Category Archives: Strategy

Jargon Defined: User Generated Content

If you’re like me: I understand the English words of “user-generated” and “content”, but I really don’t know exactly what that means. I have a vague notion…

So, I did a bit of homework and found this excellent article on the Social Sprout website: User Generated Content: 5 Steps to Turn Customers Into Advocates by Alex York.

As for a quick definition: User-generated content, or UGC for short, is any content that has been created and published by unpaid contributors. Often, those contributors are fans who promote a brand instead of the brand promoting itself. UCG can be content of any type, including blogs, website pages, images, social media posts, and testimonials. [source]


We use the word template a lot, here at Clock Wise. The Wiki definitions are many and the one that would get the closest to what we are talking about is a boilerplate template, or layout template, or design template.

But don’t be fooled, there’s nothing “boilerplate”, as in boring or uncreative about our templates.

We use templates to facilitate the process of getting videos that have a similar structure done quickly and reliably, so we can offer them at pricing that is suitable – or palatable – to small business owners.

We use templates in two different ways:

  • Video Templates, and
  • Edit Templates

Video Templates we use in our PROMO VIDEO PACKAGES

Video templates are different pre-determined video blueprints where length of clip, interface with graphic and music are pre-defined. All we do is choose the appropriate template for a client, put in the footage or still images, come up with the words and determine the color scheme and fonts. It sounds like a lot, but it saves us coming up with the animation of graphics, timing, music, etc.

Edit Templates we use in our VLOG PACKAGES

An edit template defines in advance, where the graphics go, what color and font they have, how the video clips are being used. This speeds up the editing process AND gives the videos an unified look which will look great on your website or YouTube channel, or any other social media platform.

Jargon Defined: Native Video

Native Video is video that is uploaded to or created on social networks and played in-feed, as opposed to links to videos hosted on other sites. Native video formats are specific to each social platform and are designed to maximize video engagement (i.e. number of views), discovery and distribution. The most widely used native video platforms include Facebook, Twitter, Snapchat, and YouTube.

Jargon Defined: CD and it’s many meanings

A CD is a round disc that holds files of any kind and is pretty much obsolete, and so are the banking kind of CD’s because they yield close to no interest, so why bother.

But an agency or production company kind of CD is here to stay. That’s one of the most important jobs, if not THE most important job, the Creative Director.

Creative Directors come in all shapes and sizes (don’t we all), often they are writers as much as they are ‘overall’ creatives. In business video marketing they are the top honcho and they better like you.

Jargon Defined: AD

An AD is many things to many people in many different industries. As it pertains to video marketing and production, an AD is an Assistant Director – they come in different sizes: 1st AD, 2nd AD, 2nd-2nd AD (someone couldn’t count to three).

However, on the agency side an AD would be an Art Director. I’m sure those come in different sizes too, but that’s a secret.

Jargon Defined: Transmedia

Transmedia: when stories go on a trip.

For more context, this from Wikipedia: Transmedia Storytelling (also known as transmedia narrative or multi-platform storytelling, or cross-media seriality) is the technique of telling a single story, or story experiences across multiple platforms and formats including, games, books, events, cinema, and television. The purpose is not only to reach a wider audience by expanding the target market pool, but to expand the narrative itself.