Category Archives: Strategy

Jargon Defined: Native Video

Native Video is video that is uploaded to or created on social networks and played in-feed, as opposed to links to videos hosted on other sites. Native video formats are specific to each social platform and are designed to maximize video engagement (i.e. number of views), discovery and distribution. The most widely used native video platforms include Facebook, Twitter, Snapchat, and YouTube.

Jargon Defined: CD and it’s many meanings

A CD is a round disc that holds files of any kind and is pretty much obsolete, and so are the banking kind of CD’s because they yield close to no interest, so why bother.

But an agency or production company kind of CD is here to stay. That’s one of the most important jobs, if not THE most important job, the Creative Director.

Creative Directors come in all shapes and sizes (don’t we all), often they are writers as much as they are ‘overall’ creatives. In business video marketing they are the top honcho and they better like you.

Jargon Defined: AD

An AD is many things to many people in many different industries. As it pertains to video marketing and production, an AD is an Assistant Director – they come in different sizes: 1st AD, 2nd AD, 2nd-2nd AD (someone couldn’t count to three).

However, on the agency side an AD would be an Art Director. I’m sure those come in different sizes too, but that’s a secret.

Jargon Defined: Transmedia

Transmedia: when stories go on a trip.

For more context, this from Wikipedia: Transmedia Storytelling (also known as transmedia narrative or multi-platform storytelling, or cross-media seriality) is the technique of telling a single story, or story experiences across multiple platforms and formats including, games, books, events, cinema, and television. The purpose is not only to reach a wider audience by expanding the target market pool, but to expand the narrative itself.