Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results – often referred to as “natural”, “organic”, or “earned” results.
Key Words: Most web search engines are designed to search for words anywhere in a document—the title, the body, and so on. This being the case, a keyword can be any term that exists within the document. However, priority is given to words that occur in the title, words that recur numerous times, and words that are explicitly assigned as keywords within the coding.
A Key Phrase is made up of multiple keywords, or a specific combination of keywords, that a user would enter into a search engine. In SEO (search engine optimization), optimizing your site for specific keyphrases will yield a smaller number of more specific and relevant traffic.
Trying to not get to techie about this.
Essentially Responsive Design allows for a web layout – and that includes video files – to adjust to different screen sizes. Meaning the code in the website will know if your website is being consumed on a desktop, tablet, or a smart phone and will adjust it accordingly, so the information can be viewed as optimally as possible.
Responsive design pages use x and y coordinates on a grid for layout and mathematical percentages for images instead of fixed-width parameters. Using percentages instead of fixed-width parameters and a grid layout creates a more fluid layout that will resize itself to fit the size of the display. Got it?
Clickbait is exactly that: A bait to make you wan to click on it, although you know it’s leading right to disappointment.
It’s the National Inquirer headline you encounter in the digital world rather than the grocery checkout line. It’s like the cookie jar in the back of your pantry, you KNOW is bad for you, but you have to go for it.
I’m sure even the most stoic of you have been baited: “See this incredible trick to loosing 30 pounds in 30 minutes”! You click on it and soon after you know you’re never losing 30 pounds, but you have waisted 30 minutes.
So my advice: “Just Say No“.
Trolling is on-line bulling.
A Troll (or Internet Toll) is a person who posts inflammatory, or inappropriate content to disrupt a normal on-topic discussion in, say a newsgroup, chat room, or in the comment section of a blog. Mostly they do it for their own amusement.
You do not want to be the recipient of a Shitstorm, not in English-, or the German-speaking world.
Whereas a Shitstorm in German refers to an internet phenomenon exclusively, in English it has a broader and equally as unpleasant semantic field.
Doxing, or Doxxing is the Internet-based practice of researching and broadcasting private or identifiable information about an individual or organization. Using that information maliciously can lead to Trolling and result in a Shitstorm.
The word doxing comes from dox, an abbreviation of documents, or documenting.
A Video Player is a plug-in that allows you to play a video you have embedded in your website.
There are several plug-ins that work very well. For WordPress I use Huzzaz Video Galleries, which is free and allows for several different ways of displaying your videos if you have more than one.
For a single video I love embed.ly. It gives you a Short Code to embed on the WordPress page and couldn’t be any easier. It’s also not customizable, but it will honor the YouTube (or Vimeo) settings you have established.