5 Best Video Marketing Practices for 2017

Five video marketing best practices to adhere… can you tell which I keep repeating? (Accidentally by the way, but it’s so important, I don’t mind!).

Watch the video, find out!

Also read my blog post Why I Stopped Caring About Trend Predictions for more information on best practices and check out our Curated Link Pack and Definition Day.

 

Transcript: Hi, so rather than talking about trends of 2017, as its January I want to continue talking about best practices because I think that just makes much more sense and is more useful. So, here five things that I want you to keep in mind. Number one, keep it short and keep it snackable. Number two, best to schedule continuous and regular content because it’s a much better bang for your buck and return on investment. And on that point: Number three, don’t waste your time, don’t waste your money, get the help where you need it. And number four, make sure that you put captioning into your video and transcription below your video. And number four [should be five] make sure you have access to your analytics and actually use them otherwise the whole exercise is for naught. So, the five things again – Keep it short, keep it snackable. Keep it continuously coming. Don’t waste your time. Use captioning and transcriptions. And number five… Oh, make sure you use your analytics and actually look at them, and learn from them, and use them to schedule your future content. See you in February, bye-bye.

Video Marketing Best Practices for 2017: Curated Link Pack

What are the prevailing video marketing trends for 2017?  Here a few curated picks, not only for video marketing, but for digital and visual marketing in general:

7 Video Marketing Trends for 2017 (and What They Mean for You) the only thing that interested me here was the mention of ‘temporary’ content (i.e. Snapchat). Any content, video included, has a shorter and shorter lifespan which will have budget and quality consequences. Nothing new, but the trend – for now – is solidifying itself with every passing year.

10 Video Marketing Trends To Look Out For In 2017: A solid list, with nothing too new, or too exciting. Less a piece on trends than taking stock of the current situation – like the integration of video into emails (amazingly enough that’s still a challenge – although there are some very good workarounds).

PRO TIP: What I do is, I post a thumbnail photo of the video in the email and then link the photo to the video hosted on YouTube (or whichever hosting service I’m using). It’s a few extra steps, but has the advantage of sending viewers to a place where your stats accumulate.

9 New Visual Content Marketing Trends for 2017: Also solid surprising list with a very relevant focus on visual content – be it (stock) photos or video content.

Top 10 Trends That Will Transform Digital Marketing In 2017: Some interesting thoughts. I would latch on to the keywords: Mobile, curated, and Influencer Marketing.

Curious what our best practices are for 2017? Read our blog post Why I stopped Caring About Trend Predictions and watch my vlog post on 5 Best Video Marketing Practices for 2017.

Why I Stopped Caring About Trend Predictions

We all want to make sure that our precious resources are applied and spent in the most efficient way possible, so it’s only natural to want to keep an eye on trends to make sure you’re not missing out, me included.

I’ve written about trends every so often since I started blogging six years ago and – looking back – I have come to the conclusion that they are nothing more than observations of the obvious. Rather than trends I would prefer to talk about best practices.

  • More important than following trends is to figure out what video marketing best practices work for YOU and your customers, clients, and partners.

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Your Videos Can be a Search Engine’s Best Friend

Here another infographic I liked (There’s a pattern, I know: I just love those infographics). This one with permission from Jessica Morgan at Take1 Transcription.

I like their take on captioning and transcription (sic!); after all that’s their expertise and I second their take on how important both are.

For captioning because you might be in an environment watching a video where you can’t play sound (or have forgotten your earbuds). And for transcription, because it allows for search engines to capture your content and make your videos more relevant to searches.

how-your-videos-can-become-a-search-engines-best-friend-1

 

 

Link to original infographic.

Common Mistakes Small Business Owners Make With Their First Video

Infusionsoft, a sales and marketing automation software expert exclusively for small businesses, asked me to write an expert blog about typical video marketing beginner mistakes. Below the first few paragraphs… click here to read the entire article with great video examples. 

Video Marketing touches on many areas of expertise, way beyond marketing and communications, ranging from creative disciplines (like writing, and visual design), to the technical, digital, and analytical aspects (like shooting, animation, and search engine optimization), to lastly logistical skills (like shoot planning, and distribution). And with that, the list of mistakes to be made is quite impressive.

However, when it comes to creating a video for your small business things can be kept simple without sacrificing impact.

As small business owners we always try to find a balance between quality, price, and reasonable turnaround. We’re told, that we can only have two out of three, but I think we can “beat the system” if we pay attention to detail and manage (mostly our own) expectations.

  • Video marketing for small business is about paying attention to the right details at the right time.

So, what are the most common mistakes small business owners make with their first video? Here a list of the 10 most common mistakes I come across time and again: Continue to the full article.

 

The Many Reasons Why Video Marketing Keeps Skyrocketing

We know video marketing is well beyond taking off: It’s in full flight and still ascending.

For a curated collection of the most recent, and what we think are the most pertinent, stats download Nina’s Top Reasons To Invest in Video Marketing:

I’ve always wanted to create my own infographic on video marketing statistics, but find that I want to keep the flexibility of updating them often to keep them as current as possilbe. So, for now, I’m delighted to share infographics I come across during my video marketing research.

We found this infographic on Vidyard  a video marketing platform that hosts and measures video statistics. I consider this a traditional list of reasons why videos are a good investment for those of you who need some convincing (yourself or others).

Here a direct link to their blogpost: 10 Amazing Facts That Will Turn You Into A Video Marketing Advocate.

video-marketing-stats via vidyard

 

 

This Wochit infographic talks about the different kinds of video creators they want to attract, but the information in never the less interesting:  Click here for its source.

video_stats_wochit

Any interesting informercials you’d like to share? Contact us: info@clockwiseproductions.com.

Video Marketing for Beginners: Curated Link Pack

With personal devices and social media platforms prominent in our daily lives, video is fast becoming one of the most powerful marketing tools for any size business.iPhone Editing

Still unsure if video marketing is right for your business? Or not sure you’re achieving your video marketing potential? We’ve curated these great links to give you a little insight into why and how video can be your company’s best friend; especially when it comes to branding, social media, and engagement.

  1. The proof is in the pudding! Check out this fantastic infographic by Vidyard, 10 Amazing Facts That Will Turn You Into A Video Marketing Advocate, full of statistics like: “Adding videos to your site increases your chances of a front-page Google result by 50x”.
  1. It’s true: Internet giant Google loves video marketing. So much so that they partnered with different brands in their “Unskippable Lab” series to figure out how ad length, storytelling style, and brand placement affected engagement and conversion metrics. Find out their results and more in What We Learned From a Year of Experimenting With Digital Video Adds. And make sure to check out the related story on how the same video plays differently on TV, Desktop, and Mobile In Video Advertising, is Longer Stronger?
  1. I love this blog post from Wistia mostly because they and I see totally eye to eye [it rhymes even] when it comes to video marketing strategies and video production. How To Add Video into Your Content Strategy really drives the message home, gives solid and approachable advice and it backs me up!
  1. There are many different ways you can use video to promote your business, from introductions and creation stories to product demonstrations and client testimonials. 10 Ways Small Businesses Should Be Using Video (with Examples!) will give you a brief explanation of how each video type can help your business with some fun and useful examples.
  2. Vimeo focuses on general marketing terminology that translates into video marketing in The terms you need to know when making a business video, so you can talk the talk (especially if you’re outsourcing). And if you want even more lingo check out our Definition Days. I love their video samples.

Ready to dive into Video Marketing? Let us get you on the right track with our comprehensive Video Assessment service.