Category Archives: Trends

What You Need to Know About Social Media Distribution When Planning Your Videos

Video Marketing Life-Cycle

Video marketing strategy really starts with the end of the video marketing cycle: Figuring out where you will distribute your videos. 

If your videos live in Social Media that strategy might change rapidly as social media usage, rules, and are constantly in flux.

To learn about the current top trends and tips, view the video below.

5 Best Video Marketing Practices for 2017

Five video marketing best practices to adhere… can you tell which I keep repeating? (Accidentally by the way, but it’s so important, I don’t mind!).

Watch the video, find out!

Also read my blog post Why I Stopped Caring About Trend Predictions for more information on best practices and check out our Curated Link Pack and Definition Day.


Transcript: Hi, so rather than talking about trends of 2017, as its January I want to continue talking about best practices because I think that just makes much more sense and is more useful. So, here five things that I want you to keep in mind. Number one, keep it short and keep it snackable. Number two, best to schedule continuous and regular content because it’s a much better bang for your buck and return on investment. And on that point: Number three, don’t waste your time, don’t waste your money, get the help where you need it. And number four, make sure that you put captioning into your video and transcription below your video. And number four [should be five] make sure you have access to your analytics and actually use them otherwise the whole exercise is for naught. So, the five things again – Keep it short, keep it snackable. Keep it continuously coming. Don’t waste your time. Use captioning and transcriptions. And number five… Oh, make sure you use your analytics and actually look at them, and learn from them, and use them to schedule your future content. See you in February, bye-bye.

Video Marketing Best Practices for 2017: Curated Link Pack

What are the prevailing video marketing trends for 2017?  Here a few curated picks, not only for video marketing, but for digital and visual marketing in general:

7 Video Marketing Trends for 2017 (and What They Mean for You) the only thing that interested me here was the mention of ‘temporary’ content (i.e. Snapchat). Any content, video included, has a shorter and shorter lifespan which will have budget and quality consequences. Nothing new, but the trend – for now – is solidifying itself with every passing year.

10 Video Marketing Trends To Look Out For In 2017: A solid list, with nothing too new, or too exciting. Less a piece on trends than taking stock of the current situation – like the integration of video into emails (amazingly enough that’s still a challenge – although there are some very good workarounds).

PRO TIP: What I do is, I post a thumbnail photo of the video in the email and then link the photo to the video hosted on YouTube (or whichever hosting service I’m using). It’s a few extra steps, but has the advantage of sending viewers to a place where your stats accumulate.

9 New Visual Content Marketing Trends for 2017: Also solid surprising list with a very relevant focus on visual content – be it (stock) photos or video content.

Top 10 Trends That Will Transform Digital Marketing In 2017: Some interesting thoughts. I would latch on to the keywords: Mobile, curated, and Influencer Marketing.

Curious what our best practices are for 2017? Read our blog post Why I stopped Caring About Trend Predictions and watch my vlog post on 5 Best Video Marketing Practices for 2017.

Why I Stopped Caring About Trend Predictions

We all want to make sure that our precious resources are applied and spent in the most efficient way possible, so it’s only natural to want to keep an eye on trends to make sure you’re not missing out, me included.

I’ve written about trends every so often since I started blogging six years ago and – looking back – I have come to the conclusion that they are nothing more than observations of the obvious. Rather than trends I would prefer to talk about best practices.

  • More important than following trends is to figure out what video marketing best practices work for YOU and your customers, clients, and partners.

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The Many Reasons Why Video Marketing Keeps Skyrocketing

We know video marketing is well beyond taking off: It’s in full flight and still ascending.

For a curated collection of the most recent, and what we think are the most pertinent, stats download Nina’s Top Reasons To Invest in Video Marketing:

I’ve always wanted to create my own infographic on video marketing statistics, but find that I want to keep the flexibility of updating them often to keep them as current as possilbe. So, for now, I’m delighted to share infographics I come across during my video marketing research.

