help you accomplish in The LinkedIn Content Lab
TESTIMONIALS
Coaches and service providers who are triumphing on LinkedIn are clear on what their content strategy is and are confidently executing on it.
I planned five days a week of social media content through the end of October. So this is huge for me. And I just feel so much security in having that plan up. I still have to create that content, but I feel very satisfied and not so overwhelmed. So I'm really happy about that.
Stefanie Dougherty
Plant-Based Lifestyle Coach, Green Sage
With the strategy and the techniques the Lab has helped me with, I get a better quality of engagement. I've got a nice healthy string of posts that have quality content, and any high-level contacts I look to engage with immediately accept my invitation to connect.
Matt Stone
CEO, BehavioralOS
The main benefit I'm getting out of the Lab is really less stress and a roadmap of what I'm going to be doing on LinkedIn. Before I didn’t know what I was going to talk about. It was like I gotta get this post out now. Today, I sit down and pre-plan rather than stressing out on the day I need to post.
Iris Goldfeder
CEO, GasStoveCreative
Before we get into the nitty-gritty, let's get clear on two things:
1. The LinkedIn Content Lab will SAVE YOU TONS OF TIME!
It is not another thing to add to your plate. You're already struggling to do this on your own. We will do it with you, make it easier, and more effective.
2. Planning your content does not make you a 'less authentic' creator
In fact, it does the opposite. Planning will set you free. And if you want to keep creating content last-minute you can, just make sure it's in line with an effective strategy.
So ... How does it work?
The LinkedIn Content Lab is a recurring, monthly, done-with-you service that helps you plan out your LinkedIn content and strategies in advance so you can focus on growing your audience and attracting new business.
After a focused one-on-one onboarding session of 75 minutes, the recurring time commitment is:
- One Monthly 60-minute group training + implementation session
- One Monthly 60-minute group stats + best practices session
- One Quarterly 2-hour big-picture planning session
- Plus, however much time you want to spend going back and forth with us on Slack
While this is a monthly service, we do require that you commit to at least 3 (three) months when you first join, so we make sure you accomplish the following steps:
That will …
To actually enjoy content creation and ensure that it makes the biggest impact on your audience, you need to become more proactive and get on top of your content calendar.
A lot of this will happen naturally once you have more clarity, structure, and assistance with your content planning process, but you’ll probably need a kick in the pants (or a hug) along the way.
Now that we’ve freed up your time and headspace by streamlining your content planning process you can reinvest that time and energy into:
It’s amazing what happens when you’re able to look at your marketing and outreach from a higher level view instead of being in the weeds and “survival mode” all of the time.
We continue to work with you and help you take your content game to the next level for as long as you remain a member of The LinkedIn Content Lab.
In addition to all that...
When you sign up for the LinkedIn Content Lab you also get free access to our LinkedIn Engagement Group (US $237 Quarterly Value)!
When a home feed post gets many likes and comments within the first hour, the LinkedIn algorithm thinks it’s engaging content and boosts it to greater visibility.
This takes a post that would normally get minimal engagement and gives it hundreds, if not thousands, of views. This boosts your post outside of your existing network and puts it in front of new people. And THAT grows your audience and gets you new prospects to follow up with.
The LinkedIn Engagement Group posts Tuesday - Fridays between 9:45 and 10:15 AM ET.
You can choose which days you want to participate.
So in addition to getting in-depth help with your LinkedIn Content & Promotion Strategy, by joining the Lab you'll immediately get a boost in your engagement which will help your content get seen by more of your ideal clients.
Iris Goldfeder (quoted above in the testimonial section) went viral on LinkedIn twice within her first month of posting with us.
Ready to see results on LinkedIn?
The investment: $300 per month* (There's no onboarding fee)
*As stated above, we require an initial commitment of three months.
Most of our clients more than recoup the investment of this program with just a single additional sale.
What is it costing you to leave your LinkedIn engagement strategy up to chance?
How long have you been throwing spaghetti at the wall waiting for something to stick?
I spent years. YEARS, trying to find a LinkedIn content strategy that actually grew my audience and attracted my ideal clients. It wasn’t until 2019 that I finally landed on something that worked consistently and we’ve been refining that ever since.
This isn’t the type of program where we’ll give you a bunch of content templates and let you fend for yourself. The reason you should sign up is because we will hold your hand as you go through the mildly irritating process of getting your sh*t together.
We will go through your content calendar with you every month and make sure you know what to do in order to achieve your goals and that you write it all down.
You will receive inspiration, guidance, expert advice, accountability, and be in a group of people who are all going through the same thing.
Let's get clear on what's working and not working for you together, so you can have clarity and focus on how and where to invest your time.
Still not sure? If you want to give us a test run before you sign up, why not join our next LinkedIn Content Challenge. We run 3-4 of these a year so there's bound to be one coming up soon AND it's Free:
Meet Your Hosts: Nina + Robin
(They take content creation VERY seriously)
Nina Froriep
VIDEO PERSONALITY™: Storyteller with a dash of Entertainer
Nina has been in TV, film, and video production her entire life.
She’s seen it all from the early days on independent features, to big national TV commercials, corporate mega-shows, and Emmy award-winning documentary films, including one she produced and directed about Muslim children in New York City, called Abraham's Children.
She’s worked with stars like Sophia Loren, John Malkovich, and Wynton Marsalis, and interviewed Fortune 500 CEO’s.
Nina has negotiated with teamsters, clients, actors, crew, children, police officers, a few dogs, and one snake. All of them worth great stories.
Today, Nina is excited to enable business coaches and service-based entrepreneurs to create easy and impactful video marketing, so they can attract their ideal clients and be disruptors in their industry.
She loves spending time outside, especially at the lakes and in the mountains of Switzerland, where she was born and raised. She’s also a certified citizen pruner which affords her the privilege to prune, take care of, and advocate for the city trees of New York.
Nina’s owner is a Dachshund-Yorkie-mix, called Tigger.
Robin Friend Stift
VIDEO PERSONALITY™: Educator
Robin found his way to content strategy through two different angles. One was as a classically trained actor and theater producer and the other was as an educator.
As an actor and theater producer, he has a deep background in using storytelling to emotionally connect with audiences. As an educator, he has a talent for taking complex ideas and breaking them down so that they’re easy and fun to learn.
Content strategy for video marketing is a perfect mix of both. It’s all about delivering the right information, at the right moment, in the right way, to get prospects and leads engaged with our content and ideas.
Robin met Nina and joined Clock Wise in 2017 after being taken by the sense of camaraderie between Nina and the Clock Wise community and her vision of expanding it.
Behind every great woman is a man, that’s him. He tackles the big picture as well as everyday challenges at Clock Wise, and leaves Nina free to focus on her filmmaking and LinkedIn expertise.
In addition to strategizing and creating content with Clock Wise he also works with after-school programs and summer camps; helping them grow their programs with attractive content and email marketing.
In his free time, he hangs out with his wife and son, cat and friends, makes theater, and does gymnastics.
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