New Year, New Decade, New Goals, What’s Next?

2020! So much to be excited about, plan, set goals for, read, learn, change, refine, innovate! And so much to talk about, that this is going to be more than one post.

This first post will be about:

  1. Envisioning Your Future, and
  2. Stepping out of the Comfort Zone

The next post will be about:

  • Keeping an Eye on Innovations That Shape our Future

And I’ve been so wrapped up in the Innovations of the Future post that I haven’t gotten yet to the Video Marketing best practices, innovations, trends and latest “fads”. 

So, here goes:

1. Envisioning Your Future:

About a year ago I set 1, 5 and 10 year-goals for all aspects of my life thanks to a lovely workbook called the “Bliss Book” by Lara Land.

The book gives a structure of fulfillment by working backward from your 10-year goals – or your ultimate bliss-state – to figure out where you need to be at the 5-year mark and then 1-year mark.

Then, you define 12 steps to take over the next 12 months to get you closer to your 1-year goal.

I did the exercise with a close friend, and we stopped there. The book goes into further detail down to daily actions and keeping your “bliss state” present.

We had to go back and forth several times to set goals that were “bliss” AND achievable.

I had the hardest time figuring out what “bliss” meant to me and all I could come up with ways to be “free”. One of my goal for 2020 is to define what “free” means to me.

A first stab at it in the video below:

The interesting part is, though, that throughout the year I refer back to my 1, 5 and 10 year goals and make sure that I’m fulfilling on my promise for the 12 goals for the first year, which are spread out, one per month.

And, it is powerful to be connected to the bigger “why” and to not just move from task to task and be reactive.

It reminds me a lot of a goal I set in early 2000 to run the New York City Marathon in 2002. I started from scratch as a runner.

The planning and the focus it took to build mileage, endurance, physical strength, and most of all, mental stamina – an unexpected and very welcome side-effect – was an incredible experience that I have been able to use in all areas of my life ever since.

My “bliss state” goal is more like an ultra-marathon with a few Ironman races thrown in.

As any goal, it should be a SMART goal – Specific, Measurable, Achievable, Realistic, and Time-bound.  Ok, maybe it took a bit of going out of the “Realistic” part, but where would be the fun if I aimed too low?

Do you know where you want to be in 2030? What’s one of your goals?

2. Stepping out of the Comfort Zone

If you’re not living at the edge, you’re taking up too much space.

[quote by Tiffany Slain]

2020: What are you doing to step out of your comfort zone and challenge yourself to grow?

Personally, business-wise, physically, emotionally, spiritually?

I am, for one, stepping up my video content creation. Which is not only a business goal but also a creative, emotional and personal challenge: What (early) mid-fifty woman wants to see herself on video 😱 – and not be Madonna?

We’re also preparing ourselves for an even busier future and a bigger team with a few new productivity software platforms, and – very exciting – a branding upgrade, across the board. It’s again an opportunity to put ourselves out there, be real, approachable and super accountable for everything we create, do, and say.

With that comes an expansion of our services and products, which are now ready to be formalized and systemized to make sure we deliver every single time, are efficient and focused on clients and not some silly repeat-task.

What are you challenging yourself to do in 2020 that takes you out of being comfortable and doing “same as every year”?

Happy New Year!

It’s 2020! A new year, a new decade and the possibilities are endless!

To start with: May 2020 be a healthy, happy, prosperous, fun, and all-round awesome year! 

And, we look forward to supporting you in your video marketing (and beyond) endeavors throughout!

What are your wishes for 2020?

Here a few thoughts from us on the New Year:

What I Want for Christmas this Year

I want either, or…

Or, I want everything of the following:

  1. Have a bald head and a Y chromosome
  2. A “make-up-done-for-you” filter in my edit software
  3. Or, an Avatar à la Gemini Man, who’s 25 years my junior and always camera-ready

Oh, and since we’re at it, I also want ALL of the following:

  • Elon Musk’s brain, without the rest
  • World peace
  • A highly electable Democratic presidential candidate
Photo by Aaron Burden on Unsplash

If Santa were to bring any of the above, it’d be quite pleased.

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The Power of One Targeted Video Marketing Workshop

A few summers ago I was asked to participate in a summer program for girls from underserved high schools in New York City, called EDSnaps – education snapshots.

It was a pro bono project for which I prepared a short workshop on how to shoot and edit yourself on your smartphone, and I also agreed to shoot short interviews with all the girls in the program. 

I had two 45-minute sessions to get my video marketing workshop across, including a field trip into the high school’s parking lot for some filming. 

I was sure that I didn’t make much of an impact until I saw this video:

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Happy Thanksgiving!

As we all descend into pre-holiday shopping, and other madness, we wanted to take a moment and share with you what we are thankful for this year – with a video, of course!

Wishing you and your loved ones a very happy and relaxing Thanksgiving holiday and weekend!

Cheers, Nina & Robin


P.S.: As every year we give thanks by supporting the Making Headway Foundation.

Making Headway Foundation provides care and comfort for children with brain and spinal cord tumors while funding medical research geared to better treatments and a cure.”

Please consider joining us by donating to their annual fundraiser: MAGIC. If you have kids get tickets for the entire family. It’s an awesome and memorable event every year! 

Vlogging – A Case Study

Remember Erica from our last blog post/email? Yes, the realtor from Brooklyn who also flips houses in the Catskills.

Well, Erica took it a step further and became a VLOG client of ours as well. 

Erica’s Vlog Template

The single most important thing is to be consistent with video when you are video-blogging, or vlogging, especially if you’re talking to prospects and clients. 

Being able to create content and shoot yourself when the opportunity arises is crucial to remain consistent with posting new videos!

When we have our eye on efficiency, we recommend shooting at least four, if not more, Vlogs in one session, that way you optimize your time and effort.

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Coaching vs. Consulting – A Case Study

We’re often just a half-step from doing something right. 

Depending on what you’re doing, talking with a professional can get you to finish that half-step and take a few more.

That kind of guidance can come through coaching or through consulting. The following example illustrates why I choose coaching.

I used to use the terms coaching and consulting interchangeably.

I was neither of them professionally, and I just did what I did and didn’t pay much attention to the details of what it was called. 

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Wanted: The Perfect Client

Yet, we actually do have control over who we work with: From how we present ourselves, to our offerings, and pricing.  

Doesn’t it sometimes feel like we have a sign out that says “Wanted: Any client who will help me pay the bills”? 

It would never occur to me to go into a Hermes store or a Porsche showroom. It’s just not on my radar as a consumer. It’s nowhere near my price range, my lifestyle, my (perceived) needs, and I’m just not “that kind of customer”.  

It’s the same for service providers. How we present ourselves is how we attract our clients. It’s simple, really. Our copy, our visuals, and pricing reflect what client we want to attract. 

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DIY Video Shoot: All You Need to Know To Survive It AND Have Great Video

Once you’ve determined how Video Marketing fits into your overall business Strategy and determined what kind of Storytelling will best engage your target customer, it’s time to shoot your video.

For this blog post we focus on the most common shooting style for VLOG‘s (video blogs): A talking-head shoot. For a visual reference, see photo of Robin below: