What are the prevailing video marketing trends for 2017? Here a few curated picks, not only for video marketing, but for digital and visual marketing in general:
7 Video Marketing Trends for 2017 (and What They Mean for You) the only thing that interested me here was the mention of ‘temporary’ content (i.e. Snapchat). Any content, video included, has a shorter and shorter lifespan which will have budget and quality consequences. Nothing new, but the trend – for now – is solidifying itself with every passing year.
10 Video Marketing Trends To Look Out For In 2017: A solid list, with nothing too new, or too exciting. Less a piece on trends than taking stock of the current situation – like the integration of video into emails (amazingly enough that’s still a challenge – although there are some very good workarounds).
PRO TIP: What I do is, I post a thumbnail photo of the video in the email and then link the photo to the video hosted on YouTube (or whichever hosting service I’m using). It’s a few extra steps, but has the advantage of sending viewers to a place where your stats accumulate.
9 New Visual Content Marketing Trends for 2017: Also solid surprising list with a very relevant focus on visual content – be it (stock) photos or video content.
Top 10 Trends That Will Transform Digital Marketing In 2017: Some interesting thoughts. I would latch on to the keywords: Mobile, curated, and Influencer Marketing.