We found this infographic on Vidyard  a video marketing platform that hosts and measures video statistics. I consider this a traditional list of reasons why videos are a good investment for those of you who need some convincing (yourself or others).

Here a direct link to their blogpost: 10 Amazing Facts That Will Turn You Into A Video Marketing Advocate.

video-marketing-stats via vidyard



This Wochit infographic talks about the different kinds of video creators they want to attract, but the information in never the less interesting:  Click here for its source.


Any interesting informercials you’d like to share? Contact us:

Some Thoughts on Live Video Streaming for Small Business

FB_Live_ImageWhen my friend Larry Velez of Sinu called for advice on how to best shoot a talk-show format video with Facebook Live my ears perked up.

When Larry is interested in something I pay attention: One: He’s a visionary, two: He’s in the tech field, and three: He envisioned and built from scratch a wildly successful IT service company with technology that was in its infancy back then. He understood how to harness it, make it work for small businesses, and scale it. So, when Larry calls, I’m listening. Continue reading

Why I Do What I Do: Video Marketing According to Seth Godin

Sometimes we get lucky and come across content – be it a piece of writing, a video, a photo, or an infographic – that just captures perfectly what we’ve been talking about all along.

    • It makes you feel validated and that you’re not bat crazy after all
    • It makes you proud to be in such awe inspiring company
    • It makes you a tiny bit jealous because you weren’t the one to nail it just perfect
    • You want to immediately share it with the word
    • And, let's be totally frank: You want to OWN it!

So, herewith what Seth Godin, posted on May 16, 2016 sent to me via my friend and fellow blogger, Susanne Muller:

Using video well

The web was built on words.

And words, of course, are available to anyone who can type. They're cheap, easy to edit and incredibly powerful when used well.

Today's internet, though, is built on video. Much more difficult to create well, far more impactful when it works. [...]

Because video costs more, is more difficult to edit and takes a different sort of talent to create, we often avoid it. Or worse, we cut corners and fail to do ourselves justice by posting something mediocre.

When copy exploded across the web, the professional copywriter felt threatened. Anyone could write, and anyone did.

When photography was added to the mix, the professional photographer felt threatened. Everyone had a camera, after all.

And now, the same thing is happening to video.

In each case, the professional has something to add, something significant, but she has to change her posture from scarce bottleneck to extraordinary contributor.

Great video doesn't change the rules. A great video on your site isn't enough. You still need permission, still need to seek remarkability, still need to create something that matters. What video represents is the chance—if you invest in it—to tell your story in a way that sticks.

  • This is what gets me excited every day!
  • This is the reason I get out of bed in the morning!
  • This is what I have been thinking and obsessing about for the past 8 months!

Nina's (Cliff) Notes:

The message to you is:

  • Video is AWESOME
  • It as to be GOOD video
  • It has to be video that STICKS
  • INVEST in it! 

​The message to me is:

  • The professional has something to add, something significant, but she has to change her posture from scarce bottleneck to extraordinary contributor - I'm working on it!
  • Read it again and then call me – let’s talk!

What video presents is the chance -if you invest in it- to tell your story in a way that sticks! YES!!! @ThisIsSethsBlog via @NinaFroriep

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Seth Godin Reading List

Tribes: We Need You to Lead Us (Read Reviews)
All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authen ticity Is the Best Marketing of All (Read Reviews)
Permission Marketing: Turning Strangers into Friends and Friends into Customers (Read Reviews)
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The DIY Challenge

Thanks to the internet pretty much anything has an DIY application. But more often than not, we run out of time, before we get anywhere decent.

This is how it goes for me when I opt for the DIY approach on topics out of my comfort zone: Continue reading

Video Marketing & Production Trends, 2016 Edition

Borrowed from

What does 2016 have in store for us?

I love crystal ball questions! They sky, or better even, the universe is the limit.

To look into the future you need to also poke around in the past and discern patterns. Here a few video production and marketing trends, that I have seen develop and have kept an eye on in the four years I have written about the future of tech and how it impacts media in general and audiovisual work in particular.

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