Your Videos Can be a Search Engine’s Best Friend

Here another infographic I liked (There’s a pattern, I know: I just love those infographics). This one with permission from Jessica Morgan at Take1 Transcription.

I like their take on captioning and transcription (sic!); after all that’s their expertise and I second their take on how important both are.

For captioning because you might be in an environment watching a video where you can’t play sound (or have forgotten your earbuds). And for transcription, because it allows for search engines to capture your content and make your videos more relevant to searches.

how-your-videos-can-become-a-search-engines-best-friend-1

 

 

Link to original infographic.

Common Mistakes Small Business Owners Make With Their First Video

Infusionsoft, a sales and marketing automation software expert exclusively for small businesses, asked me to write an expert blog about typical video marketing beginner mistakes. Below the first few paragraphs… click here to read the entire article with great video examples. 

Video Marketing touches on many areas of expertise, way beyond marketing and communications, ranging from creative disciplines (like writing, and visual design), to the technical, digital, and analytical aspects (like shooting, animation, and search engine optimization), to lastly logistical skills (like shoot planning, and distribution). And with that, the list of mistakes to be made is quite impressive.

However, when it comes to creating a video for your small business things can be kept simple without sacrificing impact.

As small business owners we always try to find a balance between quality, price, and reasonable turnaround. We’re told, that we can only have two out of three, but I think we can “beat the system” if we pay attention to detail and manage (mostly our own) expectations.

  • Video marketing for small business is about paying attention to the right details at the right time.

So, what are the most common mistakes small business owners make with their first video? Here a list of the 10 most common mistakes I come across time and again: Continue to the full article.

 

The Many Reasons Why Video Marketing Keeps Skyrocketing

We know video marketing is well beyond taking off: It’s in full flight and still ascending.

For a curated collection of the most recent, and what we think are the most pertinent, stats download Nina’s Top Reasons To Invest in Video Marketing:

I’ve always wanted to create my own infographic on video marketing statistics, but find that I want to keep the flexibility of updating them often to keep them as current as possilbe. So, for now, I’m delighted to share infographics I come across during my video marketing research.

We found this infographic on Vidyard  a video marketing platform that hosts and measures video statistics. I consider this a traditional list of reasons why videos are a good investment for those of you who need some convincing (yourself or others).

Here a direct link to their blogpost: 10 Amazing Facts That Will Turn You Into A Video Marketing Advocate.

video-marketing-stats via vidyard

 

 

This Wochit infographic talks about the different kinds of video creators they want to attract, but the information in never the less interesting:  Click here for its source.

video_stats_wochit

Any interesting informercials you’d like to share? Contact us: info@clockwiseproductions.com.

Video Marketing for Beginners: Curated Link Pack

With personal devices and social media platforms prominent in our daily lives, video is fast becoming one of the most powerful marketing tools for any size business.iPhone Editing

Still unsure if video marketing is right for your business? Or not sure you’re achieving your video marketing potential? We’ve curated these great links to give you a little insight into why and how video can be your company’s best friend; especially when it comes to branding, social media, and engagement.

  1. The proof is in the pudding! Check out this fantastic infographic by Vidyard, 10 Amazing Facts That Will Turn You Into A Video Marketing Advocate, full of statistics like: “Adding videos to your site increases your chances of a front-page Google result by 50x”.
  1. It’s true: Internet giant Google loves video marketing. So much so that they partnered with different brands in their “Unskippable Lab” series to figure out how ad length, storytelling style, and brand placement affected engagement and conversion metrics. Find out their results and more in What We Learned From a Year of Experimenting With Digital Video Adds. And make sure to check out the related story on how the same video plays differently on TV, Desktop, and Mobile In Video Advertising, is Longer Stronger?
  1. I love this blog post from Wistia mostly because they and I see totally eye to eye [it rhymes even] when it comes to video marketing strategies and video production. How To Add Video into Your Content Strategy really drives the message home, gives solid and approachable advice and it backs me up!
  1. There are many different ways you can use video to promote your business, from introductions and creation stories to product demonstrations and client testimonials. 10 Ways Small Businesses Should Be Using Video (with Examples!) will give you a brief explanation of how each video type can help your business with some fun and useful examples.
  2. Vimeo focuses on general marketing terminology that translates into video marketing in The terms you need to know when making a business video, so you can talk the talk (especially if you’re outsourcing). And if you want even more lingo check out our Definition Days. I love their video samples.

