If you’re like me: I understand the English words of “user-generated” and “content”, but I really don’t know exactly what that means. I have a vague notion…
So, I did a bit of homework and found this excellent article on the Social Sprout website: User Generated Content: 5 Steps to Turn Customers Into Advocates by Alex York.
As for a quick definition: User-generated content, or UGC for short, is any content that has been created and published by unpaid contributors. Often, those contributors are fans who promote a brand instead of the brand promoting itself. UCG can be content of any type, including blogs, website pages, images, social media posts, and testimonials. [source]
We use the word template a lot, here at Clock Wise. The Wiki definitions are many and the one that would get the closest to what we are talking about is a boilerplate template, or layout template, or design template.
But don’t be fooled, there’s nothing “boilerplate”, as in boring or uncreative about our templates.
We use templates to facilitate the process of getting videos that have a similar structure done quickly and reliably, so we can offer them at pricing that is suitable – or palatable – to small business owners.
We use templates in two different ways:
- Video Templates, and
- Edit Templates
Video Templates we use in our PROMO VIDEO PACKAGES
Video templates are different pre-determined video blueprints where length of clip, interface with graphic and music are pre-defined. All we do is choose the appropriate template for a client, put in the footage or still images, come up with the words and determine the color scheme and fonts. It sounds like a lot, but it saves us coming up with the animation of graphics, timing, music, etc.
Edit Templates we use in our VLOG PACKAGES
An edit template defines in advance, where the graphics go, what color and font they have, how the video clips are being used. This speeds up the editing process AND gives the videos an unified look which will look great on your website or YouTube channel, or any other social media platform.