Here another infographic I liked (There’s a pattern, I know: I just love those infographics). This one with permission from Jessica Morgan at Take1 Transcription.
I like their take on captioning and transcription (sic!); after all that’s their expertise and I second their take on how important both are.
For captioning because you might be in an environment watching a video where you can’t play sound (or have forgotten your earbuds). And for transcription, because it allows for search engines to capture your content and make your videos more relevant to searches.
Infusionsoft, a sales and marketing automation software expert exclusively for small businesses, asked me to write an expert blog about typical video marketing beginner mistakes. Below the first few paragraphs… click here to read the entire articlewith great video examples.
Video Marketing touches on many areas of expertise, way beyond marketing and communications, ranging from creative disciplines (like writing, and visual design), to the technical, digital, and analytical aspects (like shooting, animation, and search engine optimization), to lastly logistical skills (like shoot planning, and distribution). And with that, the list of mistakes to be made is quite impressive.
However, when it comes to creating a video for your small business things can be kept simple without sacrificing impact.
As small business owners we always try to find a balance between quality, price, and reasonable turnaround. We’re told, that we can only have two out of three, but I think we can “beat the system” if we pay attention to detail and manage (mostly our own) expectations.
Video marketing for small business is about paying attention to the right details at the right time.
So, what are the most common mistakes small business owners make with their first video? Here a list of the 10 most common mistakes I come across time and again: Continue to the full article.
We know video marketing is well beyond taking off: It’s in full flight and still ascending.
For a curated collection of the most recent, and what we think are the most pertinent, stats download Nina’s Top Reasons To Invest in Video Marketing:
I’ve always wanted to create my own infographic on video marketing statistics, but find that I want to keep the flexibility of updating them often to keep them as current as possilbe. So, for now, I’m delighted to share infographics I come across during my video marketing research.
We found this infographic on Vidyard a video marketing platform that hosts and measures video statistics. I consider this a traditional list of reasons why videos are a good investment for those of you who need some convincing (yourself or others).
With personal devices and social media platforms prominent in our daily lives, video is fast becoming one of the most powerful marketing tools for any size business.
Still unsure if video marketing is right for your business? Or not sure you’re achieving your video marketing potential? We’ve curated these great links to give you a little insight into why and how video can be your company’s best friend; especially when it comes to branding, social media, and engagement.
I love this blog post from Wistia mostly because they and I see totally eye to eye [it rhymes even] when it comes to video marketing strategies and video production. How To Add Video into Your Content Strategy really drives the message home, gives solid and approachable advice and it backs me up!
There are many different ways you can use video to promote your business, from introductions and creation stories to product demonstrations and client testimonials. 10 Ways Small Businesses Should Be Using Video (with Examples!) will give you a brief explanation of how each video type can help your business with some fun and useful examples.
SEO, or Search Engine Optimization is essential for any small business owner who has an online presence. SEO is a powerful tool in targeting, attracting, and properly routing web visitors, and it can also be a rabbit hole of information overload.
Solid video-specific SEO in particular is hard to come by, so herewith a curated link list to some pretty rad Video SEO resources:
Search Engine Optimization (SEO) helps rank and find your video. With 300 hours of video uploaded to YouTube very MINUTE, that comes in handy.
A higher ranking also gives you more street cred – or in this case – cyber credibility.
SEO and analytics are the math side of all things and although it might be a bit intimidating especially to the more creative types out there, it’s actually a blessing, because finally we CAN make the point that there is an actual Return on Investment (ROI) when it comes to spending money and time on video marketing! Yey. Continue reading →
There are certainly many other hosting solutions, but I wouldn’t play around with trying out the ‘new kid’ on the block, until that ‘kid’ isn’t at least of legal age. The following players might be worth your attention if you feel you need customization beyond what YouTube, Vimeo, and Wistia have to offer:
Interested in which video hosting platforms might be best for your business’ needs? Contact us at 212-343-3099 or email@example.com, so we can see how we can guide you to video marketing success for your business.