Ready to dive into Video Marketing? Let us get you on the right track with our comprehensive Video Assessment service.

Video SEO Roundup: Curated Link Pack

SEO, or Search Engine Optimization is essential for any small business owner who has an online presence. SEO is a powerful tool in targeting, attracting, and properly routing web visitors, and it can also be a rabbit hole of information overload.

Solid video-specific SEO in particular is hard to come by, so herewith a curated link list to some pretty rad Video SEO resources:

  1. Love this guide by Hubspot, because it gives you 10 great resources to start your learning.
  1. My two favorites resources from above article are: The Beginners Guide to SEO with its beautiful infographics from Moz.com, …
  1. … and the very well documented and linked Google’s SEO Starter Guide.
  1. Google Analytics is the king of SEO and monitoring web traffic and chances are your website is hooked up. Here a few aspects to consider: 9 Awesome Things You Can Do With Google Analytics 5.
  1. Hands down (also) a favorite, is this great guide to tactics:24 Simple and Free SEO Tools to Instantly Improve Your Marketing. I got lost immediately in SEO-land and I to be reeled (sp?) in a few hours later!
  1. This SEO Site Checkup tool got me super excited. I compared Clock Wise to a competitor and could see where there was room for improvement and how I stacked up against my friend Paige.
  1. If you haven’t yet done some research on your all-important key words, Google’s Keyword Planner is a must. This link gives you a head’s up how to start.

 

Interested in more information about video marketing for small business? Sign up for our newsletter:

Video SEO Basics for the Uninitiated

SEO 1Search Engine Optimization (SEO) helps rank and find your video. With 300 hours of video uploaded to YouTube very MINUTE, that comes in handy.

A higher ranking also gives you more street cred – or in this case – cyber credibility.

SEO and analytics are the math side of all things and although it might be a bit intimidating especially to the more creative types out there, it’s actually a blessing, because finally we CAN make the point that there is an actual Return on Investment (ROI) when it comes to spending money and time on video marketing! Yey. Continue reading

The ONE Thing You Need to Know About Video Hosting

What is the ONE thing you should know about hosting your videos? Find out: Watch the video.

For detailed hosting advice and information read How to Decide Where to Host Your Videos, and check out our Curated Link Pack on Video Hosting!

As mentioned in the video: The app that let’s you download everything from YouTube is: CONV. It’s awesome, it’s cool, and it’s scary… So, make sure your YouTube videos are really, really sharable!

Video Hosting Roundup: A Curated Link Pack

Web Hosting Links:

I wrote a blog post about pros and cons when shopping for a video hosting platform in How to Decide Where to Host Your Videos. In it I focus mostly on YouTube, Vimeo, and Wistia.

Most blogs I’ve come across, back me up on that. There two examples from reputable resources: GoDaddy: Video hosting shootout and Digital Brew: Choose The Best Video Hosting Sites for Your Business.

There are certainly many other hosting solutions, but I wouldn’t play around with trying out the ‘new kid’ on the block, until that ‘kid’ isn’t at least of legal age. The following players might be worth your attention if you feel you need customization beyond what YouTube, Vimeo, and Wistia have to offer:

Social Media Hosting Links:

Since Facebook Live has taken over the conversation in 2016, Periscope is looking to keep up. Check out: You can now embed Periscope broadcasts anywhere on the web.

Remember when you host your videos natively on a social media site, you have to play by their rules. Just a few months ago, Facebook scrapped in-video links to third-party sites.

InterestedCurated Links in which video hosting platforms might be best for your business’ needs? Contact us at 212-343-3099 or info@clockwiseproductions.com, so we can see how we can guide you to video marketing success for your business.